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LeEco Hires Richard Ren as Acting President of LeEco North America and President of Smart Devices Overseas Business & North America

Mr. Ren previously served as President of Huawei Western Europe Consumer Business Group

SAN JOSE, Calif., Sept. 22, 2016 /PRNewswire/ -- Leading global technology company LeEco appoints Richard Ren as President of Smart Devices for its Overseas and North America operations, and as Acting President of North America.

Richard Ren, President of North America and President of Smart Devices Overseas Business & North America for LeEco

As President of LeEco Smart Devices, Ren is in charge of the end-to-end Smart Devices businesses for North America, Asia Pacific, Russia and Eastern Europe. As Acting President of LeEco North America, Ren will be in charge of all North America vertical businesses in North America, including smart devices (TV, smartphones, virtual reality, Super Bike, accessories, etc.), content, platforms and supporting functions.  

"Richard's world-class experience in leading global consumer product organizations is beneficial to helping LeEco realize its vision for globalization," said YT Jia, Founder, Chairman and Chief Executive Officer of LeEco. "Richard joins a diverse team of business leaders in their respective categories who will drive our ecosystem model forward to deliver industry-leading innovation and unparalleled value for individuals."

Recently named one of Fast Company's 2016 "Most Innovative Companies," LeEco is a leading global company that provides breakthrough experiences through an open, integrated ecosystem enabled by its Internet and cloud platform. LeEco develops intelligent hardware that serves as the interface to connect individuals, interact with them and to enrich their lives through premium content and applications.  

"LeEco is disrupting markets around the globe by changing the paradigm as we know it. It puts individuals in control with its UP2U approach and content at the heart of the experience while delivering best-in-class hardware at disruptive prices," said Ren. "It is exciting to be a part of the company that is changing the way individuals experience entertainment."

Prior to joining LeEco, Ren held key leadership positions at Huawei Technologies for 12 years. Ren consecutively served as President of Huawei's Western Europe Consumer Business Group and President of the company's Middle East and North Africa Consumer Business Group. He also previously served as Director of Huawei's Global CDMA Device Marketing and Sales Department. Under his leadership, Huawei smartphone market share skyrocketed to becoming one of the top three in Western Europe within five years, and CDMA terminal devices rose to top three globally within four years. Ren is a graduate of Nanjing University where he received a Bachelor of Business Administration.

As part of the company's ambitious globalization plans, LeEco recently acquired VIZIO for $2 Billion, opened an 80,000 square foot North American headquarters in Silicon Valley, and completed the purchase of a 48.6-acre parcel of land in Santa Clara, California from Yahoo! Corp.  

For more information about LeEco, visit www.leeco.com.

About LeEco
LeEco is a leading global technology company that provides breakthrough experiences through its open, integrated ecosystem of streaming content, platforms, and smart devices that fit perfectly into a broad spectrum of lifestyles. LeEco opens new opportunities for consumers, by offering a jaw-dropping array of next-generation tech and content spanning smartphones, TVs, sports, film, live entertainment and connected mobility. LeEco was recently named one of Fast Company's 2016 "Most Innovative Companies." To learn more, visit LeEco's official website and follow them on Facebook and Twitter.

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SOURCE LeEco

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