Welcome!

News Feed Item

Global Over The Top (OTT) Market Competition Forecast and Opportunities, 2011-2021 - Projected $64.9 Billion Market on Account of BYOD, IoT, Cloud Computing - Research and Markets

DUBLIN, September 23, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Over The Top (OTT) Market By Content Type (VoIP, Text & Media, Video), By Platform, By Deployment Model, By Service Type, By User Type, By Revenue Model, By End User, By Region, Competition Forecast and Opportunities, 2011-2021" report to their offering.

Research and Markets Logo

Global OTT market is projected to surpass $64.9 billion by 2021, on account of growing trend of Bring Your Own Device (BYOD), rising adoption of cloud computing, expanding market for Internet of Things (IoT).

Over The Top (OTT) is a solution that enables an individual or an enterprise to transfer content such as audio, video, text and images over the internet, without the involvement of any system operator or provider for distribution of content. Rising penetration of telecom network providers across the globe, improving broadband network infrastructure, growing number of platforms to access online content such as smartphones & tablets, desktops & laptops, smart TVs and gaming consoles, are driving global over the top market.

Rising demand for Video On Demand (VOD), Subscription Video On Demand (SVOD), VoIP (Voice Over Internet Protocol), Internet TV, web conferencing, instant messaging services, etc., has resulted in significant increase in online traffic over the last few years. Moreover, expanding online gamer base and introduction of new technologies to enhance gaming experience are propelling growth in global online gaming market. Furthermore, rising consumer inclination towards online media content access over multi-screen platforms is further anticipated to drive global over the top market through 2021.

Global Over The Top (OTT) Market discusses the following aspects of the Over The Top (OTT) market, globally:

  • Global Over The Top Market Size, Share & Forecast
  • Segmental Analysis -
  • By Content Type (Voice Over IP, Text & Media, Video)
  • By Platform (Smartphones & Tablet, Desktop & Laptop, Smart TV, Set Top Box, Gaming Consoles, Others)
  • By Deployment Model (On-Premises, Cloud)
  • By Service Type (Installation & Maintenance, Consulting, Managed Services, Others)
  • By User Type (Individual/Home, Small & Medium Enterprises, Large Enterprises)
  • By Revenue Model (Subscription, Rental, Procurement, Advertisement)
  • By End User (Media & Entertainment, BFSI, IT & Telecom, Retail, Healthcare, Education, Others)
  • Regional Analysis - North America, Europe, Asia-Pacific, Middle East & Africa, and South America
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Recent Trends & Developments

  • Virtual Reality Driving OTT Video Market
  • Live OTT: A Viable Revenue Opportunity
  • Expansion of Online Companies into Premium Video Content Market
  • Rising Focus Towards 4K Content Broadcasting
  • Content Localization
  • Growing Demand for Augmented Reality Games Over Handheld Devices
  • Growing Demand for Augmented Reality Games Over Handheld Devices
  • Rising Adoption for Multi-Screen Video Platform

Companies Mentioned

  • Akamai Technologies, Inc.
  • Amazon.com, Inc.
  • Apple Inc.
  • Brightcove Inc.
  • Crunchyroll, Inc.
  • Facebook, Inc.
  • Google, Inc.
  • Hulu, LLC
  • International Business Machine (IBM) Corporation
  • Limelight Networks, Inc.
  • Microsoft Corporation
  • Netflix, Inc.
  • Nimbuzz Netherlands BV
  • Roku, Inc.
  • Sony Corporation
  • Tencent Holdings Limited
  • Twitter, Inc.
  • Verizon Digital Media Services, Inc.
  • Viber Media S.àr.l
  • Yahoo! Inc.

For more information about this report visit http://www.researchandmarkets.com/research/642crh/global_over_the

Media Contact:

Research and Markets

Laura Wood, Senior Manager

[email protected]

For E.S.T Office Hours Call +1-917-300-0470

For U.S./CAN Toll Free Call +1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

U.S. Fax: 646-607-1907

Fax (outside U.S.): +353-1-481-1716

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-over-the-top-ott-market-competition-forecast-and-opportunities-2011-2021---projected-649-billion-market-on-account-of-byod-iot-cloud-computing---research-and-markets-300333248.html

SOURCE Research and Markets

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
If you’re responsible for an application that depends on the data or functionality of various IoT endpoints – either sensors or devices – your brand reputation depends on the security, reliability, and compliance of its many integrated parts. If your application fails to deliver the expected business results, your customers and partners won't care if that failure stems from the code you developed or from a component that you integrated. What can you do to ensure that the endpoints work as expect...
WebRTC adoption has generated a wave of creative uses of communications and collaboration through websites, sales apps, customer care and business applications. As WebRTC has become more mainstream it has evolved to use cases beyond the original peer-to-peer case, which has led to a repeating requirement for interoperability with existing infrastructures. In his session at @ThingsExpo, Graham Holt, Executive Vice President of Daitan Group, will cover implementation examples that have enabled ea...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Tintri VM-aware storage is the simplest for virtualized applications and cloud. Organizations including GE, Toyota, United Healthcare, NASA and 6 of the Fortune 15 have said “No to LUNs.” With Tintri they mana...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
24Notion is full-service global creative digital marketing, technology and lifestyle agency that combines strategic ideas with customized tactical execution. With a broad understand of the art of traditional marketing, new media, communications and social influence, 24Notion uniquely understands how to connect your brand strategy with the right consumer. 24Notion ranked #12 on Corporate Social Responsibility - Book of List.
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.