Welcome!

Related Topics: @BigDataExpo

@BigDataExpo: Blog Feed Post

Business Transformation Challenge | @CloudExpo #IoT #M2M #BigData #DigitalTransformation

This is relevant to a business – either your business is constantly moving forward or the business dies

Business Transformation Challenge: Constantly Move Forward, or Die

I’m a fan of Woody Allen movies, especially his earlier movies (can’t tell you how much I learned from the movie “Everything You Always Wanted to Know About Sex…” but that’s a topic for a different blog). In the Woody Allen classic “Annie Hall,” Woody Allen’s character (Alvy Singer) makes the following statement:

A relationship, I think, is like a shark, you know? It has to constantly move forward or it dies. And I think what we got on our hands is a dead shark.”

This is relevant to a business – either your business is constantly moving forward or the business dies. And this is especially true for organizations seeking to leverage Big Data and the Internet of Things to drive business transformation. If you are not constantly trying to move forward on transforming your business, then it’s pretty certain that what you’ve got on your hands is a dead business.

So how do you motivate organizations to become more effective at leveraging data and analytics drive their business transformation? What can be done to convince organizations to embrace the power of data and analytics to optimize key business processes, uncover new monetization opportunities and create a more compelling, more prescriptive customer engagement? What can one do to avoid that “what we got on our hands is a dead business” outcome?

Is Fear of Failure Greater than the Desire for Success?
Why are people afraid to move forward? Why do people cling to the past practices even as others have significant success with new practices? Why are people afraid to try something new, especially if it has been proven to work?

These discussions always perplex me. Maybe I just do a poor job of explaining how to proceed. Maybe it’s just on me. But then again, maybe there are deeper organizational and cultural concerns that I just am not able to address. Maybe key stakeholders in the organization are just afraid:

  • Afraid of what they might find?
  • Afraid of commitment?
  • Afraid of change?
  • Afraid as to where this might lead?
  • Afraid of being proven wrong?
  • Afraid of losing control?

Business transformation requires a cultural evolution, not a cultural revolution. We are not storming the castle with pitchforks. Instead are trying to help our clients to find just one business opportunity where the organization can become more effective at leveraging data and analytics to power that business opportunity; one business opportunity that can become more effective through the use of superior customer, product, operational and market insights.

Constantly Move Forward or Perish
All around us and in every – and I do mean every – industry, change is afoot. Again, if you are not constantly moving forward, then what we got on our hands is a dead business. With respect to big data, I see organizations of all sizes leveraging data and analytics to gain superior insights into their customers, products, operations, channels and markets. With those superior insights, organizations are transforming their business models in two ways:

  • Disrupting existing business models; that is, optimizing or better yet, re-tooling the organization’s entire value creation processes through superior customer, product and operational insights (see the blog “Don’t Think Better; Think Different”)
  • Disintermediating existing customer relationships; that is, leveraging superior insights into customers behaviors, propensities, habits, tendencies, inclinations, interests, passions, associations and affiliations to drive a more compelling, more prescriptive customer engagement (think how Mint.com is trying to disintermediate relationships that customers currently have with their banks, credit card companies and other financial services institutions).

We first saw this play out across a number of digital-centric industries (e.g., movies, music, advertising, electronics, retail, transportation, hospitality), but now this business transformation is now starting to play out in more physical product-centric industries like manufacturing, automotive, construction, farming, retail, healthcare and aviation due to the Internet of Things (see Figure 1).

Begin with an End in Mind
We have seen time and again that our business-first approach delivers material business differentiation and financial return on investment. We find that organizations need to address some very simple yet critical questions before they can effectively leverage data and analytics to launch their business transformation journey:

  • Do you know the targeted business initiative and the associated financial and business drivers?
  • Do you know the decisions the different business stakeholders need to make in support of the targeted business initiative?
  • Have you built the necessary organizational support with the key business stakeholders to embrace using the results of the analytics in the course of their business operations?
  • Have you identified and brainstormed the different data sources (internal and publicly available), and prioritized them based upon their support of the key business decisions and implementation feasibility?
  • Do you understand the data acquisition, prep, transformation and enrichment algorithms they should be applying to get the data ready for the data science work?
  • Do you understand what analytic models they should be targeting given the data and targeted decisions?
  • Have the Business and IT stakeholders gone through the physical process of reviewing the use cases (objectives, business value, risk factors) and then prioritizing (debating, arguing, justifying) the use cases based upon business value and implementation feasibility?

If you cannot check off these boxes, then your business transformation is in trouble. But this is the easy part, spend time with the Business and IT stakeholders to review, discuss and hopefully address each of the above points. And this is not just a fly-by meeting or two that just seeks to “check off” the box that says, “Yep, we talked to the Business.” Invest the time and the effort to really understand what the business is trying to accomplish and why that’s important to the business.

Business transformation is like climbing a ladder. To climb a ladder, you have to be willing to let go of the rung below you. If you don’t let go of the past and constantly seek to move your business forward, then you’re likely to end up with “what we got on our hands is a dead shark.” And you don’t want a dead shark on your hands.

The post Business Transformation Challenge: Constantly Move Forward, or Die appeared first on InFocus Blog | Dell EMC Services.

Read the original blog entry...

More Stories By William Schmarzo

Bill Schmarzo, author of “Big Data: Understanding How Data Powers Big Business”, is responsible for setting the strategy and defining the Big Data service line offerings and capabilities for the EMC Global Services organization. As part of Bill’s CTO charter, he is responsible for working with organizations to help them identify where and how to start their big data journeys. He’s written several white papers, avid blogger and is a frequent speaker on the use of Big Data and advanced analytics to power organization’s key business initiatives. He also teaches the “Big Data MBA” at the University of San Francisco School of Management.

Bill has nearly three decades of experience in data warehousing, BI and analytics. Bill authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements, and co-authored with Ralph Kimball a series of articles on analytic applications. Bill has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Bill was the Vice President of Advertiser Analytics at Yahoo and the Vice President of Analytic Applications at Business Objects.

Latest Stories
What sort of WebRTC based applications can we expect to see over the next year and beyond? One way to predict development trends is to see what sorts of applications startups are building. In his session at @ThingsExpo, Arin Sime, founder of WebRTC.ventures, will discuss the current and likely future trends in WebRTC application development based on real requests for custom applications from real customers, as well as other public sources of information,
China Unicom exhibit at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. China United Network Communications Group Co. Ltd ("China Unicom") was officially established in 2009 on the basis of the merger of former China Netcom and former China Unicom. China Unicom mainly operates a full range of telecommunications services including mobile broadband (GSM, WCDMA, LTE FDD, TD-LTE), fixed-line broadband, ICT, data communica...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and micro services. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your contain...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, represent...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningf...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
Building a cross-cloud operational model can be a daunting task. Per-cloud silos are not the answer, but neither is a fully generic abstraction plane that strips out capabilities unique to a particular provider. In his session at 20th Cloud Expo, Chris Wolf, VP & Chief Technology Officer, Global Field & Industry at VMware, will discuss how successful organizations approach cloud operations and management, with insights into where operations should be centralized and when it’s best to decentraliz...
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, explored HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...