News Feed Item

Studio City Celebrates 1st Anniversary

Resort Transforms Macau's Entertainment Landscape in its Stellar First Year

HONG KONG, Oct 19, 2016 - (ACN Newswire) - Studio City, the Hollywood-inspired, cinematically-themed integrated entertainment, retail and gaming resort, will be celebrating its first anniversary this month. Since its grand opening in October 2015, the Asia's Entertainment Capital has attracted almost 10 million visitors and received critical acclaim from around the world. The anniversary caps off a stellar year in which the resort has reached monumental milestones and garnered over 35 awards for its enthralling gamut of world-class entertainment offerings and efforts in creating remarkable experiences for visitors to Macau.

"The past year has proven to be a thrilling and fruitful journey for all of us," said Mr. Lawrence Ho, Chairman and Chief Executive Officer of Melco Crown Entertainment. "By introducing many 'firsts' to Macau, we have successfully transformed the city's entertainment landscape, and in particular, enhanced its non-gaming entertainment proposition. I would like to thank all of our colleagues for their efforts, without which our game-changing mission would not have been possible."

Achievements Aplenty

In its first year of operation, Studio City has achieved impressive results which fully demonstrate its success in redefining the entertainment landscape of Macau, including the following:

- The iconic Golden Reel, the world's first figure-8 Ferris wheel, has welcomed over 1 million guests
- Over 600,000 visitors have flown on Batman Dark Flight, the world's first Batman-themed action-packed 4D flight simulation ride
- 17 internationally renowned magicians from 10 different countries have performed at The House of Magic, the first and only permanent multi-theater magic house in Macau
- 27 events have been held at the 5000-seat multi-purpose Studio City Event Center, including the concerts of Asian and international superstars such as Madonna, Leon Lai, Super Junior and S.H.E.
- Studio City has been the setting for popular TV shows and five blockbuster movies, including Up Idol II, a Hunan TV reality show with over 100 million viewers, and Cook Up a Storm, the first-ever 4D Chinese culinary movie, starring Nicholas Tse

While striving for improvement and continuous growth, Melco Crown Entertainment has been mindful of its responsibility to society. In the past year, over 70 complimentary tours of Studio City have been offered to a cross-section of the community, enabling the public to experience the resort's world-class entertainment attractions.

An Immensely Rewarding Year

The premiere of the Studio City-inspired, Hollywood-produced short film The Audition, starring Robert De Niro, Leonardo DiCaprio and Brad Pitt and helmed by Academy Award-winning director Martin Scorsese, on the grand opening night of Studio City, brought Macau's newest landmark into the spotlight and attracted the world's attention. Together with its world-leading entertainment, hotel, retail, food and beverage, and gaming offerings, Studio City has raised the bar for integrated resorts and brought home over 35 highly coveted awards and accolades to date. Such achievements have cemented Studio City's position as an all-round entertainment provider, and are a testament to Melco Crown Entertainment's commitment to developing Macau into a world center of leisure tourism.

The Excitement Continues

In celebration of the glamorous first anniversary of Studio City, a wide range of special promotions, including amazing rewards and non-stop surprises that lead to entertainment, hotel and dining pleasures, are being launched. Please visit http://www.studiocity-macau.com/en/promotions/detail/1st-anniversary-cel... to discover more.

Accolades at a glance:

International Gaming Awards
- Casino/Integrated Resort of the Year

World Travel Awards
- Asia's Leading New Resort 2016

Lonely Planet
- Hottest New Travel Experiences for 2016

CEI Readers' Choice Awards (CEI Asia Magazine)
- Best New Venue Opening

- Most Anticipated Hotel in Macau

Marketing Magazine's Marketing Events Awards
- Best of Show
- Gold Awards for Best Media Event, Best Event - Consumer, Best Product Launch, Best Large Event, Best C-Level / VIP Event, Best Use of Multi-Channels
- Silver Awards for Best Use of Venue, Best Use of Influencers
- Bronze Awards for The Game Changer, Best Innovative Event

Marketing Magazine's PR Awards
- Best of Show
- Gold Awards for Best Launch/Relaunch, Best PR Campaign - Consumer, Best PR Event and Best Promotional Campaign
- Silver Award for Best PR Campaign - Lifestyle
- Bronze Awards for Best PR Idea and Best Use of Content

Marketing Magazine's MARKies Awards
- Gold Awards for Best Idea - Design, Best Idea - Event, Best Idea - Public Relations

The Stevie Awards: International Stevies
- Gold Stevie Winner
-- Brand Experience of the Year - Consumer - All Other Industries
-- New Product or Service Introduction of the Year

- Silver Stevie Winner
-- Communications or PR Campaign of the Year - Travel & Tourism
-- Branded Content Campaign of the Year - All Other Industries

- Bronze Stevie Winner
-- PR Innovation of the Year
-- Communications or PR Campaign/Program of the Year - New Product Launch

Brand Film Festival
- Branded Program
- Best of Best for 2016

Structural Excellence Award organized by the Hong Kong Institution of Engineers
- Grand Award

Asia Pacific Property Awards
- Highly Commended Award in Hotel Architecture category

About Studio City - Asia's Entertainment Capital

For further information on Studio City, please visit: www.studiocity-macau.com, follow us on Sina Weibo at www.weibo.com/studiocity and like us on Facebook at http://www.facebook.com/studiocitymacau

For our latest press releases, visuals and multimedia, please visit: www.studiocitymacaumedia.com

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. The Company may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the "SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. These factors include, but are not limited to, (i) growth of the gaming market and visitation in Macau and the Philippines, (ii) capital and credit market volatility, (iii) local and global economic conditions, (iv) our anticipated growth strategies, (v) gaming authority and other governmental approvals and regulations, and (vi) our future business development, results of operations and financial condition. In some cases, forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "anticipate", "target", "aim", "estimate", "intend", "plan", "believe", "potential", "continue", "is/are likely to" or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company undertakes no duty to update such information, except as required under applicable law.

