|By Marketwired .||
|September 23, 2016 02:00 PM EDT|
SAN DIEGO, CA -- (Marketwired) -- 09/23/16 -- Certona, the leader in omnichannel personalization solutions for the world's largest brands and retailers, today announced a $30 million growth investment and minority recapitalization led by Primus Capital, a private equity firm based in Cleveland and Atlanta. The funding will be used to grow market share, accelerate product development and expand services and support for existing and new clients.
Certona pioneered the use of patented machine learning and predictive algorithms for real-time profiling of individual shoppers across various digital retail channels. Within 3-4 clicks on a site, Certona's personalization platform enables retailers to accurately predict the next best action for the shopper to deliver the most relevant, in-the-moment shopping experience. As a result, Certona's clients experience significant improvements in customer engagement, conversions and sales.
"The digital commerce industry is experiencing rapid growth due to ever-increasing consumer demand," said Geoffrey Hueter, Ph.D., CTO and co-founder of Certona. "This funding will enable us to fuel strategic initiatives around new market opportunities, product innovations and support offerings." Meyar Sheik, CEO and co-founder of Certona, added, "We look forward to working with Primus as our strategic partner to bring capital and market perspective to help Certona with this exciting growth stage. Primus' track record of success with SaaS companies will be extremely valuable in further scaling the business over time."
Certona, founded in 2004, now serves over 40 billion personalized consumer experiences a month for many of the world's leading brands and retailers, leveraging data from every consumer engagement point. The investment from Primus will enable Certona to continue its impressive track record of innovation while expanding to new markets and geographies.
"As digital commerce takes a larger share of the overall retail market, Certona continues to set the pace by providing robust, best-of-breed personalization solutions to an impressive retail client base. We are excited about Certona's growth prospects and impressed with the company's solid business fundamentals and strong leadership team," said Ron Hess, Director at Primus. Vasant Kamath, Principal at Primus, added, "Certona's award-winning product suite and predictive analytical capabilities sets the company apart in the e-commerce technology space. We are confident that our partnership will further the company's market leadership and benefit its clients by individualizing the way shoppers engage with retailers and brands, regardless of channel or touchpoint." As part of the recapitalization, Hess and Kamath will join the Certona board of directors.
Certona's robust omnichannel personalization solutions power individualized customer experiences for over 500 top e-commerce websites in more than 70 countries. Certona's platform delivers 40 billion personalized experiences per month and generated $4 billion in client revenue in 2015. The company's unique cloud-based Personalized Experience Management platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to present individualized content, promotional offers and product recommendations across all customer touchpoints. For more information, please visit www.certona.com.
Primus is a growth-oriented private equity firm focused on investing in leading healthcare, software, and technology-enabled companies. Primus partners with exceptional management teams to accelerate growth, improve the operating performance, and increase the value of the companies in which they invest. Primus can pursue buyouts, control and minority recapitalizations, secondary share purchases and expansion financings; this flexible approach enables them to engage with business owners and design tailored investment structures to meet the particular needs of the transaction. For more about Primus, please visit www.primuscapital.com.
Riley Gilleland and Brian Hayes
Sep. 25, 2016 04:15 PM EDT Reads: 2,515
Sep. 25, 2016 03:45 PM EDT Reads: 2,341
Sep. 25, 2016 03:15 PM EDT Reads: 4,377
Sep. 25, 2016 03:00 PM EDT Reads: 1,564
Sep. 25, 2016 02:30 PM EDT Reads: 1,507
Sep. 25, 2016 02:15 PM EDT Reads: 1,793
Sep. 25, 2016 02:00 PM EDT Reads: 2,595
Sep. 25, 2016 02:00 PM EDT Reads: 1,512
Sep. 25, 2016 01:00 PM EDT Reads: 824
Sep. 25, 2016 12:45 PM EDT Reads: 2,440
Sep. 25, 2016 12:15 PM EDT Reads: 1,100
Sep. 25, 2016 12:15 PM EDT Reads: 3,375
Sep. 25, 2016 11:45 AM EDT Reads: 1,642
IoT is fundamentally transforming the auto industry, turning the vehicle into a hub for connected services, including safety, infotainment and usage-based insurance. Auto manufacturers – and businesses across all verticals – have built an entire ecosystem around the Connected Car, creating new customer touch points and revenue streams. In his session at @ThingsExpo, Macario Namie, Head of IoT Strategy at Cisco Jasper, will share real-world examples of how IoT transforms the car from a static p...
Sep. 25, 2016 11:30 AM EDT Reads: 1,509
The many IoT deployments around the world are busy integrating smart devices and sensors into their enterprise IT infrastructures. Yet all of this technology – and there are an amazing number of choices – is of no use without the software to gather, communicate, and analyze the new data flows. Without software, there is no IT. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the protocols that communicate data and the emerging data analy...
Sep. 25, 2016 11:00 AM EDT Reads: 1,567