Welcome!

News Feed Item

Emogi Unlocks Mobile Messaging for Brands

NEW YORK, Sept. 23, 2016 /PRNewswire/ -- Emogi today announced the launch of Wink, the world's first platform for mobile messaging empowering brands to join the conversation through branded emojis, stickers and GIFs. With Wink, marketers are able to leverage the native keyboard to deliver content, without requiring consumers to download a separate emoji keyboard, app or sticker pack.

According to a new 2016 report by Emogi, 75% of U.S. consumers would be interested in having more emoji options than they currently do, and nearly half would use a branded emoji as an alternative in messaging if given the option.

Popular chat platform Kik will leverage Wink to offer GIFs from top brands to its more than 300 million registered users. In addition, Wink will be available as an iMessage app on iOS 10 – allowing an estimated 900 million people worldwide to select and use stickers from leading brands.

Among the partners at launch is Ansible, a leading mobile marketing and advertising agency owned by the Interpublic Group (IPG). 

"Social is no longer social as we knew it," said Benjamin Bring, VP and Media Director, Ansible. "The newsfeed has moved over to the messenger and brands have an opportunity to connect with consumers through personal engagements as they never have before. Platforms like Wink through Emogi allow us to communicate with our consumers where they communicate most and are most comfortable doing so. Marketing has become personal again!"

Mediavest | Spark, a global agency, will also leverage the Wink platform to deliver stronger campaigns for clients across mobile messaging platforms.

"We view messaging platforms as the next evolution of social marketing," said Kyle Jackson, SVP of Performance Media, Mediavest | Spark. "Wink's emojis, stickers and GIFs provide users a valuable branded experience within the messenger apps and we are thrilled to be one of the launch partners of Wink."

According to a new 2016 report* by Emogi, 75% of U.S. consumers are interested in having more emoji options than they currently do, and approximately half would use a branded emoji as an alternative in messaging if given the option.

"Mobile messaging apps have quickly become the home screen of choice for consumers," said Emogi CEO Travis Montaque. "Brands today have an incredible opportunity to join the conversation and stay relevant, but only if they do it in a way that's natural and salient to the conversation. We're thrilled to partner with leading brands across categories this fall."   

Through machine learning, Wink identifies the unique context of conversations where brands can introduce their content. This includes specific triggers such as where consumers are or how they're feeling, as well as the use of specific phrases or emoji. Brands can seamlessly publish, manage and optimize their marketing efforts within the Wink platform and dashboard based on real-time analytics and reporting.

"With mobile messaging now exceeding social media use and app fatigue setting in, creating compelling emoji and content needs to be at the top of every brand's agenda," said Alexis Berger, Chief Strategy Officer, Emogi. "There's a lot of hype in the category right now, and the industry is at a point where it needs reinvention. That's what we're delivering with the launch of Wink."

At launch, Emogi is also partnering with Krux, a leading data management platform (DMP), to combine effective audience segmentation and ad targeting in combination with Emogi's proprietary data capabilities.

"Consumers today expect seamless and relevant brand experiences," said Jon Suarez-Davis, Chief Marketing and Strategy Officer at Krux. "We're thrilled to partner with Emogi on the launch of Wink to deliver brands a smarter and more targeted approach to mobile messaging, leveraging Krux's leading data management capabilities."

For more information, visit emogi.com.

* The 2016 Emoji Report conducted in August and September 2016 included 1,320 respondents representing the US Census and the US online internet population. 

Emogi Unlocks Mobile Messaging for Brands

Photo - http://photos.prnewswire.com/prnh/20160923/411149 
Logo - http://photos.prnewswire.com/prnh/20160923/411150LOGO 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/emogi-unlocks-mobile-messaging-for-brands-300333165.html

SOURCE Emogi

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
While DevOps promises a better and tighter integration among an organization’s development and operation teams and transforms an application life cycle into a continual deployment, Chef and Azure together provides a speedy, cost-effective and highly scalable vehicle for realizing the business values of this transformation. In his session at @DevOpsSummit at 19th Cloud Expo, Yung Chou, a Technology Evangelist at Microsoft, will present a unique opportunity to witness how Chef and Azure work tog...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
I'm a lonely sensor. I spend all day telling the world how I'm feeling, but none of the other sensors seem to care. I want to be connected. I want to build relationships with other sensors to be more useful for my human. I want my human to understand that when my friends next door are too hot for a while, I'll soon be flaming. And when all my friends go outside without me, I may be left behind. Don't just log my data; use the relationship graph. In his session at @ThingsExpo, Ryan Boyd, Engi...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
The Transparent Cloud-computing Consortium (abbreviation: T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data processing High speed and high quality networks, and dramatic improvements in computer processing capabilities, have greatly changed the nature of applications and made the storing and processing of data on the network commonplace.
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...