Welcome!

News Feed Item

SendGrid's 2016 Global Email Benchmark Report Addresses the Most Pressing Issues in Email Today

Report Helps Organizations Understand Benchmarks Based on Email-related Metrics for Email Senders Globally and in 10 Industries

DENVER, Sept. 22, 2016 /PRNewswire/ -- SendGrid, the leading delivery platform for customer communication that drives engagement and growth, today announced the findings of its first Global Email Benchmark Report. SendGrid collected data from over 30 billion emails to measure and publish email-related metrics to be used as benchmarks for email senders globally and across 10 industries. The 2016 Global Email Benchmark Report includes findings to help email senders evaluate the effectiveness of their email programs and establish concrete goals. The report equips email senders with insights and actionable steps to improve their marketing initiatives.

The 2016 Global Email Benchmark Report shows engagement numbers for the average percentage of male and female recipients, percentage of emails that are opened on mobile and non-mobile devices, open rate, click rate, click-to-open rate and monthly send rate corresponding to each industry. The report combines engagement statistics across all senders, establishing the benchmarks for the average monthly send rate of 9.8 emails with a unique open rate of 14.2 percent, open rate of 27.3 percent, unique click rate of 1.9 percent, click rate of 2.8 percent and unique click / open rate of 13.6 percent. 

The 2016 Global Email Benchmark Report Highlights Include:

  • Despite high sending frequency, Health and Fitness, Real Estate and Mobile Applications all have high open and click rates.
  • Career / Job Search, Daily Deals / eCoupons, Dating Sites and eCommerce have the highest monthly send rate.
  • eCommerce has the highest average monthly send rate of 18.3, as well as a low click rate of 4.3 percent. This could be attributed to over-sending and recipient email fatigue.
  • Retail has the highest click-to-open rate. This may signal that recipients are interested in seeing more products, or they could be interested in new product releases and offers.
  • Travel / Hospitality, Social Media / Networking, eCommerce, Dating Sites and Daily Deals / eCoupons have more than 50 percent of emails viewed on a mobile device, suggesting emails are using a responsive design and render correctly on the most common devices used.
  • Political and Advocacy emails are opened 59 percent of the time on desktop devices and have an open rate of 30.2 percent, but are seldom clicked on with a click rate of 10.5 percent.

The 2016 Global Email Benchmark Report Also Reveals Demographic / Geographic / Device Highlights:

  • Depending on the location where the email is sent, Gmail may not be the most common email provider. For instance, if emails are sent to Russian addresses, senders need to ensure it appears correctly in Mail.ru inboxes.
  • While Windows-based products are common in most geographies, some countries have high usage of other devices, including Samsung, Motorola and Linux.
  • Japan is the only country in the top 25 where the iPhone has surpassed Windows devices for the number of recipients engaging with emails.
  • Hotmail is the third largest inbox provider in the United States, but is the preferred inbox in the United Kingdom, Mexico and Sweden.

"According to the Direct Marketing Association, email remains one of the most cost effective ways for businesses to communicate with customers and prospects, with an estimated ROI of $38 for every $1 spent, yet 20 percent of legitimate emails never reach the inbox," said Scott Heimes, CMO of SendGrid. "The 2016 Global Email Benchmark Report provides organizations with an industry benchmark that highlights successes, trends and establishes the best practices to deliver successful email marketing campaigns."

The Key Recommendations to Empower Email Senders:

  • Opens and clicks should remain a critical focus for organizations to ensure they address any unengaged recipients, content disconnect and unresponsive emails.
  • Personalizing messages will allow businesses to target specific audiences. For example, if a given email across a particular industry is read by males (as in Finance) or by females (as in Health / Fitness), there is an opportunity to take necessary steps to cater to that audience.
  • Define concrete goals for improving email marketing initiatives to beat the industry average in certain areas.
  • With increased smart device adoption, recipients view messages on the go on multiple screen sizes. It's crucial that emails are responsive and actionable for recipients looking at them on their smartphones or tablets.
  • For global reach, email senders need to tailor their campaigns to the different types of recipients across multiple countries. Mail.ru, Live and GMX may not be common inbox providers in the United States, but they are much more common in places like Russia, Germany and Canada.
  • Analyze monthly send rate benchmarks to optimize the number of messages sent to customers each month. If sending frequency is low, there could be an opportunity to message customers more often. Conversely, if frequency is above average, dial back the number of messages sent to increase engagement.
  • Monitor where users are collected, especially whether recipients arrive through an app-based / mobile sign up versus a website. Establishing an email-based relationship with a user who signed up within an app takes careful attention because the email address associated with their account linked to the app could no longer be valid. The user should also be aware of what types and frequency of messages that will come through after they "sign up."

The full 2016 Global Email Benchmark Report is available for download here.

About SendGrid:
SendGrid is a proven, cloud-based customer communication platform that drives engagement and business growth. A leader in email deliverability, SendGrid successfully delivers over 30 billion emails each month for Internet and mobile-based customers like Airbnb, Pandora, HubSpot, Spotify, Uber and FourSquare as well as more traditional enterprises like Intuit and Costco. For more information, visit www.sendgrid.com.

Media Contact:
David Friedman
SendGrid
303-868-9641
[email protected]

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sendgrids-2016-global-email-benchmark-report-addresses-the-most-pressing-issues-in-email-today-300332535.html

SOURCE SendGrid

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Secure Channels will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The bedrock of Secure Channels Technology is a uniquely modified and enhanced process based on superencipherment. Superencipherment is the process of encrypting an already encrypted message one or more times, either using the same or a different algorithm.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...
Traditional on-premises data centers have long been the domain of modern data platforms like Apache Hadoop, meaning companies who build their business on public cloud were challenged to run Big Data processing and analytics at scale. But recent advancements in Hadoop performance, security, and most importantly cloud-native integrations, are giving organizations the ability to truly gain value from all their data. In his session at 19th Cloud Expo, David Tishgart, Director of Product Marketing ...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Digitization is driving a fundamental change in society that is transforming the way businesses work with their customers, their supply chains and their people. Digital transformation leverages DevOps best practices, such as Agile Parallel Development, Continuous Delivery and Agile Operations to capitalize on opportunities and create competitive differentiation in the application economy. However, information security has been notably absent from the DevOps movement. Speed doesn’t have to negat...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
Your business relies on your applications and your employees to stay in business. Whether you develop apps or manage business critical apps that help fuel your business, what happens when users experience sluggish performance? You and all technical teams across the organization – application, network, operations, among others, as well as, those outside the organization, like ISPs and third-party providers – are called in to solve the problem.