Welcome!

News Feed Item

Colorado Department of Transportation (CDOT) Study Finds Personal Breathalyzers Have the Potential to Decrease DUIs and Impaired Driving

BACtrack® breathalyzers distributed to 225 participants; 84% agree owning a smartphone breathalyzer lowers their risk for a DUI and improves decision-making while drinking.

SAN FRANCISCO, Oct. 11, 2016 /PRNewswire-iReach/ -- BACtrack®, the leader in personal and professional breathalyzers, partnered with the Colorado Department of Transportation (CDOT) in a first-of-its-kind study examining the effect breathalyzers may have on drinking habits and decision making.

Photo - http://photos.prnewswire.com/prnh/20161010/426746

Additionally, the study was created to raise awareness about impaired driving, and to educate drivers about how quickly they can reach the DWAI (0.05% BAC level) or DUI (0.08% BAC level) limits.

CDOT enlisted 225 study participants randomly selected from more than 1,500 applicants; participants received a BACtrack Mobile breathalyzer for their use during the summer. Throughout the study, participants used the devices and completed surveys with questions about their drinking habits and breathalyzer usage. Participant BAC data was also collected with permission via the BACtrack app.

Initial survey data reveals alarming results:

  • While 92% of participants knew the 0.08% BAC limit for a DUI, more than half (53%) are unaware of Colorado's Driving While Ability Impaired (DWAI) BAC limit of 0.05%.
  • 79% of participants indicate they might have driven a car while above the legal driving limit.
  • 92% of participants indicate they had been a passenger with a driver above the legal limit.

At the end of the program, survey results are much more positive:

  • 84% of participants agree owning a smartphone breathalyzer lowers their risk for a DUI/DWAI. 
  • 82% of participants agree anyone who regularly drinks should own a breathalyzer.
  • 12% of participants indicate they might have driven a car while above the legal driving limit, down from 79% initially reported.

Program participants gathered to share their experience with the BACtrack breathalyzers. Watch the enlightening video created by the Colorado Department of Transportation.

Insights about the participants' drinking habits were also revealed. Throughout the program, participants recorded 4,823 BAC readings and averaged a BAC of 0.087%, above Colorado's 0.08% BAC limit for a DUI.

"Never before have we had a collection of focused BAC data from Coloradans," said Sam Cole, CDOT Communications Manager. "The program survey results have provided numerous testimonials about how smartphone breathalyzer are an effective resource in getting drinkers to think more about their BAC levels and how easy it is to approach the DWAI and DUI limits after only one or two drinks."

"We are honored to partner with CDOT and pleased to hear the study confirms what we hear directly from customers every day: a BACtrack is powerful tool to understand the effects of alcohol and make informed decisions," said Keith Nothacker, President and CEO of BACtrack. "We believe anyone that drinks alcohol or knows someone that does should own a BACtrack."

About BACtrack

San Francisco‐based BACtrack is the #1 selling breathalyzer in North America, offering a full range of innovative products for both personal and professional use. Founded in 2001, BACtrack helps people monitor their blood alcohol content and make informed decisions about alcohol consumption. BACtrack has won Popular Science's 'Best of What's New' Award for its innovation in health, a Good Design award for best in category for consumer electronics, and has been named the top breathalyzer brand by Car & Driver. In 2016, BACtrack created the first wearable Alcohol Monitor, BACtrack Skyn, which won the NIH 'Wearable Alcohol Biosensor Challenge.' BACtrack products have been featured in USA Today, The New York Times, WIRED, Fast Company and other national and international publications. BACtrack breathalyzers are available in 20 countries and at over 15,000 store locations including Walgreens, Costco, Best Buy, Target, Rite Aid, and Pep Boys. BACtrack products can also be purchased online at BACtrack.com, Amazon, Walmart.com and Target.com. Connect with BACtrack via Twitter and on Facebook. For more company information, explore our site www.bactrack.com.

To view this video on YouTube, please visit: https://www.youtube.com/watch?v=SaN0c-2xH10

Media Contact: Stacey Sachs, BACtrack, 415/425-8324, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE BACtrack

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Druva is the global leader in Cloud Data Protection and Management, delivering the industry's first data management-as-a-service solution that aggregates data from endpoints, servers and cloud applications and leverages the public cloud to offer a single pane of glass to enable data protection, governance and intelligence-dramatically increasing the availability and visibility of business critical information, while reducing the risk, cost and complexity of managing and protecting it. Druva's...
Kubernetes as a Container Platform is becoming a de facto for every enterprise. In my interactions with enterprises adopting container platform, I come across common questions: - How does application security work on this platform? What all do I need to secure? - How do I implement security in pipelines? - What about vulnerabilities discovered at a later point in time? - What are newer technologies like Istio Service Mesh bring to table?In this session, I will be addressing these commonly asked ...
BMC has unmatched experience in IT management, supporting 92 of the Forbes Global 100, and earning recognition as an ITSM Gartner Magic Quadrant Leader for five years running. Our solutions offer speed, agility, and efficiency to tackle business challenges in the areas of service management, automation, operations, and the mainframe.
Blockchain has shifted from hype to reality across many industries including Financial Services, Supply Chain, Retail, Healthcare and Government. While traditional tech and crypto organizations are generally male dominated, women have embraced blockchain technology from its inception. This is no more evident than at companies where women occupy many of the blockchain roles and leadership positions. Join this panel to hear three women in blockchain share their experience and their POV on the futu...
The Jevons Paradox suggests that when technological advances increase efficiency of a resource, it results in an overall increase in consumption. Writing on the increased use of coal as a result of technological improvements, 19th-century economist William Stanley Jevons found that these improvements led to the development of new ways to utilize coal. In his session at 19th Cloud Expo, Mark Thiele, Chief Strategy Officer for Apcera, compared the Jevons Paradox to modern-day enterprise IT, examin...