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El Universal implementa tecnología de descubrimiento de contenido por primera vez, tras firmar contrato exclusivo con Taboola

Taboola, la principal plataforma de descubrimiento, anunció hoy un acuerdo estratégico con El Universal, la mayor publicación periódica de México, con más de 9 millones de visitantes únicos por mes según comScore. Según el acuerdo, El Universal integró la plataforma de alto impacto de recomendación de contenido con el objetivo de impulsar el crecimiento de la participación, la monetización y la audiencia tanto en dispositivos móviles como de escritorio.

Este acuerdo representa la primera vez que El Universal implementa recomendación de contenido como parte de su estrategia para generar ingresos y para aumentar el alcance al público. Utilizará la tecnología algorítmica predictiva para brindarles contenido personalizado y de alta calidad a los usuarios que consumen sus publicaciones en dispositivos móviles y de escritorio.

«La recomendación de contenido es un emprendimiento nuevo para nuestra publicación y para nuestros lectores. Taboola ha sido un socio estratégico increíble para nosotros, en esta exploración de una nueva fuente de ingresos —dijo Nazifh Luna, director de Estrategia e Innovación Digitales de El Universal—. Valoramos mucho el poder de la plataforma de recomendación de contenido de Taboola, que resulta fundamental tanto para que la editorial como los equipos de ventas logren retener a los lectores con nuestro contenido».

Taboola funciona como un motor de búsqueda en reversa; analiza cientos de señales en tiempo real —incluida la ubicación, el tipo de dispositivo, la fuente de referencia, las tendencias de las redes sociales y muchas más— para conectar a los usuarios con contenido que probablemente les interese consumir. En lugar de esperar que la gente sepa qué buscar, se les acerca información y contenido a los consumidores, a medida que navegan por internet y en el momento más oportuno para que les resulte de interés.

«Vivimos en una “economía de la atención”, donde plataformas cerradas y la internet se disputan el tiempo de los usuarios, y esta es una oportunidad real de devolverles a los consumidores la capacidad de descubrir cosas que podrían gustarles y que ni saben que existen —explicó Adam Singolda, fundador y director ejecutivo de Taboola—. México es un mercado clave en Latinoamérica y a nivel mundial, y para nosotros es un honor sumarnos al viaje de El Universal. Juntos, haremos aumentar los ingresos, la participación y la audiencia aprovechando el poder de la tecnología de la personalización».

La colaboración entre Taboola y El Universal, según la cual se esperan 10 millones de visitas en la página por mes, es prueba de la creciente adopción a nivel mundial de Taboola, y forma parte de una serie de contratos en los que Taboola ha participado últimamente; entre ellos acuerdos con Perform Media, Boston.com y con Media General.

Acerca de Taboola

Taboola es la plataforma de descubrimiento líder a nivel mundial, que proporciona más de 360 000 millones de recomendaciones de lectura y de video a más de mil millones de visitantes únicos por mes en algunos de los sitios de noticias más innovadores de internet, como USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune y The Weather Channel. Con sede principal en la ciudad de Nueva York, Taboola también tiene oficinas en Los Ángeles, Londres, Tel Aviv, Nueva Delhi, Bangkok, San Pablo, Pekín, Shanghái y en Tokio. Tanto editoriales como profesionales del márquetin y agencias de noticias aprovechan la tecnología de Taboola para retener a los usuarios en sus sitios, monetizar el tráfico y para distribuir el contenido, y así generar audiencias de alta calidad. Conozca más información en www.taboola.com y siga a @taboola en Twitter.

Acerca de EL UNIVERSAL

EL UNIVERSAL nace el 1 de octubre de 1916. El objetivo de su fundador, Félix Fulgencio Palavicini, fue dar la palabra a los postulados emanados de la Revolución Mexicana y, más tarde, de la Constitución. En enero de 1921, EL UNIVERSAL adopta el lema «El gran diario de México».

Tras ajustes internos, el 23 de octubre de 1969, el Sr. Juan Francisco Ealy Ortiz asume la presidencia y la dirección general de LOS UNIVERSALES. Inicia, entonces, una etapa de constante crecimiento y de superación periodística y tecnológica; un proceso de renovación que coloca a EL UNIVERSAL a la cabeza del periodismo mexicano.

En la actualidad, EL UNIVERSAL cuenta con más de 20 publicaciones y sitios web, y es el principal medio de noticias de México, con más de 9,5 millones de usuarios únicos en diversas plataformas, según comScore.

El texto original en el idioma fuente de este comunicado es la versión oficial autorizada. Las traducciones solo se suministran como adaptación y deben cotejarse con el texto en el idioma fuente, que es la única versión del texto que tendrá un efecto legal.

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