Welcome!

News Feed Item

Land, Sea, Air: Uber aims to elevate rider experiences at Miami Art Week with exclusive activations, including first-ever UberSEAPLANE, presented by EFFEN(R) Vodka

MIAMI, FL -- (Marketwired) -- 11/30/16 -- Miami Art Week brings artistic masterpieces and their admirers from around the world, but also adds to the congestion on Miami's already crowded roadways. This year, Uber, in partnership with Super Premium EFFEN® Vodka, will be there to enhance trips -- whether on land, sea or air -- and to encourage riders to Drink Smart®.

On land, riders will have the opportunity to request a complimentary "EFFEN Upgrade" in their Uber app. Limited Edition LUX SUVs, wrapped in custom art by artist Kwue Molly, will transport riders to and from events within the Request Zones, including South Beach, Downtown and Wynwood. Once inside the Limited Edition LUX SUVs, riders will gain access to a custom photo booth where they can snap and share photos with others. The EFFEN Upgrade will be available Thursday through Saturday between 4 p.m. and midnight. Additionally, while supplies last, EFFEN Vodka is offering Uber riders up to $5 off any ride that either begins or ends in the Request Zones to ensure Miami Art Week revelers can get home safely. Simply enter the promo code EFFENRIDE in the Uber App Thursday through Saturday between 10 p.m. and 2 a.m.

By popular demand, UberBOAT returns to Miami Art Week as the ultimate travel option between Miami Beach and the Art Districts, allowing riders to jet across Biscayne Bay in both directions on their own luxury yachts, all at the tap of a button in the Uber app. UberBOAT is complimentary for up to 6 riders per request. UberBOAT will be available Thursday through Saturday of Miami Art Week between 2 p.m. and 10 p.m. and will run between the marinas on Purdy Avenue and 17th Street (Miami Beach) and the Sea Isle Marina (located off of Bayshore Avenue and NE 16th Street, City of Miami).

This year, Uber is extending its offerings to the air with UberSEAPLANE. This first-ever experience, available by request from Mainland Request Zone, includes a complimentary LUX SUV ride, a trip on a designated luxury yacht, and an aerial tour of the best Miami Art Week has to offer, including Miami Beach, Downtown and Wynwood. By including all three Uber and EFFEN Vodka Miami Art Week experiences into one, UberSEAPLANE is the pinnacle of exclusive transportation in Miami. UberSEAPLANE will be available between 10 a.m. and 2 p.m. Thursday through Saturday of Miami Art Week.

The Uber Land, Sea, Air experience, presented by EFFEN Vodka, and $5 promo code are for riders 21 years of age and older. For more information, please visit https://www.uber.com/info/landseaair/.

The EFFEN Vodka portfolio is bold and distinctive, while embodying the smooth, clean, crisp taste that vodka lovers have come to expect from the brand. Cocktails featuring the entire EFFEN portfolio, including new releases EFFEN® Blood Orange, EFFEN® Green Apple and EFFEN® Raspberry, can be found at select Miami Art Week events and beyond.

About Uber
Uber is evolving the way Florida moves. By seamlessly connecting riders to drivers through our apps, we make communities more accessible, opening up more possibilities for riders and more business for drivers.

About EFFEN® Vodka
EFFEN® Vodka is a Super Premium Vodka whose name means smooth, even and balanced in Dutch. It is made from 100% premium wheat, which results in a silky, smooth liquid. The stylish and functional rubber sleeve is carefully affixed to each bottle, further demonstrating EFFEN's commitment to providing a Super Premium Vodka with a modern design. The EFFEN line includes EFFEN® Vodka, EFFEN® Cucumber Vodka, EFFEN® Black Cherry Vodka, EFFEN® Blood Orange Vodka, EFFEN® Green Apple Vodka, and EFFEN® Raspberry Vodka. EFFEN is sold nationwide and is available in 50ml, 375ml, 750ml, 1L, and 1.75L bottles. For more information on EFFEN Vodka, please visit http://www.effenvodka.com.

About Beam Suntory Inc.
As the world's third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher's, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

DRINK SMART®

EFFEN® Vodka, 100% neutral spirits distilled from wheat grain, 40% alc./vol. (80 proof) and Flavored Vodkas, distilled from grain, 37.5% alc./vol. (75 proof) © 2016 EFFEN Import Company, Deerfield, IL
All trademarks are the property of their respective owners.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=3085947

Contact:
Javi Correoso
305.495.1101
Email Contact

Rebecca Winship
202.292.4562
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
"WineSOFT is a software company making proxy server software, which is widely used in the telecommunication industry or the content delivery networks or e-commerce," explained Jonathan Ahn, COO of WineSOFT, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...