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IoT’s Adolescence | @ThingsExpo @Xopher5 #BigData #AI #IoT #IIoT #M2M

If you’re developing IoT infrastructure or platforms, it’s time to get real, regarding building great partnerships

The IoT continued its toddler-like growth and stumbles in 2016. Here are five trends to look for in 2017 as the IoT enters its adolescence and how to benefit from them.

1. Ecosystems begin to determine winners and losers
Previously these were nice in-the-future concerns; now they will really count. Filling out a whole product value proposition through partnerships has repeatedly proven its importance across B2B and enterprise software sectors. In the IoT, they will be even more critical.

As an example, the Industrial Internet Consortium (IIC) is driving the definition of platforms and test beds and should show results in 2017. In the meantime, expect some IoT companies to fail when they can't gain traction.

If you're developing IoT infrastructure or platforms, it's time to get real, regarding building great partnerships, developer programs, tools, incentives and joint marketing programs. Without them, your platform may appear like an empty shopping mall.

If you're a device manufacturer or application developer, it's time to place your platform bets so you can focus your resources. If you're implementing IoT-based systems, you've been through this before. Welcome to the next round of the industry's favorite game, "choose your platform." Make sure you also evaluate vendors based on their financial health, business models and customer service - not just technology. Learn more in Monetizing IoT: Show me the Money in the section "Ecosystems as the driver of value."

2. Vendors get serious about experimenting with business models and monetization
This was a big theme at Gemalto's recent LicensingLive conference and was further driven home by solution partners like Aria Systems. Tech won't sell if it's not packaged so that buyers want to buy. Look for innovation in business models and pricing, including subscription models, pay per use, recurring revenue, subsidization or replacement of hardware device revenues with service revenues, monetizing customer data and even pay-per-API call models. If you're marketing whole solutions, be sure to avoid the "partial solution trap" as described in my article, The Internet of Things: Challenges and Opportunities.

3. Big Data gets "cloudier" (pun intended)
No doubt there will be a lot more data with billions of new connected devices. Not just text and numbers but also images, video and voice can all add significant monetization opportunities to different participants in the value chain. More devices mean more data, more potential uses and more cooks in the kitchen. This is a complex cluster of issues: do not expect a resolution of ownership, privacy or value in 2017.

Instead, approach this by building a clear vision of what you want and don't want with respect to data rights as you enter these discussions. And try to anticipate the genuine needs of your partners. Device manufacturers will likely have a going-in desire to own data produced by their devices; and apps developers, the data they handle; others may be okay with aggregated info. Buyers should make sure they understand what's happening with their potentially sensitive data. We have already started to see partnerships and deals stall out over intense discussion on data ownership and rights.

4. You'll need to prove your security, with privacy not far behind
2017 IoT systems are going to need to up their game. No one is going to stand for hacked doorlocks, video cameras or Mirai botnet/DDoS attacks via connected devices much longer. Similar events will come with very high price tags. So far, the IoT has dodged any major incidents with large losses suffered directly by end users.

We could see growth flatten if a major hack of thousands of end users occurs in 2017, especially if hardware devices are ruined or people get hurt. At that point, users will need to receive greater guarantees of security, privacy and integrity. This risk needs to be mitigated if the industry wants to avoid an "IoT winter."

Vendors will need to invest more in security development and testing before deployment and offer assurances, possibly including insurance. Installers and integrators will need to ensure ecosystem integrity, and buyers will look for these guarantees. Just one flaw could be very expensive: Gartner believes that by 2018 20 percent of smart buildings will suffer digital vandalism through their HVAC, thermostats and even smart toilets.

5. Voice-powered, AI virtual assistants drive a next round of platform wars
Voice will become increasingly important to control IoT systems and computing infrastructure. Google Assistant, Apple Siri, Amazon Alexa, Microsoft Cortana and Samsung's Viv Labs acquisition underscore the importance of these new AI-assisted voice interfaces. They'll be used across multiple devices like phones, PCs, tablets, cars, home appliances and other machinery. By 2020, Gartner believes smart agents will facilitate 40 percent of mobile interactions. This is the beginning of a new round of platform battles that you need to recognize, internalize and prepare for.

This article was originally published on SandHill.com. Republished with permission.

Click here for the original article.

In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu's platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).

