|By Jonathan Fries||
|December 17, 2016 07:30 PM EST||
Walk through an airport or a shopping mall and you may notice little pieces of information popping up: "Flight delayed at gate G5"; "Stop into our shop right now and receive up to 20 percent off your order"; etc. Did you sign up for those notifications? Most likely not, but don't worry, your phone hasn't been hacked. The notifications are a result of beacon technology.
What Is Beacon Technology?
Beacons are a leading edge technology that combines sensors with geolocation and Bluetooth connectivity from smart phones to deliver notifications directly to users as they pass through the vicinity. Because most beacons today utilize Bluetooth Low Energy, the ideal application for the technology is for hyper-local, micro-spatial networks. The beacons themselves are typically small, self-contained devices that are inexpensive, have a long battery lifespan, and easily programmed with specific information. These small devices are traditionally not two-way functional; that is, they will simply broadcast a signal that passing smartphones can pick up, much like, well, a beacon.
Where Can I Find a Beacon?
Surprisingly, many retail areas, including malls or standalone brick and mortars, are already using the technology. Increasingly, airports, universities and stadiums/arenas are deploying the technology as well. Many beacons require the user to have a specific app in order to receive the updates - for instance, at a mall, a user would need to have the Starbucks app downloaded in order to receive the notification - but some newer applications of the technology may not require an app. Airports are using beacons to inform travelers of flight updates or specials at the nearest food and beverage proprietor. Universities are using them to inform students of events near them, and stadiums are using beacons for a combination of the two.
Why Should I Care About Beacons?
Beacons are the next iteration of direct-to-consumer, hyper-local technology, so although the element of convenience exists for the user, it's also worth considering the future implications. By nature, the use of this technology means data is involved. Marketers, will definitely benefit from the added data collection that comes with the use of beacons and the accompanying applications. By tracking the effectiveness of a certain beacon within a company's app, marketers and business development teams will be able to get a more accurate read on targeted consumer habits.
This shouldn't be a concern, however, as smartphone already transmit massive amounts of data on a daily basis, whether we're aware of it or not, but the added use of specific geolocation data will be another layer of information beyond simple purchasing habits. How likely was the user to enter the store after receiving the notification? Were they more apt to use the app to interact online, or did the use of beacons prompt a spike in face-to-face interaction? These are just a few of the considerations the public should keep in mind.
The technology itself has been around for several years, but the market has traditionally been dominated by big players Apple and Google. Today, however, the availability of beacons has increased, and the result is a greater potential for application growth moving forward.
The World's Largest "Cloud Digital Transformation" Event
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(June 6-8, 2017, Javits Center, Manhattan)
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(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)
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All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Track 1. FinTech
Track 2. Enterprise Cloud | Digital Transformation
Track 3. DevOps, Containers & Microservices
Track 4. Big Data | Analytics
Track 5. Industrial IoT
Track 6. IoT Dev & Deploy | Mobility
Track 7. APIs | Cloud Security
Track 8. AI | ML | DL | Cognitive Computing
Delegates to Cloud Expo / @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.
Join Cloud Expo / @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.
Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!
Accordingly, attendees at the upcoming 20th Cloud Expo / @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.
FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.
More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.
The upcoming 20th International @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.
Submit your speaking proposal today! ▸ Here
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