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Apple Turns (RED) with More Ways than Ever to Join the Fight Against AIDS
|By Business Wire
|November 30, 2016 08:04 AM EST
In honor of World AIDS Day, Apple® is offering more ways than ever for
customers to join (RED) in its mission to create an AIDS-free
generation. Apple is the world’s largest corporate contributor to the
Global Fund, and this year marks its 10th anniversary supporting (RED)
in the fight to end AIDS.
(RED)’s critical work addresses the disparity in access to life-saving
medication in sub-Saharan Africa, which has the highest prevalence of
AIDS on the planet. The money raised by (RED) funds programs that offer
counseling, testing, prevention and, most crucially, the life-saving ARV
medication that prevents the transmission of HIV from mothers to their
“The gift of life is the most important gift that anyone can give,” said
Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of (RED), an
AIDS-free generation is within our reach. We want to leave the world
better than we found it, and that’s why our longtime partnership with
(RED) remains so important to us.”
This year, Apple customers can support the fight while playing the games
they love, shopping for loved ones ahead of the holiday season or
listening to an exclusive (RED) holiday album from The Killers.
For the next week, a range of the most popular games across the App
Store® — spanning from racing and sports titles to strategy, puzzle and
action games — are offering limited-edition, custom (RED) content,
exclusively available on the App Store. All proceeds from the associated
in-app purchases go to the Global Fund.
The 20 participating games include Angry Birds 2, Angry Birds POP!, Best
Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash
of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille:
Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions,
PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt,
War Dragons and YAHTZEE With Buddies.
In addition to the current (PRODUCT)RED
lineup, which is available for customers to purchase year-round, Apple
is also adding four new (RED) products including an iPhone® 7 Smart
Battery Case, iPhone SE Case, Beats Solo 3 Wireless On-Ear Headphones
and the Pill+ Portable Speaker, which are all available today.
Over 400 Apple Stores on five continents will turn their logos red or
feature (RED) window decals to raise visibility for World AIDS Day in
Apple's most widespread implementation of support for (RED) at its
stores. Apple Store employees will share all the ways our customers can
join us in supporting (RED) and the fight against AIDS.
Starting tomorrow through December 6, Apple is donating $1 to (RED)’s
mission for every purchase made with Apple Pay® at an Apple Store®, on
Apple.com or through the Apple Store app, up to $1 million. Bank of
America will also make a donation for every Apple Pay transaction using
its cards, also up to $1 million.
Customers around the world can also easily donate directly to (RED)
through iTunes®. In the US, iTunes Movies is offering a free download of The
Lazarus Effect, the documentary about the mission of (RED).
The Killers’ holiday album, Don’t Waste Your Wishes, is
exclusively available on iTunes featuring all 10 of their holiday
singles, as well as a new track, “I’ll Be Home for Christmas,” with 100
percent of the proceeds in the US going to the Global Fund.
Over the past 10 years, 70 million lives have been impacted by
(RED)-supported Global Fund grants. At the start of Apple’s partnership
with (RED), 1,200 babies were born with HIV every day, and today, UNAIDS
predicts that number could be near zero by the year 2020, with the end
of AIDS by 2030.
With the life-saving medication costing as little as 30 cents a day,
every person can make a difference. Through these efforts we’ll get that
much closer to helping (RED) create an AIDS-free generation.
Apple revolutionized personal technology with the introduction of the
Macintosh in 1984. Today, Apple leads the world in innovation with
iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software
platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences
across all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more
than 100,000 employees are dedicated to making the best products on
earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple’s PR website (www.apple.com/newsroom),
or call Apple’s Media Helpline at (408) 974-2042.
© 2016 Apple Inc. All rights reserved. Apple, the Apple logo, App Store,
iPhone, Apple Pay, Apple Store and iTunes are trademarks of Apple. Other
company and product names may be trademarks of their respective owners.
View source version on businesswire.com: http://www.businesswire.com/news/home/20161130005515/en/
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