Welcome!

News Feed Item

Fender(R) Brings 70 Years of California Legacy to Hollywood With New Office Grand Opening

Next Chapter in Fender History Balances a Player-First Legacy With Digital Product

HOLLYWOOD, CA--(Marketwired - September 22, 2016) - With almost 70 years of Southern California history, Fender Musical Instruments Corporation (FMIC) is returning key positions to California and expanding in the heart of Hollywood, celebrating the grand opening of its new office space on September 22, 2016. The world's leading maker of guitars and amps has a new location on L.A.'s Sunset Boulevard, which has yielded some of the most celebrated legends, venues, and moments in music history. Fender has established a contemporary workspace purposefully designed to take its legacy into the future.

Fender joins one of California's iconic addresses at Columbia Square, which has served as the backdrop for some of culture's most influential moments. Originally built in 1938 and designed by renowned architect William Lescaze in the International Modernist style, its state-of-the-art recording studios and theaters cemented Hollywood as the entertainment center of the universe. Today's Columbia Square, brought to life by Kilroy Realty Corporation, represents a modern interpretation of a timeless studio lot, boasting premier workspaces and collaborative indoor and outdoor environments, with neighbors including concert venues, music label and management offices, and entertainment studios within a walkable radius.

"We've made guitars in California for nearly 70 years; Fender's heart beats in Southern California. We're thrilled to embark on the next chapter of Fender's history in our new home at Columbia Square," said Andy Mooney, CEO Fender Musical Instruments Corp. "Having a base on Sunset Boulevard, in a location so central to the vibrant music scene in Los Angeles, will enable Fender to serve current and future players at higher levels than ever before."

"Being in the heart of the musical community, with close proximity to our USA production facility is fantastic. It makes collaborating with artists really organic," sad Richard McDonald, EVP Fender Brand. "The more time we spend with players the more capable we become at creating inspiring relevant products."

Designed by Rapt Studio, Fender's office consists of two spaces located at the intersection of Sunset Blvd. and N. Gower St. The Executive, Marketing, Creative and Digital teams are housed in the 1575 N. Gower space which boasts 24,574 square feet. The entire office is LEED-certified and features an open concept layout, encouraging a synergistic, fast-paced work environment for its employees. Fender uses the workbench system for office furniture that includes 40% of are height-adjustable desks featuring height adjustment capabilities to promote individual well-being. Though all office elements are new, Fender has maintained its longstanding tradition of naming conference rooms after famous guitarists such as Chrissie Hynde, Ritchie Blackmore, Pete Townshend, Frank Zappa and Kurt Cobain.

At 1525 N. Gower, the `Bungalow,' a 9,001 square foot feature structure in the Columbia Square campus, is a symbolic representation of Fender's dedication to their products and artists. The walls are adorned with light boxes featuring a rotation of notable Fender artists' images, and lined with new products from the Electric and Acoustic categories; Amplifier and Pro Audio tools are featured throughout the space as product teams develop new innovations. Workstations for product development encourage hands-on R&D, while a plug-and-play studio on the first floor allows employees, guests and artists to test equipment as well as their own sonic skills.

The move to Hollywood speaks to Fender's foray into digital products and services, with over 100 seats dedicated to the new Digital team, signaling a significant investment in the future of the brand and the instrument industry at large. The new team has been largely drawn from the growing pool of digital talent available in L.A. With a suite of digital products aimed at supporting players at every stage of their development, Fender's new Hollywood location is key to Fender's future growth.

About Fender Musical Instruments Corporation: Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Gretsch® fretted instruments, Jackson®, EVH® and Charvel® among others.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.