|By PR Newswire||
|October 19, 2016 12:00 PM EDT|
BOSTON, Oct. 19, 2016 /PRNewswire/ -- Strategy Analytics (SA) expands its Consumer Insights Practice with the addition of Dr. Jordan Louviere, inventor of MaxDiff, father of Discrete Choice Experiments, and internationally recognized expert in conjoint analysis.
With a focus on providing actionable research and insights to its clients in consumer-centric businesses, Strategy Analytics is pleased to announce the addition of Dr. Jordan Louviere to its Consumer Insights Practice. Dr. Louviere has a long list of significant contributions to the field of market research that have been extensively applied in the business world. His work on choice-based measurement method, including MaxDiff Scaling, has been widely adopted by research practitioners across disciplines around the world. He has consulted with many private and public sector organizations in technology, consumer packaged goods, transportation, banking and finance, among others. He has authored several books, sits on Board of Governors for the American Marketing Association (AMA) Parlin Award (he was a 2010 recipient of AMA's Charles Coolidge Parlin Award for Lifetime Achievements in Market Research), and is on the Advisory Board of the Journal of Marketing Research.
Harvey Cohen, President of Strategy Analytics, says "We are truly privileged to have the world-renowned research innovator, Dr. Louviere join our Consumer Insights senior leadership. It has been three years since we successfully launched SA's dedicated custom research practice and we are excited with our growing relationships with leading firms competing in the consumer space. Dr. Louviere's appointment is a testament to Strategy Analytics' commitment to be in the forefront of innovation in advanced analytics and to provide our clients who are seeking a better way to use research with value added analysis to address their most pressing and challenging business issues."
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
Consumer Insights Practice contacts:
Joy Lampe Ganvik, Vice President, +617 614 0753 email@example.com
Carlos Salazar-Velasquez, Ph.D. Vice President +617 614 0754 firstname.lastname@example.org
Arleen Macaraeg-Denque, Vice President +617 614 0755 email@example.com
Jordan Louviere, Ph.D., Chief Research Scientist +617 614 0726 firstname.lastname@example.org
Feb. 27, 2017 11:45 PM EST Reads: 882
Feb. 27, 2017 11:00 PM EST Reads: 9,158
Feb. 27, 2017 10:45 PM EST Reads: 795
Feb. 27, 2017 10:15 PM EST Reads: 688
Feb. 27, 2017 10:00 PM EST Reads: 1,297
Feb. 27, 2017 09:15 PM EST Reads: 4,173
Feb. 27, 2017 08:00 PM EST Reads: 7,966
Feb. 27, 2017 07:45 PM EST Reads: 1,631
Feb. 27, 2017 07:45 PM EST Reads: 7,383
Feb. 27, 2017 07:30 PM EST Reads: 2,264
Feb. 27, 2017 07:15 PM EST Reads: 1,993
Feb. 27, 2017 07:00 PM EST Reads: 2,606
Feb. 27, 2017 07:00 PM EST Reads: 2,217
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain.
Feb. 27, 2017 06:45 PM EST Reads: 2,266
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
Feb. 27, 2017 06:30 PM EST Reads: 2,147