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SpotX Partners With BrightLine to Accelerate Automation of Interactive Video Ad Sales for Connected TV
|By Business Wire
|October 19, 2016 09:05 AM EDT
Video inventory management platform SpotX
the market leader for advanced TV and OTT advertising, have joined
forces to accelerate the automated purchasing workflow of advanced TV
ads across millions of U.S. households.
The integration between SpotX and BrightLine will empower publishers to
automate the sales of personalized, household-addressable advanced ad
units within connected TV (CTV) environments. This gives TV ad buyers
significantly broader access and reach.
As part of the integration, BrightLine’s technology will be activated
across available connected TV inventory on SpotX’s platform, enabling
advertisers to buy programmatically on Apple TV, Roku, Amazon Fire,
smart TVs, gaming consoles and a range of other connected TV ecosystems.
“Our partnership with SpotX is part of a broader strategy to enable
dynamic and immersive TV ads to be bought programmatically, making it
easier for marketers to engage with U.S. TV audiences on a broad scale,”
said Jacqueline Corbelli, CEO and Co-founder at BrightLine. “Together we
give companies access to an advanced set of tools that automate and
increase TV ad engagement, leading to more revenue for both the
advertiser and the network.”
BrightLine’s InCAST™ platform offers marketers the ability to turn ads
into dynamic and immersive brand experiences on connected TVs. The
product suite allows viewers to engage with personalized ads on a TV
that matches the way they engage with content on desktop or mobile
devices. BrightLine has already deployed these advanced TV ad formats on
major networks and channels, including Hulu, A+E Networks, CBS and many
Providing capabilities to run BrightLine formats programmatically is
expected to help accelerate the growth of agencies creating interactive
CTV ads, according to Allen Klosowski, VP of Mobile & Connected Devices
“Enabling support for BrightLine ad units allows SpotX publishers to
create premium engagement opportunities in lean-back environments,”
Klosowski said. “It blends many of the benefits of digital, including
addressability and interactivity, with the experience of traditional
As demand for programmatic ad inventory increases, private and open
marketplace TV ad deals will be additional buying features enabled in
SpotX’s platform as part of the SpotX and BrightLine collaboration.
BrightLine’s solutions turn TV ads into an opportunity for viewers to
engage with brands. This can include personalized promotions, local
movie show times, additional video content, as well as providing store
locators and links to purchase promoted items. To experience some of the
advanced TV solutions, click here.
BrightLine is the market leader for Advanced TV, powering Fortune 100
companies with the industry’s most engaging and scalable advanced TV
solutions in the age of streaming. Founded over a decade ago, BrightLine
was the first company to pioneer interactive television solutions for
brands. Today BrightLine offers InCAST, the industry’s most powerful
Advanced TV technology suite that gives marketers a plug-and-play
solution to take advantage of the entire scale of Over-The-Top (OTT),
connected TV and Smart TV advertising opportunities. Fortune 100
companies rely on BrightLine’s unprecedented reach to engage their
audiences with interactive ads across broadcast and cable stations,
including AMC, A&E, Discovery, ESPN, CBS, ABC, Fox, NBC and Hulu, and
OTT delivery platforms, including Roku, Samsung, Apple, Amazon,
Microsoft Xbox and Sony PlayStation, as well as leading ad networks and
Demand-Side-Platforms (DSPs). Learn more about BrightLine at www.brightline.tv
and follow BrightLine on Twitter @BrightLine_TV.
is a video inventory management platform providing premium publishers
and broadcasters with monetization tools for desktop, mobile and
connected devices. The platform features modern ad serving and
programmatic enablement technology and other monetization tools,
including outstream video ad units and solutions for connected TV. SpotX
gives publishers the control, transparency and actionable insights
needed to understand buyer behavior, manage access and pricing and
maximize revenue. The company is headquartered in Denver, Colorado, and
has offices in New York, San Francisco, London, Sydney, Amsterdam,
Stockholm, Hamburg, Belfast and Singapore. In July 2014, European
entertainment network RTL Group acquired a 65% stake in SpotX. For
updates, follow SpotX on Twitter
View source version on businesswire.com: http://www.businesswire.com/news/home/20161019005296/en/
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