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SoundCloud choisit a2xMD de Triton Digital pour la monétisation de son inventaire publicitaire audio au Canada

Triton DigitalMD, le plus important fournisseur de technologies audionumériques, a annoncé aujourd’hui que SoundCloud, la première plateforme de musique et de contenu audio au monde, a choisi sa place de marché publicitaire programmatique, a2xMD, pour la monétisation de son inventaire publicitaire audio au Canada. Grâce à ce partenariat, les annonceurs canadiens pourront cibler et proportionner leurs achats à l’échelle de l’auditoire hautement engagé de SoundCloud.

La place de marché a2x permet l’achat d’annonces programmées pour diffusion ciblée en ligne et sur appareils mobiles, facilitant ainsi la gestion, l’achat et la vente de campagnes publicitaires de tierces parties. Son processus automatisé de négociation d’impressions publicitaires accélère les transactions et améliore le ciblage. Elle vaut aux éditeurs le meilleur prix et aux annonceurs la plus grande efficience.

« Nous sommes heureux de continuer à soutenir la stratégie publicitaire mondiale de SoundCloud en ajoutant son auditoire canadien à la place de marché, » a indiqué John Rosso, président du développement des marchés à Triton Digital. Avec des dépenses publicitaires qui devraient atteindre 3 G$ au Canada en 2017, le canal publicitaire audionumérique connaît une expansion rapide. Il s’agit d’un des rares médias principalement mobiles qui permettent aux marques d’atteindre l’auditoire voulu au bon moment grâce à des messages hautement ciblés, une méthode aussi puissante que pertinente. »

« Les capacités de ciblage et de suivi d’a2x nous impressionnent toujours. Nous avons hâte de les exploiter dans le cadre de notre stratégie de publicité et de monétisation au Canada, a expliqué Sonia Flynn, vice-présidente, International de SoundCloud. Triton est une entreprise du secteur audionumérique au portefeuille de technologies publicitaires bien garni, ce qui en fait le partenaire de choix pour soutenir notre croissance et nos efforts en publicité audionumérique à l’échelle internationale. »

À propos de Triton Digital

Les solutions technologiques de Triton DigitalMD (http://tritondigital.com) permettent de connecter l’offre et la demande publicitaire depuis 2006, apportant une assise technologique adaptée au marché de l’audionumérique. Autant les services de musique en ligne à la demande que les radiodiffuseurs bénéficient des innovations de Triton Digital pour générer audience et revenus à l’échelle mondiale. Pionnière en ce domaine, Triton Digital a rendu possible le ciblage d’audience automatisé, maximisant de la sorte l’efficacité des stratégies d’achat d’audience par les annonceurs partout dans le monde.

À propos de SoundCloud

Lancée en 2008 par Alexander Ljung et Eric Wahlforss, SoundCloud rend la plus grande communauté de créateurs de musique au monde accessible à tous. Pour ce faire, elle utilise une plateforme qui crée un lien direct entre créateurs et amateurs de partout dans le monde. Les créateurs peuvent utiliser cette plateforme pour diffuser instantanément leur contenu à l’échelle de la planète, et obtenir des statistiques détaillées et des commentaires de la part de la communauté SoundCloud. Pour plus d’information, visiter le (http://soundcloud.com/).

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