|By Business Wire||
|November 30, 2016 08:02 AM EST|
Redfin (www.redfin.com), the next-generation real estate brokerage, today launched the Redfin Comparative Market Analysis (CMA) tool for Redfin’s agents to give our home-selling clients the most accurate home pricing recommendations based on recent local sales and homebuyer demand.
This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161130005292/en/
Home for sale in Washington, D.C. (Photo: Business Wire)
“Pricing a home correctly is the most important factor in a successful home sale, and the number one thing on a seller’s mind is — how much?” said Karen Krupsaw, vice president of real estate operations. “The Redfin CMA gives home sellers confidence in our recommendation because it combines the power of data with the expertise of the agent, and presents it all in a transparent, easy-to-understand format.”
The Redfin CMA tool is built upon the algorithm that powers Redfin Estimate, the brokerage’s automated home valuation tool that uses the most up-to-date data available on home listings and sales from the Multiple Listing Service. In addition to showing photos and detailed information about comparable homes and the local market, the Redfin CMA shows the seller the number of homebuyers currently searching for a home like theirs in their neighborhood. This is data that only Redfin can provide because, with the most visited brokerage website, Redfin is the only brokerage tracking buyers’ online search, tour and offer activity at scale.
“When I sit with potential sellers in their living room and say, ‘There are 245 buyers looking for a home like yours.’ They are wowed,” said Roddy de la Garza, a Redfin agent in Los Angeles. “The Redfin CMA tool supports my price recommendation with the best data available so I can show sellers how I will get them top dollar for their home.”
More than half of homebuyers and sellers want their agent to use the latest technology, according to a Redfin-commissioned survey of more than 2,000 people who had bought or sold a home in the past year.
Redfin home-selling customers also have access the Redfin Home Dashboard, a comprehensive online resource that guides sellers through every step of their sale. The Home Dashboard gives sellers real-time data on how many people are viewing their property online, what their Redfin agent is currently doing to market their home and what the next steps are in the selling process, including reminders about important tasks to complete.
Redfin listings get prominent placement on Redfin.com and a targeted digital marketing program, resulting in three times as many views on Redfin.com compared to other similar listings. In 2015, homes listed with Redfin sold for an average of $4,300 more and were 15 percent more likely to sell within 90 days than similar homes listed by other brokerages.
Redfin Technology Boosts Agent Efficiency
The Redfin CMA tool helps agents work smarter, allowing them to prepare professional, customized CMAs even from a mobile device when they are on the go. An agent working with a buyer can quickly prepare a comprehensive CMA immediately following a home tour to help inform a homebuyer’s offer strategy. The tool helps agents by auto-suggesting comparable homes (“comparables”) using the Redfin Estimate algorithm. Agents can use suggested comparables and input their own comparables for a customized analysis. As agents use the tool and select comparables, the tool will integrate that feedback and continue to get smarter and refine its suggestions.
“Like all of the technology Redfin offers, this tool was built as a collaboration between Redfin engineers and agents,” said de la Garza. “No one is more in tune to what the customer needs than the person sitting in the customer’s living room, talking to them about their hopes and fears for their home sale. This tool was built to help agents demonstrate our expertise, work smarter, win more business and deliver better results for clients.”
The Redfin CMA is the latest addition to the Redfin Agent Tools platform, a fully-integrated suite of technologies built by Redfin engineers exclusively for Redfin agents. Redfin Agent Tools integrates client relationship management, home tour scheduling, market analysis, offer writing and transaction management functions for Redfin agents.
For more information about the tool and the development process involving Redfin real estate agents and engineers, click here: https://www.redfin.com/blog/2016/11/building-the-redfin-cma-tool-an-inside-look-at-real-estate-agent-and-engineer-collaboration-at-redfin.html.
Connect with Redfin
About Redfin Corporation
Redfin (www.redfin.com) is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer’s favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the highly accurate automated home-value estimate. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $31 billion in home sales and saved customers more than $335 million in fees through 2015.
To be added to Redfin’s press release distribution list, subscribe here.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
Mar. 25, 2017 11:15 AM EDT Reads: 1,401
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
Mar. 25, 2017 11:15 AM EDT Reads: 668
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buyers...
Mar. 25, 2017 11:00 AM EDT Reads: 3,426
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Mar. 25, 2017 10:45 AM EDT Reads: 1,980
@DevOpsSummit has been named the ‘Top DevOps Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @DevOpsSummit ranked as the number one ‘DevOps Influencer' followed by @CloudExpo at third, and @MicroservicesE at 24th.
Mar. 25, 2017 10:30 AM EDT Reads: 10,160
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
Mar. 25, 2017 10:15 AM EDT Reads: 2,816
SYS-CON Events announced today that Infranics will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Since 2000, Infranics has developed SysMaster Suite, which is required for the stable and efficient management of ICT infrastructure. The ICT management solution developed and provided by Infranics continues to add intelligence to the ICT infrastructure through the IMC (Infra Management Cycle) based on mathemat...
Mar. 25, 2017 10:00 AM EDT Reads: 2,818
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You'll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new in...
Mar. 25, 2017 09:15 AM EDT Reads: 2,356
SYS-CON Events announced today that SD Times | BZ Media has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. BZ Media LLC is a high-tech media company that produces technical conferences and expositions, and publishes a magazine, newsletters and websites in the software development, SharePoint, mobile development and commercial UAV markets.
Mar. 25, 2017 09:15 AM EDT Reads: 4,116
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 20th International Cloud Expo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Mar. 25, 2017 08:30 AM EDT Reads: 1,940
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 25, 2017 08:00 AM EDT Reads: 1,737
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
Mar. 25, 2017 08:00 AM EDT Reads: 13,919
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Mar. 25, 2017 08:00 AM EDT Reads: 1,168
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Mar. 25, 2017 08:00 AM EDT Reads: 4,002
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Mar. 25, 2017 07:45 AM EDT Reads: 2,574