Welcome!

News Feed Item

Sula Joins Marca Honduras

TEGUCIGALPA, HONDURAS--(Marketwired - October 19, 2016) - Sula, a division of Lacthosa, has joined Marca País to be part of the Honduran government strategy that seeks to promote international investments, national exports, tourism and overall Honduran pride at an international level.

Sula, which is renowned for being a 100% honduran brand with more than 56 years of operation, will begin to incorporate the Marca País logo in the packaging for it's orange juice and milk products. This logo is representative of the values, the culture and traditions of the Honduran people.

One of Sula's main tenets is to develop products that represent its country of origin both in the national and international market. For Hondurans abroad, Sula symbolizes nostalgia for their roots and their traditions; thus, it is why they identify themselves with Sula's products and, in particular, it's dairy products. In the interational market, Sula provides proof that quality products are developed in a small Central American country and they compete at a global level.

For more than five decades, Sula has been present in the dining tables providing health and nutrition for Honduran families. This largely due to the joint efforts of both the cattle ranchers and citrus growers of Honduras. Both sectors are the basis for Sula to produce, market and distribute their milk and juice products to every corner of the country.

Hilda Hernández, the Consultant Minister of Strategy and Communications for the Honduran government, commended the importance of Lacthosa's initiative as well as the over 70 other private companies that joined in the efforts to promote investment, exports, tourism, and many other activities at both a national and international by joining Marca País. In her statement, she said that, "Lacthosa has included the Marca Honduras logo in it's packaging with the objective to both promote national pride in their consumers as well to highlight the benefits that the country has in order to generate a better image and promote confidence in both investors and tourists."

We are Honduran Hands

Elena Kafie, Marketing and Sales Director for Lacthosa and daughter of the founder Schucry Kafie; expressed the following, "Sula represents national pride, it represents the field work of our Honduran people. We feel very proud to be part of Marca País. It is our desire that the world knows that Honduras has quality products that go from our fields to the dining tables of more than 8 million Hondurans as well as millions of others in more than five countries. As a company, we want to make our country proud at an international level."

Sula belongs to Lacthosa, a company that has operated in Honduras for more than half a century generating work for more than 3,000 Hondurans and their families.

Meanwhile, Miriam Rodríguez, a dairy producer member of La Patagonia -- A Center for Milk Collection in the southern region of Honduras -- was very satisfied with the campaign. "For years, my family has worked in this sector and little by little we have been growing. We thank Sula for investing in us and I invite all Hondurans to drink milk coming from 100% Honduran cows." Mrs. Miriam represents just one of more than 6,000 dairy producers benefited by Sula in both the livestock and citrus growing sectors.

About Lacthosa

Lacthosa is a leader across Central America in both production and distribution of dairy products, juices and refreshing beverages. It generates more than 3,000 direct jobs and over 50,000 indirect jobs; thus benefiting a large sector of the Honduran population. Know more at: www.lacthosa.com

Acerca de Marca Honduras

Marca País is a private-public partnership between the Honduran Government and the National Council for Investment (CNI). Its objective is to support President Juan Orlando Hernández's strategy to develop and grow Honduras via the promotion of tourism, investment, as well as the intangible values that promote the image of the nation as something to be proud of. For more information, visit: www.hondurasmarcapais.com

Image Available: http://www.marketwire.com/library/MwGo/2016/10/19/11G118613/Images/Honduras-0d8f7af534dd886d8b2ff9abe40ab283.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/10/19/11G118613/Images/sula-b84b136af559a9f381dcad351a8d3b1e.jpg
Image Available: http://www.marketwire.com/library/MwGo/2016/10/19/11G118613/Images/sula-se-une-a-marca-honduras-para-promover-las-bon-db29f72f8bf3a88e88bd0e03e0f79265.jpg

Embedded Video Available: https://youtu.be/BA0SZ71X4-s?list=PLRNVDJbGgPVc7NKuzSt2b_AJJp-bREORs

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
In his opening keynote at 20th Cloud Expo, Michael Maximilien, Research Scientist, Architect, and Engineer at IBM, will motivate why realizing the full potential of the cloud and social data requires artificial intelligence. By mixing Cloud Foundry and the rich set of Watson services, IBM's Bluemix is the best cloud operating system for enterprises today, providing rapid development and deployment of applications that can take advantage of the rich catalog of Watson services to help drive insigh...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Five years ago development was seen as a dead-end career, now it’s anything but – with an explosion in mobile and IoT initiatives increasing the demand for skilled engineers. But apart from having a ready supply of great coders, what constitutes true ‘DevOps Royalty’? It’ll be the ability to craft resilient architectures, supportability, security everywhere across the software lifecycle. In his keynote at @DevOpsSummit at 20th Cloud Expo, Jeffrey Scheaffer, GM and SVP, Continuous Delivery Busine...
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
SYS-CON Events announced today that WineSOFT will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Based in Seoul and Irvine, WineSOFT is an innovative software house focusing on internet infrastructure solutions. The venture started as a bootstrap start-up in 2010 by focusing on making the internet faster and more powerful. WineSOFT’s knowledge is based on the expertise of TCP/IP, VPN, SSL, peer-to-peer, mob...
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @CloudExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Carbonite will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Carbonite protects your entire IT footprint with the right level of protection for each workload, ensuring lower costs and dependable solutions with DoubleTake and Evault.
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
One of the biggest challenges with adopting a DevOps mentality is: new applications are easily adapted to cloud-native, microservice-based, or containerized architectures - they can be built for them - but old applications need complex refactoring. On the other hand, these new technologies can require relearning or adapting new, oftentimes more complex, methodologies and tools to be ready for production. In his general session at @DevOpsSummit at 20th Cloud Expo, Chris Brown, Solutions Marketi...
DevOps at Cloud Expo – being held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real r...
SYS-CON Events announced today that Cloud Academy will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud computing technologies. Ge...