News Feed Item

DCX Growth Accelerator Named as Fiverr's(R) Global Agency of Record for Strategy and Creative

Significant brand campaign expected to launch in 2017

NEW YORK, NY--(Marketwired - October 19, 2016) - DCX Growth Accelerator (DCX) today announced it will serve as Fiverr's global agency of record for strategy and creative. Fiverr is the world's largest marketplace for creative and digital services for entrepreneurs and small businesses.

As Fiverr's first agency, DCX is challenged with continuing to build Fiverr's brand strategy, harnessing its global community of freelancers to democratize lean entrepreneurship. DCX, which won Gold for "Campaign of the Year, Pro Bono" at the 2016 Ad Age Small Agency Awards in July, was selected for its unique approach to inserting iconic brands such as Meetup, Minute Maid® (US) and smartwater® (UK) into cultural dialogues.

"Since its inception, Fiverr has empowered its community to pursue its passions," said Peggy de Lange, vice president of corporate marketing at Fiverr. "Today, we see a massive opportunity to shape the way even more entrepreneurs build their companies. Working alongside DCX, we have developed a deep understanding of what drives these people and what it means to take action and pave a path to success."

Since its founding in 2010, Fiverr has become the fastest growing brand in the freelance economy, rapidly growing its user base to include millions of entrepreneurs, freelancers, startups and small businesses while opening offices in New York, Chicago, Miami, San Francisco and Tel Aviv.

"Fiverr has the potential to democratize entrepreneurship and change history, just as the Ford Model T democratized cars," said Douglas Cameron, founder of DCX. "We've started using Fiverr ourselves to create animated videos and illustrated storyboards, so we have a firsthand understanding of how Fiverr can help small businesses become much more competitive. Our goal is to push Fiverr's revolutionary business model by educating the entrepreneurial public on how they can use Fiverr to rapidly build their own businesses and thrive economically."

DCX will support Fiverr's aggressive growth targets and continued development of its leadership position. The campaign is expected to launch in early 2017 with a focus on the U.S.

About DCX Growth Accelerator

Founded in 2015 by Douglas Cameron, Brooklyn-based agency DCX Growth Accelerator (DCX) grows brands and businesses by inserting them into the cultural dialogue. Cameron is the co-author of Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Clients include The Coca-Cola Company, L'Oréal Group, Rémy-Cointreau, Fiverr, Meetup, TY KU Sake, and others. DCX devotes a portion of its profits to driving social change through situationist art stunts: Its #JessesPricedOut and airBnBodega.com campaigns to save Jesse's Deli, threatened by rent increase, earned DCX "Small Agency of the Year, Campaign of the Year, Pro Bono, Gold" at the 2016 Ad Age Small Agency Awards. More recently, Cameron and Executive Creative Director Tommy Noonan created the "Trump Hut," a luxury protest hut in the shape of Donald Trump's hair, which received national and international media attention. To learn more, visit: www.dcx.nyc.

About Fiverr

Fiverr® is one of the world's largest marketplaces for creative and digital services, including graphic design, copywriting, voiceovers, and music and film editing. Fiverr's mission is to democratize lean entrepreneurship by giving entrepreneurs, freelancers, small businesses and even enterprises the resources they need to get things done quickly, flexibly and fearlessly so that they can thrive in the new economy. Fiverr's global community of freelancers have delivered tens of millions of high-quality Gigs from over 100 service categories across 190 countries. We invite you to visit us at fiverr.com, and follow us on Facebook, Twitter and Instagram.

Fiverr Media Contact

Sam Katzen
Email contact

(925) 389-6887

DCX Media Contact

Erin Levi
Email contact

(203) 246-3233

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
SYS-CON Events announced today that Interface Masters Technologies, a leader in Network Visibility and Uptime Solutions, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Interface Masters Technologies is a leading vendor in the network monitoring and high speed networking markets. Based in the heart of Silicon Valley, Interface Masters' expertise lies in Gigabit, 10 Gigabit and 40 Gigabit Eth...
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue an...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his session at @DevOpsSummit 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will show how customers are able to achieve a level of transparency that enables everyon...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Almost everyone sees the potential of Internet of Things but how can businesses truly unlock that potential. The key will be in the ability to discover business insight in the midst of an ocean of Big Data generated from billions of embedded devices via Systems of Discover. Businesses will also need to ensure that they can sustain that insight by leveraging the cloud for global reach, scale and elasticity.
So you think you are a DevOps warrior, huh? Put your money (not really, it’s free) where your metrics are and prove it by taking The Ultimate DevOps Geek Quiz Challenge, sponsored by DevOps Summit. Battle through the set of tough questions created by industry thought leaders to earn your bragging rights and win some cool prizes.
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
The security needs of IoT environments require a strong, proven approach to maintain security, trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vic...