News Feed Item

Hotwire Proclaims "Workventure" is the new "Bleisure"

Company redefines the way travelers approach the intersection of business and leisure

SAN FRANCISCO, Oct. 19, 2016 /PRNewswire/ -- Just in time for business conference season, Hotwire.com® today announced its goal to redefine what has been formerly known as "bleisure travel," and introduce consumers to "workventure."  Data from a recent consumer survey* shows that the 10 percent of American business travelers who take opportunities to make the most out of each trip are more savvy, adventurous, and spontaneous than those who don't. Forty-one percent of these travelers say they like new and exciting experiences, even if they have to bend the rules (compared to 28 percent of overall population.) Clearly they're having more fun than the average Joe.

Embrace Your Inner Travel Geek

"We know that people who get out and explore and take full advantage of work travel are more fun. So, of course we want to encourage anyone who goes on business trips to shift their mindset, and to be more adventurous," said Hotwire President Henrik Kjellberg. "Business and personal travel don't have to be so segmented. Sometimes it's just about getting up early to walk across the Golden Gate Bridge before morning meetings, or relaxing at the end of a full day at a conference by checking out a hip new restaurant in a neighborhood you've never been to."

  • When it comes to life, those on a "workventure" know how to live it up. They are significantly more likely to have:
    • Planned a spontaneous weekend trip in the past year (45% compared to 27% of Americans)
    • Traveled with friends or family (75% to 55%)
    • Taken a road trip (67% to 47%)
    • Splurged on a fancy meal in the last year (71% to 47%)
  • They also eat better:
    • "Workventurers" prefer craft beer over domestic beer by 16 points (32% compared to 16% of Americans.)
    • 50% of "workventurers" describe their diet as very or somewhat healthy, compared to 42% of other Americans.

There's more to being workventurous than just fun. A 2010 study published in the Journal of Applied Psychology, shows that the less employees decompress psychologically during off-hours, the higher their emotional exhaustion in 12 months' time, and the majority of American business leaders believe travel experience directly translates to a competitive advantage in the workplace. With tangible benefits like increased adaptability, communication skills, planning, cultural awareness and time management, the increased skills that travel offers proves to be a win-win for employees and employers alike.

"The concept of work/leisure balance has always been confusing to me," Kjellberg said. "There doesn't need to be a distinction between the two, because work is a part of life. When you love what you do, and you take time to make the most out of every experience, the result is a healthier, happier, more inspired person. And that translates into every facet of life."

Insights on the savvy "workventurer"

  • More informed: They're better at technology and more interested in being informed - they're more likely to search for product info online, use online banking and other time saving online techniques, and they're more likely to be self-described tech gurus.
  • Better at finding travel deals: 77% of "workventurers" use sites like Hotwire® to book their travel, 25 points higher than Americans overall!
  • With the Hotwire mobile app, 41 percent of transactions are "in-destination," meaning people are booking after they arrive, with 34 percent of our in-destination transactions occurring on the same day. Sounds perfect for the "workventurer"!

*The SpringStyles survey is an online, nationally representative survey fielded in Spring, 2016 to 6,490 U.S. Adults. The survey provides over 2,000 variables for analysis from attitudes, lifestyle values, purchasing behaviors, technology use, traditional and social media habits and information channels. The Margin of Error is +/- 1.3 percentage points.

About Hotwire
Hotwire.com inspires spontaneous travel through Hot Rate® deals. Launched in 2000, Hotwire, Inc. obtains deep discounts from its travel suppliers to help travelers book unsold airline seats, hotel rooms and rental cars. Hotwire.com is an award winning website and Hotwire, Inc. is an operating company within Expedia, Inc. For more information, visit http://www.hotwire.com.

©2016 Hotwire, Inc. All rights reserved. Hotwire, Hotwire.com and the Hotwire logo are either registered trademarks or trademarks of Hotwire, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners. CST # 2053390-40.

Anita Lavine, Porter Novelli for Hotwire
[email protected]

Carrie Peters, Hotwire
[email protected]

Logo - http://photos.prnewswire.com/prnh/20150708/234346LOGO


To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hotwire-proclaims-workventure-is-the-new-bleisure-300347339.html

SOURCE Hotwire.com

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoT has the potential to create a renaissance of manufacturing in the US and elsewhere. In his session at 18th Cloud Expo, Florent Solt, CTO and chief architect of Netvibes, discussed how the expected exponential increase in the amount of data that will be processed, transported, stored, and accessed means there will be a huge demand for smart technologies to deliver it. Florent Solt is the CTO and chief architect of Netvibes. Prior to joining Netvibes in 2007, he co-founded Rift Technologi...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Most of us already know that adopting new cloud applications can boost a business’s productivity by enabling organizations to be more agile and ready to change course in our fast-moving and connected digital world. But the rapid adoption of cloud apps and services also brings with it profound security threats, including visibility and control challenges that aren’t present in traditional on-premises environments. At the same time, the cloud – because of its interconnected, flexible and adaptable...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
SYS-CON Media announced today that @WebRTCSummit Blog, the largest WebRTC resource in the world, has been launched. @WebRTCSummit Blog offers top articles, news stories, and blog posts from the world's well-known experts and guarantees better exposure for its authors than any other publication. @WebRTCSummit Blog can be bookmarked ▸ Here @WebRTCSummit conference site can be bookmarked ▸ Here
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service. 

WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
In his keynote at 19th Cloud Expo, Sheng Liang, co-founder and CEO of Rancher Labs, will discuss the technological advances and new business opportunities created by the rapid adoption of containers. With the success of Amazon Web Services (AWS) and various open source technologies used to build private clouds, cloud computing has become an essential component of IT strategy. However, users continue to face challenges in implementing clouds, as older technologies evolve and newer ones like Docke...
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...