|By PR Newswire||
|September 22, 2016 01:43 PM EDT|
BOSTON, Sept. 22, 2016 /PRNewswire/ -- Zeta Interactive, the data-driven marketing technology pioneer whose SaaS-based marketing cloud helps brands acquire, retain and grow customer relationships, hosted its annual client summit in Boston this week. The summit's theme, "Amplify the Power of Data," served to underscore Zeta's leadership in bringing data-driven marketing to life.
Focused on the next generation of the Zeta Marketing Platform, the summit highlighted issues at the intersection of smart data, advanced analytics and machine learning that will impact the company's client base of blue-chip brands across retail, financial services, communications, travel & hospitality and insurance. The summit featured panels with Zeta clients discussing best practices in data-driven marketing and customer centricity, as well as presentations by digital marketing guru Seth Godin and Gartner Research Vice President Martin Kihn.
"We're delighted to have hosted such an amazing group of clients," said David A. Steinberg, Zeta Co-founder and CEO. "The summit provided an amazing opportunity for our clients to learn more about how we think about the evolution of data-driven marketing and, more importantly, for us to learn more about their challenges and how we can continue to help them win in the marketplace."
The event came as Zeta has reached a seminal point in the evolution of its business following the acquisition of the Impact division of Acxiom Corp. in August. In line with this the event's theme, Zeta leadership leveraged the opportunity to spotlight the company's investment in marketing technologies to complement its existing solutions, with plans to streamline their access via integration into one, individual platform that helps clients acquire more customers, keep the ones they have for longer and grow their value.
"Zeta has the most advanced and fully integrated marketing automation tools," said Jessica Gelman, CEO of Kraft Analytics Group. "Learning how peer industry leaders are redefining customer engagement is critical to our continued innovation."
Founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola) in 2007, Zeta Interactive is a data-driven marketing technology pioneer whose SaaS-based marketing cloud helps 500+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and machine learning. The Company's highly-rated technology platform that's recognized in Gartner's Magic Quadrant for Digital Marketing Hubs (January 2016) and in its Magic Quadrant for Multichannel Campaign Management (April 2016) competes with Oracle, IBM, Salesforce and Adobe. Operating in four continents with over 1,300 employees, the company is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 25 additional offices around the globe.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/zeta-interactive-holds-amplify-the-power-of-data-client-summit-to-spotlight-latest-investments-in-marketing-innovation-300332756.html
SOURCE Zeta Interactive
Sep. 29, 2016 04:00 AM EDT Reads: 1,205
Sep. 29, 2016 04:00 AM EDT Reads: 1,803
Sep. 29, 2016 03:45 AM EDT Reads: 4,818
Sep. 29, 2016 03:30 AM EDT Reads: 3,027
Sep. 29, 2016 03:30 AM EDT Reads: 1,375
Sep. 29, 2016 03:15 AM EDT Reads: 3,571
Sep. 29, 2016 03:15 AM EDT Reads: 1,905
Sep. 29, 2016 03:00 AM EDT Reads: 1,861
Sep. 29, 2016 02:45 AM EDT Reads: 1,717
Sep. 29, 2016 02:30 AM EDT Reads: 517
Sep. 29, 2016 02:30 AM EDT Reads: 2,174
Sep. 29, 2016 02:00 AM EDT Reads: 1,590
Sep. 29, 2016 01:45 AM EDT Reads: 2,057
DevOps and microservices are permeating software engineering teams broadly, whether these teams are in pure software shops but happen to run a business, such Uber and Airbnb, or in companies that rely heavily on software to run more traditional business, such as financial firms or high-end manufacturers. Microservices and DevOps have created software development and therefore business speed and agility benefits, but they have also created problems; specifically, they have created software sec...
Sep. 29, 2016 01:45 AM EDT Reads: 1,334
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Sep. 29, 2016 01:00 AM EDT Reads: 2,306