|By PR Newswire||
|October 19, 2016 07:00 PM EDT|
MENLO PARK, Calif., Oct. 19, 2016 /PRNewswire/ -- Vision6, a leading integrated marketing solution for email and marketing automation, today announced its plans for expansion to the U.S. As the $1.6 billion marketing automation industry continues to accelerate at an unprecedented rate, Vision6 fills a market gap by offering customizable, enterprise-grade marketing solutions to mid-market companies and agencies at an affordable price.
Vision6 launched over a decade ago and has remained self-funded while growing steadily, attaining profitability at an early stage. The company's email marketing automation product is simple, yet flexible, designed for companies that want to get the most out of their email marketing efforts. Thousands of digital agencies including Clemenger BBDO Australia, as well as internal marketing teams at companies including Audi Sydney, BMW Brisbane, Royal Society for Prevention of Cruelty of Animals (RSPCA) and many government departments, rely on Vision6 to target their audiences with sophisticated, segmented emails triggered by customer actions.
"Email marketing has the highest ROI of any digital marketing channel, and high performing businesses are demanding a simple, yet affordable platform. This has led the U.S. market to become one of the most competitive for marketing solution providers, especially in recent years," said Mathew Myers, cofounder of Vision6. "Our team has been laser-focused on developing our email marketing automation technology for over a decade, much longer than other providers. We're proud to bring one of the most intuitive, user-centric solutions available to the U.S. market."
Coinciding with the announcement of plans for international expansion, Vision6 will host its 10thannual email marketing conference, one of the world's largest email marketing conferences. Lincoln Murphy, renowned SaaS expert and founder of Sixteen Ventures, will deliver the keynote presentation, "Engage! Creating Powerful Human Connections with Email."
"Email has been around for decades, and has become the common denominator for marketers," said Murphy. "All data is connected to an individual's email address, making it the most relevant marketing channel. The demand for email automation technology will only continue to rise. As marketers gain access to more data and information about their audience, customizing and segmenting email marketing efforts will lead to even greater ROI."
Agencies can resell and white label the Vision6 product to create a recurring revenue stream with email marketing automation. Vision6 also offers agencies a free account to promote their own business. Customers—including agencies and internal marketing teams—benefit from ongoing phone support and minimal implementation costs.
"Within a few hours, we were able to create an automation system from scratch. Vision6 instantly understood our needs and provided knowledge and ideas in a very polite and timely manner," said Mark Finkmann, Audi Sydney. "With Vision6's help we are now able to work more efficiently and our follow-up workflow is easier than ever."
Vision6 integrates with hundreds of applications, including Google Analytics, WordPress and Facebook, so marketing professionals can create automated campaigns tailored to their recipient's needs, especially as the industry moves towards cloud-based services. In coming months, Vision6 will continue focusing on the development of advanced automation features that make it even easier to customize communications throughout the marketing lifecycle.
"I've used every email marketing service from Silverpop to MailChimp in the last 15 years providing email services, and the one that consistently stands out as the best is Vision6," said Kevan Baker, general manager of media agency Atomic 212.
The Vision6 U.S. headquarters will open in Silicon Valley in late 2016. To learn more, visit vision6.com.
Vision6 is a leading integrated email marketing automation solution built for marketers and agencies. Thousands of companies worldwide rely on Vision6 to seamlessly enhance their customer communications and engage new leads. Vision6 integrates enterprise grade email automation, SMS, forms and social media in an easy to use interface. Founded in 2001 and headquartered in Australia, some of Vision6's customers include Audi Sydney, BMW Brisbane, Royal Society for Prevention of Cruelty of Animals (RSPCA) and many government departments. Vision6 also provides extensive support to the marketing community by providing free webinars, training, and other resources and events, including the monthly Email Marketing Metrics Report and the annual Email Marketing Summit. To learn more, visit vision6.com.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/vision6-announces-international-expansion-of-email-marketing-automation-software-300347471.html
Donna Yasay, President of HomeGrid Forum, today discussed with a panel of technology peers how certification programs are at the forefront of interoperability, and the answer for vendors looking to keep up with today's growing industry for smart home innovation. "To ensure multi-vendor interoperability, accredited industry certification programs should be used for every product to provide credibility and quality assurance for retail and carrier based customers looking to add ever increasing num...
Oct. 21, 2016 09:00 AM EDT
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 21, 2016 08:45 AM EDT Reads: 1,344
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Oct. 21, 2016 08:45 AM EDT Reads: 358
@ThingsExpo has been named the Top 5 Most Influential M2M Brand by Onalytica in the ‘Machine to Machine: Top 100 Influencers and Brands.' Onalytica analyzed the online debate on M2M by looking at over 85,000 tweets to provide the most influential individuals and brands that drive the discussion. According to Onalytica the "analysis showed a very engaged community with a lot of interactive tweets. The M2M discussion seems to be more fragmented and driven by some of the major brands present in the...
Oct. 21, 2016 08:45 AM EDT Reads: 11,075
Apache Hadoop is a key technology for gaining business insights from your Big Data, but the penetration into enterprises is shockingly low. In fact, Apache Hadoop and Big Data proponents recognize that this technology has not yet achieved its game-changing business potential. In his session at 19th Cloud Expo, John Mertic, director of program management for ODPi at The Linux Foundation, will explain why this is, how we can work together as an open data community to increase adoption, and the i...
Oct. 21, 2016 08:15 AM EDT Reads: 1,831
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
Oct. 21, 2016 08:00 AM EDT Reads: 5,560
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 21, 2016 07:45 AM EDT Reads: 3,721
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of So...
Oct. 21, 2016 07:45 AM EDT Reads: 2,050
SYS-CON Events announced today that StarNet Communications will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. StarNet Communications’ FastX is the industry first cloud-based remote X Windows emulator. Using standard Web browsers (FireFox, Chrome, Safari, etc.) users from around the world gain highly secure access to applications and data hosted on Linux-based servers in a central data center. ...
Oct. 21, 2016 07:30 AM EDT Reads: 2,008
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 21, 2016 07:15 AM EDT Reads: 864
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Oct. 21, 2016 07:15 AM EDT Reads: 1,271
SYS-CON Events announced today that eCube Systems, the leading provider of modern development tools and best practices for Continuous Integration on OpenVMS, will exhibit at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. eCube Systems offers a family of middleware products and development tools that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
Oct. 21, 2016 07:00 AM EDT Reads: 4,373
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Oct. 21, 2016 06:45 AM EDT Reads: 1,783
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
Oct. 21, 2016 06:15 AM EDT Reads: 465
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
Oct. 21, 2016 06:15 AM EDT Reads: 4,627