Download Slide Deck: ▸ Here

Speaker Bio:
Chris Matthieu is the co-founder and CTO of Octoblu, a revolutionary real-time IoT platform recently acquired by Citrix. Octoblu connects things, systems, people and clouds to a global mesh network allowing users to automate and control design flows, processes and sensor data, and analyze/react to real-time events and messages as well as big data trends and anomalies.

Prior to co-founding Octoblu, Chris was the founder of Nodester, an open-source Node.JS PaaS which was acquired by AppFog and the founder of Teleku, a communications-as-a-service cloud platform which was acquired by Voxeo. Follow him on Twitter: @ChrisMatthieu

Internet of @ThingsExpo, taking place June 6-8, 2017 at Javits Center, New York City, is co-located with 20th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

@CloudExpo / @ThingsExpo 2017 New York 
(June 6-8, 2017, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2017 Silicon Valley
(October 31 - November 2, 2017, Santa Clara Convention Center, CA)

Download Show Prospectus ▸ Here

The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago.

All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2017 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be!

Sponsors of Internet of @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Editorial Coverage on ITweetup to over 75,000 plus followers, press releases sent on major wire services to over 500 industry analysts.

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) by email at events (at) sys-con.com, or by phone 201 802-3021.

The World's Largest "Cloud Digital Transformation" Event

@CloudExpo / @ThingsExpo 2017 New York 
(June 6-8, 2017, Javits Center, Manhattan)

@CloudExpo / @ThingsExpo 2017 Silicon Valley
(Oct. 31 - Nov. 2, 2017, Santa Clara Convention Center, CA)

Full Conference Registration Gold Pass and Exhibit Hall ▸ Here

Register For @CloudExpo ▸ Here via EventBrite

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Register For @DevOpsSummit ▸ Here via EventBrite

Sponsorship Opportunities

Sponsors of Cloud Expo @ThingsExpo will benefit from unmatched branding, profile building and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers
  • Showcase exhibition during our new extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that have been guaranteed a 35 minute technical session
  • Online targeted advertising in SYS-CON's i-Technology Publications
  • Capitalize on our Comprehensive Marketing efforts leading up to the show with print mailings, e-newsletters and extensive online media coverage
  • Unprecedented Marketing Coverage: Editorial Coverage on ITweetup to over 100,000 plus followers, press releases sent on major wire services to over 500 industry analysts

For more information on sponsorship, exhibit, and keynote opportunities, contact Carmen Gonzalez (@GonzalezCarmen) today by email at events (at) sys-con.com, or by phone 201 802-3021.

Secrets of Sponsors and Exhibitors ▸ Here
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All major researchers estimate there will be tens of billions devices - computers, smartphones, tablets, and sensors - connected to the Internet by 2020. This number will continue to grow at a rapid pace for the next several decades.

With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.

Track 1. FinTech
Track 2. Enterprise Cloud | Digital Transformation
Track 3. DevOps, Containers & Microservices 
Track 4. Big Data | Analytics
Track 5. Industrial IoT
Track 6. IoT Dev & Deploy | Mobility
Track 7. APIs | Cloud Security
Track 8. AI | ML | DL | Cognitive Computing

Delegates to Cloud Expo @ThingsExpo will be able to attend 8 simultaneous, information-packed education tracks.

There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content.

Join Cloud Expo @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA for three days of intense Enterprise Cloud and 'Digital Transformation' discussion and focus, including Big Data's indispensable role in IoT, Smart Grids and (IIoT) Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) Digital Transformation in Vertical Markets.

Financial Technology - or FinTech - Is Now Part of the @CloudExpo Program!

Accordingly, attendees at the upcoming 20th Cloud Expo @ThingsExpo June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA will find fresh new content in a new track called FinTech, which will incorporate machine learning, artificial intelligence, deep learning, and blockchain into one track.

Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

FinTech brings efficiency as well as the ability to deliver new services and a much improved customer experience throughout the global financial services industry. FinTech is a natural fit with cloud computing, as new services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

More than US$20 billion in venture capital is being invested in FinTech this year. @CloudExpo is pleased to bring you the latest FinTech developments as an integral part of our program, starting at the 20th International Cloud Expo June 6-8, 2017 in New York City and October 31 - November 2, 2017 in Silicon Valley.

@CloudExpo is accepting submissions for this new track, so please visit www.CloudComputingExpo.com for the latest information.

Speaking Opportunities

The upcoming 20th International @CloudExpo@ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA announces that its Call For Papers for speaking opportunities is open.

