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Mixpanel Gains Momentum With Almost 20,000 Customers and 500,000 Apps and Projects Under Management
|By Business Wire
|October 19, 2016 09:30 AM EDT
Mixpanel, the leading provider of analytics for mobile and web, today
announced new company milestones and the strategic expansion of its
senior leadership team as it prepares for its next phase of growth.
Joining the company are Stu Aaron, President and Chief Operating Officer
and Shawn Hansen, Chief Marketing Officer, along with industry luminary
Max Levchin as member of the Board of Directors.
Mixpanel continues to expand its leadership position in the rapidly
growing analytics marketplace with 500,000 mobile apps, websites, and
projects now under management. In the past quarter, the company’s
customer base has grown to roughly 20,000, and for the first time,
enterprises account for approximately 50 percent of revenue.
Marquee recent enterprise customers include Amazon, Capital One,
DocuSign, Expedia, IBM, Intuit, Salesforce, Samsung, Uber, US Bank, and
VMWare. Mixpanel has received glowing reviews from some of these
industry giants, including:
Emmett Shear, CEO of Amazon subsidiary Twitch, has said that Mixpanel
gives his team “the ability to select subsets of events, and then
divide them out by country or game or whether the users are logged in:
it’s simply incredible.”
Intuit subsidiary Mint.com tracks custom A/B Testing within Mixpanel
and discovered that cutting a fee by 50% would result in a marked
increase in payers, payments, retention, and overall revenue – even
with the fee cut.
Frank Stanton, VP of User Experience at US Bank subsidiary Elavon, has
described “with Mixpanel, we’re able to see that we’re on the right
track to building products our customers love.”
To help accelerate Mixpanel’s growth, the senior leadership team has
expanded to include two new executives, selected for their track records
of success in the enterprise technology sector. Additionally, Max
Levchin, CEO of Affirm and Co-founder of Paypal, has accepted a position
on Mixpanel’s board of directors.
“Our ability to attract strategic leaders with this wealth of experience
reflects our market leadership position,” said Suhail Doshi, co-founder
and CEO of Mixpanel. “As our products have achieved at-scale performance
and reliability, we are investing in sales and marketing to accelerate
the next phase of our expansion in the enterprise marketplace.”
Stu Aaron, President and Chief Operating Officer
more than two decades of tech-sector leadership to the Mixpanel team,
having played principal roles in multiple highly successful startup
ventures across diverse industries. Stu previously served as Chief
Commercial Officer and Chief Strategy Officer at Blue Jeans Network,
where he helped grow the business from zero to a leadership position in
the video collaboration market. Before that, Stu held a similar role at
cleantech stalwart Bloom Energy, which he launched to tremendous fanfare
in 2010 on CBS’s 60 Minutes. Stu has also led several other technology
start-ups to successful IPO and M&A exits. As President and COO, Stu
will have responsibility for all customer facing organizations,
including sales, marketing, customer success, customer support, and
“I am excited to be joining a strong leadership team and to help shape
the future of Mixpanel,” said Stu Aaron. “Mixpanel invented event and
user behavior tracking, which has now become the industry standard. With
a strong global presence, tremendous customer base, and best in class
technology, Mixpanel has an amazing foundation to build upon. We have
now outgrown the label of buzzy startup, and I am excited to help lead
the company through its next phase of growth.”
Shawn Hansen, Chief Marketing Officer
Shawn also brings more
than twenty years of experience to Mixpanel, having held leadership
roles in top technology companies including Microsoft and Cisco. Most
recently, he served as Chief Marketing Officer at Spireon, Inc., where
he helped establish the company as the market leader in IoT connected
vehicles and grew its subscriber base to 3.5 million. Previously, he was
responsible for Microsoft’s popular SQL Data Warehouse cloud service and
Microsoft Analytics Platform System. At Mixpanel, Shawn leads the
marketing organization, as well as sales enablement and sales
Max Levchin, CEO of Affirm and Mixpanel Board Member
the cofounder and CEO of Affirm, a financial services technology
company, and cofounder and Chairman of Glow, a women’s reproductive and
sexual health company. Both companies were created and launched from his
San Francisco based innovation and investment lab, HVF (Hard, Valuable,
Fun). Max was one of the original cofounders of PayPal where he served
as the CTO until its acquisition by Ebay in 2002. In 2004, he founded
Slide, a personal media-sharing service for social networking sites such
as MySpace and Facebook which he sold to Google in August 2010. Also in
2004, he helped start Yelp, where he was the first investor in and
Chairman of the Board from 2004 until 2015. He has served on several
boards such as Yahoo!, Yelp, Evernote and currently serves on the
Consumer Advisory Board of the U.S. Consumer Financial Protection
Bureau. Max is a serial entrepreneur, computer scientist, philanthropist
and active investor in more than 100 startups.
“I’ve seen many startups transition into successful businesses,” said
Max Levchin, CEO of Affirm, Co-founder of Paypal and Mixpanel Board
Member. “Mixpanel pioneered the first analytics push from page views to
events, and I am excited to join its board as it leads the next major
To learn more about Mixpanel’s momentum news, please read the company
blog here: Blog.Mixpanel.com
For regular news and information about Mixpanel and the analytics
industry, like and follow the company on:
Mixpanel is the most advanced analytics company for mobile and web.
Mixpanel has 500,000 mobile apps, projects and websites under management
from almost 20,000 customers worldwide, including US Bank, Amazon, Uber,
Expedia, DocuSign, and Healthcare.gov. The company’s mission is to help
the world learn from its data. For more information about Mixpanel,
View source version on businesswire.com: http://www.businesswire.com/news/home/20161019005445/en/
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