News Feed Item

Motorcycle Side View Assist System - Market Drivers and Forecast From Technavio

Technavio analysts forecast the global motorcycle side view assist system (MSVAS) market to grow at an impressive CAGR of close to 23% in terms of unit shipments during the forecast period, according to their latest report.

The research study covers the present scenario and growth prospects of the global MSVAS market for 2016-2020. To determine the market size, the study considers a combination of top-down and bottom-up approaches, wherein our in-house databases have been used to arrive at the global MSVAS market.

MSVAS is an early warning system for a motorcycle rider, which constantly monitors the rider's blind spots and helps in lane changing decisions. The current MSVAS consists of a sensor array, with a sensor placed at each strategic location at the front and rear ends of the motorcycle.

The growth in the surrounding technology ecosystem, including the adoption of electronic cruise control in motorcycles, as well as the rise in electronic content in bikes, should positively affect MSVAS adoption. One of the recent developments in the automotive industry is the mirrorless car movement that can make rear view mirrors redundant and pave the way for the higher adoption rates of MSVAS,” says Siddharth Jaiswal, one of the lead automotive electronics research analysts at Technavio.

Request a sample report: http://www.technavio.com/request-a-sample?report=52394

Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.

Technavio’s automotive analysts highlight the following four factors that are contributing to the growth of the global MSVAS market:

  • Increase in sales of ultra-luxury and luxury motorcycles to drive sales of MSVAS in initial years
  • Increased adoption of ECC in motorcycles to complement use of MSVAS
  • Increased electronic content in motorcycles is expected to support MSVAS acceptance rates
  • Mirrorless car movement may cast a positive impact on MSVAS adoption

Increase in sales of ultra-luxury and luxury motorcycles to drive sales of MSVAS in initial years

Owing to the growing awareness of the comfort level and heritage of ultra-luxury and luxury motorcycles, consumers worldwide have been purchasing more of them, as they are more powerful and efficient than traditional motorcycles. Currently, most of ultra-luxury motorcycles sold by OEMs have electronic cruise control (ECC). The global demand for ultra-luxury motorcycles with ECC has also been increasing due to the increase in the touring bikes market, as well as speed limits being imposed, thus necessitating OEMs to install ECC in their bike models.

Performance and long-term value are expected to help boost the sales of ultra-luxury and luxury motorcycles. For instance, ultra-luxury and luxury segments for motorcycles account for around 60% of the total motorcycle market in the US,” says Siddharth.

Increased adoption of ECC in motorcycles to complement use of MSVAS

ECC provides a solution to issues like wrist cramps by boosting the efficiency in terms of performance and features over traditional cruise control. The presence of a backend unit in ECC ensures the monitoring of engine revolutions per minute (RPM) and speed signals, which are used to automatically adjust according to the terrain, contrary to traditional cruise control.

ECC's control unit comprises three switches: ON/OFF, SET ACC, and RES DEC. The presence of these switches helps rider to operate cruise control in effective way according to his needs over traditional cruise control. As a result, several customers like OEMs in ultra-luxury and aftermarket for the luxury segment are adopting electronic cruise control.

Increased electronic content in motorcycles is expected to support MSVAS acceptance rates

The ultimate aim of the industry is an autonomous motorcycle electronically driven by the on-board computers. The motorcycle should ideally navigate with the help of information received from its connected vehicle network and from the IoT. This aim is directing the industry to adopt new technologies, MSVAS forming an integral part of this suite of systems, which are expected to form the base of connected motorcycle.

Motorcycle electrification is mostly driven by cascading technological pushes. For instance, the development of vehicle speed sensors gave birth to the anti-lock braking system (ABS), which monitors vehicle speed through vehicle speed sensor and regulates braking pressure accordingly. Additionally, the development of electronic fuel injection and ride-by wire technologies have paved the way for the development of motorcycle cruise control mechanisms.

Mirrorless car movement may cast a positive impact on MSVAS adoption

Japan is slated to become one of the first countries to adopt mirrorless cars as they allowed the use of cameras as effective substitutes for mirrors. Bosch and Japan's Ichikoh Industries are some of the entrants that have joined the rush of suppliers trying to fill the supply void that this sudden demand is expected to open up.

Browse Related Reports:

Do you need a report on a market in a specific geographical cluster or country but can’t find what you’re looking for? Don’t worry, Technavio also takes client requests. Please contact [email protected] with your requirements and our analysts will be happy to create a customized report just for you.

About Technavio

Technavio is a leading global technology research and advisory company. The company develops over 2000 pieces of research every year, covering more than 500 technologies across 80 countries. Technavio has about 300 analysts globally who specialize in customized consulting and business research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research techniques to ascertain the size and vendor landscape in a range of markets. Analysts obtain information using a combination of bottom-up and top-down approaches, besides using in-house market modeling tools and proprietary databases. They corroborate this data with the data obtained from various market participants and stakeholders across the value chain, including vendors, service providers, distributors, re-sellers, and end-users.

If you are interested in more information, please contact our media team at [email protected].

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, will compare the Jevons Paradox to modern-day enterprise IT, e...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...