Submit your speaking proposal today! ▸ Here

Our Top 100 Sponsors and the Leading "Digital Transformation" Companies

(ISC)2, 24Notion (Bronze Sponsor), 910Telecom, Accelertite (Gold Sponsor), Addteq, Adobe (Bronze Sponsor), Aeroybyte, Alert Logic, Anexia, AppNeta, Avere Systems, BMC Software (Silver Sponsor), Bsquare Corporation (Silver Sponsor), BZ Media (Media Sponsor), Catchpoint Systems (Silver Sponsor), CDS Global Cloud, Cemware, Chetu Inc., China Unicom, Cloud Raxak, CloudBerry (Media Sponsor), Cloudbric, Coalfire Systems, CollabNet, Inc. (Silver Sponsor), Column Technologies, Commvault (Bronze Sponsor), Connect2.me, ContentMX (Bronze Sponsor), CrowdReviews (Media Sponsor) CyberTrend (Media Sponsor), DataCenterDynamics (Media Sponsor), Delaplex, DICE (Bronze Sponsor), EastBanc Technologies, eCube Systems, Embotics, Enzu Inc., Ericsson (Gold Sponsor), FalconStor, Formation Data Systems, Fusion, Hanu Software, HGST, Inc. (Bronze Sponsor), Hitrons Solutions, IBM BlueBox, IBM Bluemix, IBM Cloud (Platinum Sponsor), IBM Cloud Data Services/Cloudant (Platinum Sponsor), IBM DevOps (Platinum Sponsor), iDevices, Industrial Internet of Things Consortium (Association Sponsor), Impinger Technologies, Interface Masters, Intel (Keynote Sponsor), Interoute (Bronze Sponsor), IQP Corporation, Isomorphic Software, Japan IoT Consortium, Kintone Corporation (Bronze Sponsor), LeaseWeb USA, LinearHub, MangoApps, MathFreeOn, Men & Mice, MobiDev, New Relic, Inc. (Bronze Sponsor), New York Times, Niagara Networks, Numerex, NVIDIA Corporation (AI Session Sponsor), Object Management Group (Association Sponsor), On The Avenue Marketing, Oracle MySQL, Peak10, Inc., Penta Security, Plasma Corporation, Pulzze Systems, Pythian (Bronze Sponsor), Cosmos, RackN, ReadyTalk (Silver Sponsor), Roma Software, Roundee.io, Secure Channels Inc., SD Times (Media Sponsor), SoftLayer (Platinum Sponsor), SoftNet Solutions, Solinea Inc., SpeedyCloud, SSLGURU LLC, StarNet, Stratoscale, Streamliner, SuperAdmins, TechTarget (Media Sponsor), TelecomReseller (Media Sponsor), Tintri (Welcome Reception Sponsor), TMCnet (Media Sponsor), Transparent Cloud Computing Consortium, Veeam, Venafi, Violin Memory, VAI Software, Zerto

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Expo® (@CloudExpo), Big Data Expo® (@BigDataExpo), DevOps Summit (@DevOpsSummit), @ThingsExpo® (@ThingsExpo), Containers Expo (@ContainersExpo) and Microservices Expo (@MicroservicesE).

Cloud Expo®, Big Data Expo® and @ThingsExpo® are registered trademarks of Cloud Expo, Inc., a SYS-CON Events company.

More Stories By Chris Kocher

With over 30 years in Silicon Valley, Chris has extensive strategic and hands-on operating experience helping high-tech companies increase their revenues and company valuations. He works with companies to innovate with new business and product strategies in disruptive markets.

Chris is a founder and managing director of Grey Heron, a venture acceleration consulting company. He has worked with investors, CEOs and executive teams on accelerating growth and revenues at over 100 innovative companies ranging from startups to mature Global 500 companies such as Apple, Cisco, HP, Oracle and Visa.

Prior to Grey Heron, Chris was a VP/GM at Symantec with complete P&L responsibility for a business unit where he doubled revenues. Earlier in his career, he spent 10 years at HP in management roles at several divisions where he helped pioneer HP’s first laser printer, its initial personal computers and early independent software vendor (ISV) programs.

Much of his work has focused on helping companies with breakthrough technologies and platforms translate them into compelling value propositions to achieve rapid adoption in evolving markets including: IoT, SAAS, cloud, big data, analytics, on-line video, digital media, ecommerce and adtech.

Chris earned his MBA from Columbia University in marketing and international business and his undergraduate degree at Princeton.

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