Welcome!

News Feed Item

Hootsuite Survey Highlights Importance of Social Media Across the Customer Journey

New Research Shows Millions of US and UK Adults Want the Organizations They Engage With to Have a Strong Social Media Presence

VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 11/30/16 -- Editor's Note: There are four images associated with this release.

Hootsuite, the most widely used platform for managing social media, commissioned an online study by Harris Poll that found half of Americans (48 percent) have interacted with companies or organizations on at least one of their social media networks.

"This research underscores the pervasiveness of social media and the massive opportunities available for organizations that use social to engage with their customers," said Penny Wilson, chief marketing officer at Hootsuite. "Today social plays a key role in determining and influencing customers' attitudes, motivations and behaviors. Now, more than ever, there's an opportunity to tap into social and connect with customers when, where and how they want, helping to maximize sales."

Key Findings

The recent survey indicates that companies and organizations who do not invest in social media may risk losing touch with customers and being outpaced by competitors.

Four out of every five Americans have a social media account.


--  Half of Americans (48 percent) have interacted with companies or
    institutions on at least one social media network.
--  41 percent of Americans say it's important that the organizations they
    engage with have a strong social media presence.
--  Of those Americans who have a social media account:
    --  28 percent would rather engage with an organization on social media
        rather than visiting a physical location.
    --  59 percent agree that customer service via social media has made it
        easier to get questions and concerns resolved.

In the U.K., roughly 3 of every 4 adults have a social media account.


--  40 percent of U.K. adults say it's very/somewhat important that
    organizations they purchase from have a strong social media presence.
--  Of those U.K. adults who have a social media account:
    --  About 1 in 3 (34 percent) would rather engage with an organization
        on social media rather than visiting a physical location.
    --  56 percent agree that customer service via social media has made it
        easier to get questions and concerns resolved.

Based on the research, it is clear that understanding the role of social media in determining and influencing consumers' attitudes, motivations and behaviors is more important than ever.

"Marketers should align communication strategies to target customers at the right time, in the right place and with the right message," said Wilson.

Resources from Hootsuite


--  125+ Essential Social Media Stats: https://blog.hootsuite.com/social-
    media-statistics-for-social-media-managers/
--  8 Social Media Tips for the Retail Industry:
    https://hootsuite.com/resources/white-paper/8-social-media-tips-for-the-
    retail-industry
--  Slideshare: https://www.slideshare.net/secret/4pHspLWvJduWQ9

Methodology

This survey was conducted online by Harris Poll on behalf of Hootsuite from May 25-29, 2016 among 2,048 adults ages 18 and older in the US and among 1,029 in the UK. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables.

About Hootsuite

Hootsuite is the most widely used platform for managing social media, loved by over 15 million people around the globe and trusted by more than 800 of the Fortune 1000. With Hootsuite, brands harness the power of social. Our platform brings together your social networks and integrates with hundreds of business applications. It's the place to build customer relationships, listen to the needs of the market and grow your revenue. To learn more, visit www.hootsuite.com.

To view the images associated with this release, please visit the following links:

http://www.marketwire.com/library/20161129-1078300a_800.jpg

http://www.marketwire.com/library/20161129-1078300b_800.jpg

http://www.marketwire.com/library/20161129-1078300c_800.jpg

http://www.marketwire.com/library/20161129-1078300d_800.jpg

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
"Coalfire is a cyber-risk, security and compliance assessment and advisory services firm. We do a lot of work with the cloud service provider community," explained Ryan McGowan, Vice President, Sales (West) at Coalfire Systems, Inc., in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Effectively SMBs and government programs must address compounded regulatory compliance requirements. The most recent are Controlled Unclassified Information and the EU's GDPR have Board Level implications. Managing sensitive data protection will likely result in acquisition criteria, demonstration requests and new requirements. Developers, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by incorporating changes. In...
CloudJumper, a Workspace as a Service (WaaS) platform innovator for agile business IT, has been recognized with the Customer Value Leadership Award for its nWorkSpace platform by Frost & Sullivan. The company was also featured in a new report(1) by the industry research firm titled, “Desktop-as-a-Service Buyer’s Guide, 2016,” which provides a comprehensive comparison of DaaS providers, including CloudJumper, Amazon, VMware, and Microsoft.
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
"Dice has been around for the last 20 years. We have been helping tech professionals find new jobs and career opportunities," explained Manish Dixit, VP of Product and Engineering at Dice, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are a modern development application platform and we have a suite of products that allow you to application release automation, we do version control, and we do application life cycle management," explained Flint Brenton, CEO of CollabNet, in this SYS-CON.tv interview at DevOps at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Application transformation and DevOps practices are two sides of the same coin. Enterprises that want to capture value faster, need to deliver value faster – time value of money principle. To do that enterprises need to build cloud-native apps as microservices by empowering teams to build, ship, and run in production. In his session at @DevOpsSummit at 19th Cloud Expo, Neil Gehani, senior product manager at HPE, discussed what every business should plan for how to structure their teams to delive...