|By Business Wire||
|October 19, 2016 08:02 AM EDT|
YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Viewtopia attendees will hear from innovative marketing leaders about how video is helping drive results at their companies and will learn practical techniques to launch and advance their own video marketing programs, as well as how to use the power of video in other areas of the business to boost audience engagement and improve results.
“Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. “Viewtopia is where we explore the latest trends in digital content and storytelling, and the expanding role that video is playing throughout the customer lifecycle. It’s a perfect opportunity for marketers, sales leaders and business executives to discover what’s really working and to gain practical advice on how to use video in a more strategic way to deliver real results.”
Zach King started his journey in film at the age of 7 when his parents put him in charge of shooting home videos at a wedding. Since that moment, he’s had the film bug in his blood. As a freshman in film school, he started his YouTube channel where he started posting his film projects, such as Jedi Kittens, which quickly went viral generating millions of views. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Three years later, he was awarded the 2016 Shorty Award for Best Vine Artist, and he is now heralded as the king of Vine magic and one of the most popular content creators on social media.
Forrester Research analyst Laura Ramos is a leading expert in business-to-business marketing with hands-on senior management experience in corporate, industry and product marketing; demand management; and social media. She helps Forrester's B2B marketing clients plan, build and deliver marketing programs that combine traditional and digital approaches that lead with business issues, create thought leadership and fuel their company's topline growth.
Her colleague Nick Barber specializes in video technologies, including live and on-demand video within the enterprise and for customer experiences. His research centers on how companies can use online video platforms for sales and marketing operations and how they can enhance their business using video collaboration and video conferencing. Prior to joining Forrester, Barber was the director of online video at IDG News Service, where he was a technology news journalist serving IDG's global network of websites. He helped build IDG's global video presence from both a content and technology perspective, and he produced thousands of videos on a range of enterprise and consumer topics.
René Lego is an award-winning, Emmy-nominated producer, director and videographer who currently leads video production and media strategy at Solarwinds, a leading global provider of IT monitoring and management tools. During the past six years at SolarWinds, Lego’s video team has flourished into a multi-faceted internal video production, creative and media team with over 1,500 videos released. She is the executive producer of SolarWinds Lab, a monthly customer livestream talk series, and has helped develop and expand THWACKcamp, SolarWinds’ annual online virtual thought leadership and training event, now in its fifth year.
A marketing and sales industry veteran with more than 20 years of experience, Tim Riesterer has dedicated his career to improving the conversations marketers and salespeople have with prospects and customers. His books “Customer Message Management,” “Conversations that Win the Complex Sale” and “Three Value Conversations” focus on improving market-ready messages and tools that marketers and salespeople can use to win more deals.
To see the full list of speakers and topics, learn more about the event or register, visit the Viewtopia website: https://www.vidyard.com/viewtopia/. Registration is $499 for the full 2-day event.
Viewtopia will also be the site for the 2016 Video Marketing Awards (VMAs) to recognize organizations and individual marketers using video content and video analytics to drive revenue and boost marketing results. Winners in each category will be recognized at the event and will have an opportunity to share their story with other attendees. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.
Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.
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