Welcome!

News Feed Item

BtoC Marketers Spending More on Content Marketing But Are Challenged to Produce High Quality Content Rapidly

Content Marketing Institute Releases New Research on State of BtoC Content Marketing in North America Sponsored By Hightail

CAMPBELL, CA--(Marketwired - October 19, 2016) - Marketers may wish they had a magic wand to help them deliver the volumes of engaging, compelling content with speed without compromising on quality. The world's most cited B2C content marketing research reveals that 86% of companies are investing in content marketing, 73% plan to produce more original content and 42% plan to increase their content marketing budget.

Marketers struggling with content marketing programs cited content creation challenges, lack of time and lack of strategy as their top three issues. Seventy-seven percent of marketers who said their programs were more successful attribute it to higher quality and more efficient content creation.

The Content Marketing Institute, a UBM company, along with MarketingProfs, today released the highly-cited report B2C Content Marketing: 2017 Benchmarks, Budgets and Trends-North America, which was sponsored by Hightail, the creative collaboration application.

"Content marketers are struggling to keep up with the demands of their jobs. They must consistently produce the breakthrough creative which power their existing and new content programs. The survey results reveal that a majority of marketers still struggle with the creative development process and it is hurting their program's results," said Deborah Holstein, VP, Marketing, Hightail. "We are excited help bring these insights to light as it's more important than ever for marketers to find ways to streamline their creative review and approval cycles to speed their content to market."

Other key findings:

• 77% attribute increase in their content marketing's overall success to higher quality, more efficient content creation

• For those struggling with success, top issues include strategy (49%), not enough time devoted (48%) and content-creation challenges (37%)

• Almost half (49%) rely only on a small (or one person) content marketing team to serve the entire organization

• 69% agree that their organizations value creativity/craft in content creation and production

• 76% of companies with a strategy say it includes a plan to operate content marketing as an ongoing business process not simply a campaign

• 73% plan to create more content in 2017 than 2016; while 54% say that content marketing has become a greater priority

• 78% use analytical tools while only 15% use collaborative workflow software

For an infographic and other assets: https://ea.spaces.hightail.com/space/T8QC8

Hightail, a creative collaboration solution used by over 50 million content marketers and creative teams worldwide, streamlines how marketers and their creative teams review, improve and approve great content to get in front of audiences faster. Learn about Hightail.

"Forty-eight percent of B2C marketers who reported that the success of their organization's overall content marketing approach has been stagnant over the last year attribute it to not enough time devoted to content marketing," says Joe Pulizzi, founder, Content Marketing Institute, and author of four content marketing books including Content Inc. "There are many things marketers can do to get better results with the time that they do have available; for example, they can document their content marketing strategy, put systems in place that promote good communication among their team members, and prioritize what's working over what's not."

The seventh annual B2C Content Marketing: 2017 Benchmarks, Budgets, and Trends--North America reports on the 480 B2C marketers in North America who took the seventh annual content marketing survey. The survey generated 2,562 responses from marketers around the globe representing a full range of industries and a wide range of company sizes.

To download the Content Marketing Institute Report: http://contentmarketinginstitute.com/2016/10/research-b2c-content-marketing

About Hightail
Hightail is the essential creative collaboration application for marketing and creative teams to develop compelling visual creative content and speed their time to market. With one place to share, review and approve all different media, Hightail streamlines the process and makes teams agile. Based in Campbell, CA, Hightail serves more than 50 million creative collaborators worldwide. Hightail recently added a new, real-time project dashboard that keeps the entire team on the same page, seamlessly moving forward across multiple projects. Learn more at www.hightail.com.

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI, a UBM company. To view all research and to subscribe to our emails visit www.contentmarketinginstitute.com

About Marketing Profs
MarketingProfs offers real-world education for modern marketers. More than 600,000 marketing professionals worldwide rely on our free daily publications, virtual conferences, MarketingProfs University, and more to stay up to date on the most important trends and tactics in marketing -- and how to apply them to their businesses. Visit MarketingProfs.com for more.

CONTACT:
Bonnie Morris
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Daiya Industry will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Daiya Industry specializes in orthotic support systems and assistive devices with pneumatic artificial muscles in order to contribute to an extended healthy life expectancy. For more information, please visit https://www.daiyak...
SYS-CON Events announced today that Fusic will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Fusic Co. provides mocks as virtual IoT devices. You can customize mocks, and get any amount of data at any time in your test. For more information, visit https://fusic.co.jp/english/.
SYS-CON Events announced today that Keisoku Research Consultant Co. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Keisoku Research Consultant, Co. offers research and consulting in a wide range of civil engineering-related fields from information construction to preservation of cultural properties. For more information, vi...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
SYS-CON Events announced today that Interface Corporation will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Interface Corporation is a company developing, manufacturing and marketing high quality and wide variety of industrial computers and interface modules such as PCIs and PCI express. For more information, visit http://www.i...
Today companies are looking to achieve cloud-first digital agility to reduce time-to-market, optimize utilization of resources, and rapidly deliver disruptive business solutions. However, leveraging the benefits of cloud deployments can be complicated for companies with extensive legacy computing environments. In his session at 21st Cloud Expo, Craig Sproule, founder and CEO of Metavine, will outline the challenges enterprises face in migrating legacy solutions to the cloud. He will also prese...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...
SYS-CON Events announced today that Enroute Lab will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enroute Lab is an industrial design, research and development company of unmanned robotic vehicle system. For more information, please visit http://elab.co.jp/.
Elon Musk is among the notable industry figures who worries about the power of AI to destroy rather than help society. Mark Zuckerberg, on the other hand, embraces all that is going on. AI is most powerful when deployed across the vast networks being built for Internets of Things in the manufacturing, transportation and logistics, retail, healthcare, government and other sectors. Is AI transforming IoT for the good or the bad? Do we need to worry about its potential destructive power? Or will we...
SYS-CON Events announced today that Nihon Micron will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Nihon Micron Co., Ltd. strives for technological innovation to establish high-density, high-precision processing technology for providing printed circuit board and metal mount RFID tags used for communication devices. For more inf...
SYS-CON Events announced today that mruby Forum will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. mruby is the lightweight implementation of the Ruby language. We introduce mruby and the mruby IoT framework that enhances development productivity. For more information, visit http://forum.mruby.org/.
In his session at @ThingsExpo, Greg Gorman is the Director, IoT Developer Ecosystem, Watson IoT, will provide a short tutorial on Node-RED, a Node.js-based programming tool for wiring together hardware devices, APIs and online services in new and interesting ways. It provides a browser-based editor that makes it easy to wire together flows using a wide range of nodes in the palette that can be deployed to its runtime in a single-click. There is a large library of contributed nodes that help so...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
Your clients expect transactions to never fail, cloud access to be fast and always on, and their data to be protected - no exceptions. Hear about how Secure Service Container (SSC), an IBM-exclusive open technology, enables secure building and hosting of next-generation applications, both cloud and on-premises. SSC protects the full stack from external and insider threats, allows automatic encryption of data in-flight and at-rest, and is tamper-resistant during installation and runtime – with no...