|By PR Newswire||
|September 23, 2016 08:31 AM EDT|
NEW YORK, Sept. 23, 2016 /PRNewswire/ -- Bridging the gap between old and new advertising solutions, Weatherproof® announced a successful campaign in a new approach to outdoor advertising, BanAir™.
- Weatherproof® introduces new category of outdoor advertising, BanAir™, a drone-powered advertising service;
- Revolutionary, technologically charged method of outdoor advertising from thin-air;
- BanAir™, a fully owned subsidiary of FlyByHIRE™, catapults outdoor advertising, providing anytime, anywhere ad-inventory;
- BanAir™ product is custom-designed and printed by AllStateBanners.com Corp, the nation's leading custom banner supplier;
- BanAir™ propels viral effects of ad impressions, with an estimated 10-15x CPM multiplier factor in views, through social media sharing;
- Weatherproof® - first in nation to officially introduce the BanAir™ product - with additional campaigns planned in coming months.
Vertical wind resistant mesh banners, produced by AllStateBanners.com, benefit from heavy-lift drone technology, effectively building ad-inventory out of thin-air. BanAir™, offers transformative options for advertisers, event planners, and others to communicate powerfully and instantaneously in all weather conditions, day or night (see BanAir™ exhibit).
This new advertising solution is the latest outside-the-box marketing idea pioneered by Weatherproof®, a leading apparel brand. Eliot Peyser, Weatherproof® CEO, has earned a respected record testing the limits of non-traditional advertising, with BanAir™ as his company's latest marketing innovation. Mr. Peyser remarked, "Weatherproof® has grown over the past 25 years into a nationally recognized brand with core values placed on product quality, competitive price-points, all fueled by our underdog approach to, what I like to call 'marketable marketing.' BanAir™ is game-changing, and we're proud to be the first enterprise to deploy them." Peyser continued, "With our official launch just days ago, the industry buzz has been overwhelming. I'm proud of my marketing team, who has chosen a winner."
Founder and CEO of FlyByHIRE™, Judah Rifkin, echoed Mr. Peyser's views: "When we established FlyByHIRE™, we knew we had a leg up on the competition in photography services. We believe the application for professional grade drones is so much bigger, extending into the arena of media, advertising and security applications among many others. These are areas almost nobody has been looking at." Rifkin continued, "Now that BanAir™ is officially off the ground, we look forward to partnering with additional companies such as Weatherproof®. No industry is off-limits."
AllStateBanners.com Corp. CEO Peter Panagi said, "when Mr. Rifkin called our office about the BanAir™ concept, I was a bit skeptical. Then when Judah showed up, unannounced, at our factory with a heavy lift drone to prove the concept worked, we were on board. This opens an entirely new market in the custom enterprise-grade banner industry, which we have been leaders in for many years." Panagi added, "It would be a high-class problem to build a new factory to satisfy BanAir™ demand which we believe FlyByHIRE™ will bring to AllStateBanners.com Corp."
**About Weatherproof®: Weatherproof®, a division of David Peyser Sportswear, has flourished from a niche brands to a leading apparel manufacturer with national distribution. With multiple owned and operated brands and more than a dozen licensees, Weatherproof® produces the highest quality garments at affordable price points.
Contact: Krista Murden // +1-212-695-7716 // Email
**About: FlyByHIRE™ LLC: A first-mover in aerial photography, surveying and advertising solutions. Clients include insurers, inspectors, realtors, municipalities, leisure businesses, agriculture, ad-agencies and many others.
Contact: Judah Rifkin // +1-516-305-7312 // Email
**About AllStateBanners.com Corp: An industry leader, banners are handcrafted by a team inside the U.S. offering supreme quality, fast turnaround, free online proofs, superb customer service and the best prices available.
Contact: Terry Horos // +1-888-883-7414 // Email
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/weatherproof-flybyhire-and-allstatebannerscom-launch-commercial-banair-service-300333148.html
SOURCE Weatherproof Garment Co.
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