About Melco Crown Entertainment Limited

Melco Crown Entertainment, with its American depositary shares listed on the NASDAQ Global Select Market (NASDAQ: MPEL), is a developer, owner and operator of casino gaming and entertainment casino resort facilities in Asia. Melco Crown Entertainment currently operates Altira Macau (www.altiramacau.com), a casino hotel located at Taipa, Macau and City of Dreams (www.cityofdreamsmacau.com), an integrated urban casino resort located in Cotai, Macau. Melco Crown Entertainment's business also includes the Mocha Clubs (www.mochaclubs.com), which comprise the largest non-casino based operations of electronic gaming machines in Macau. The Company also majority owns and operates Studio City (www.studiocity-macau.com), a cinematically-themed integrated entertainment, retail and gaming resort in Cotai, Macau. In the Philippines, Melco Crown (Philippines) Resorts Corporation's subsidiary, MCE Leisure (Philippines) Corporation, currently operates and manages City of Dreams Manila (www.cityofdreams.com.ph), a casino, hotel, retail and entertainment integrated resort in the Entertainment City complex in Manila. For more information about Melco Crown Entertainment, please visit www.melco-crown.com.

Melco Crown Entertainment is strongly supported by its single largest shareholder, Melco International Development Limited ("Melco") and its other major shareholder, Crown Resorts Limited ("Crown"). Melco is a listed company on the Main Board of The Stock Exchange of Hong Kong Limited and is substantially owned and led by Mr. Lawrence Ho, who is the Chairman, Executive Director and Chief Executive Officer of Melco Crown Entertainment. Crown is a top-100 company listed on the Australian Securities Exchange and led by Mr. James Packer, who is the Deputy Chairman and a Non-executive Director of Melco Crown Entertainment.

About Studio City

Studio City takes Macau's entertainment destination proposition to unprecedented new levels, by providing a "next generation" of outstanding entertainment-driven leisure destination experiences that will help the territory's evolution into a truly international tourism center.

The Hollywood-themed studio-concept resort is a thrilling new cinematic inspired entertainment and leisure destination and is designed to be the most diversified entertainment offering in Macau. Ideally located on Cotai, close to the Lotus Bridge immigration point connecting Hengqin Island and a future station-point for the Macau Light Rapid Transit (LTR), Studio City is determined to deliver more world-class entertainment amenities than any integrated resort in the market.

Studio City's stunning Art-Deco facade includes an iconic "Golden Reel" gondola ride which straddles the resort's two-tower hotel at a height of some 130 meters. The integrated resort will provide the ultimate in sophisticated leisure entertainment, hotel, retail, dining and lifestyle experiences.

The resort's innovative entertainment offerings include "Studio City Event Center", a 5,000-seat multi-purpose entertainment center designed to host live concerts, theatrical and sporting events; and "Studio 8", a 300-seat live-audience TV broadcast studio for reality and game-show productions distributed in the Asia region. The entertainment experiences also include a magic theatre "The House of Magic" and a Warner Bros. Batman-themed motion ride "Batman Dark Flight", a 40,000 sq. ft. family entertainment center "Warner Bros. Fun Zone" for kids filled with Warner Bros.' and DC Comics' franchise characters and play-rides, together with "Pacha Macau" which will bring Ibiza-style nightlife to Macau.

Studio City is destined to deliver an unparalleled leisure entertainment and hospitality experience, strengthening the depth and diversity of Macau's leisure, business and tourism proposition as a leading visitor destination in Asia.

For further information on Studio City visit: www.studiocity-macau.com and follow us on Sina Weibo at www.weibo.com/studiocity.

For investment community, please contact:
Ross Dunwoody
Vice President, Investor Relations
Tel: +853 8868 7575 or +852 2598 3689
Email: [email protected]

For media enquiry, please contact:
Maggie Ma
Senior Vice President,
Corporate Communications & PR
Tel: +853 8868 3767 or +852 3151 3767
Email: [email protected]

Source: Melco Crown Entertainment Limited

Copyright 2016 ACN Newswire . All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
SYS-CON Events announced today that Cemware will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Use MATLAB functions by just visiting website mathfreeon.com. MATLAB compatible, freely usable, online platform services. As of October 2016, 80,000 users from 180 countries are enjoying our platform service.
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
SYS-CON Events announced today that Enzu will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their online busine...
November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Penta Security is a leading vendor for data security solutions, including its encryption solution, D’Amo. By using FPE technology, D’Amo allows for the implementation of encryption technology to sensitive data fields without modification to schema in the database environment. With businesses having their data become increasingly more complicated in their mission-critical applications (such as ERP, CRM, HRM), continued ...
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...