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Internet Marketing Agency, fishbat, Discusses 4 Best Practices for Mobile Apps

PATCHOGUE, N.Y., Sept. 22, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.

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Mobile apps are the most frequently accessed because they accommodate today's busy lifestyle. Mobile apps need to be developed with the user experience in mind to capture their full potential to grow a brand's awareness and traffic. Since mobile sites don't function the same as websites on a desktop, they need to be approached differently in development. Internet marketing agency, fishbat, discusses four best practices for mobile apps.

1.     Utilize user-friendly buttons and icons - Intuitiveness is essential for mobile apps. One of the prime benefits of mobile use is the convenience. Keep mobile usability easy by ensuring that buttons and icons utilize bold color to differentiate themselves from the rest of the page. Also, ensure that buttons can be easily utilized by making them large enough for a finger to touch. Small details that slow down the user lead to unsatisfied users.

2.     Focus on UI and UX functionality before the bells and whistles - Large and excessive graphics can slow a website's performance, leading to lower retention rates. Build apps from the core up with attention to load times, intuitive navigation, and readability, before loading apps up with unnecessary graphics. For mobile apps, the simpler, the better. 

3.     Ensure apps are developed with mobile responsive design - Web pages on a desktop are not viewed the same way on smaller-screened mobile devices. For the best user experience, ensure that apps are set up with responsive design so that they automatically re-fit for the screen size. Users who have to scroll left, right, up, and down, lose patience with the difficulty in reading the page. Utilize smaller pictures, vertical scroll downs, and priority placement of information to ensure the site translates easily for mobile use.

4.     Be thorough when testing mobile apps - Mobile apps should be tested throughout development to ensure a user-friendly experience and that the apps can function on all devices and across all platforms. It is a good idea to involve clients, other team members, and even potential users, to test the app for the best possible final product.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, [email protected]

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