|By Business Wire||
|November 30, 2016 09:00 AM EST|
Perfect Corp. announces expansion of its original content offerings for YouCam Makeup with a new suite of styles created by Latin celebrity makeup artist, Roberto Ramos. To kick-off the collaboration, Roberto curated a series of four distinctive makeup looks inspired by the hottest beauty trends which users can experience in real-time through the augmented reality technology of the popular app. The series of looks focus on classic makeup trends seen this fall, on the red carpet and this holiday season.
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YouCam Partners with Latin Celebrity Makeup Artist Roberto Ramos for Launch of Custom Makeup Filters to Reach the Latina Consumer (Photo: Business Wire)
Born in Venezuela and currently residing in Miami, Florida, Roberto is known as a well-respected makeup artist in the industry, and has worked closely with top Hispanic television stars Chiquinquirá Delgado, Erika de la Vega, and Galilea Montijo amongst many others. His red carpet designs have been featured on all the major Latin award shows including the Latin Grammys, Latin Billboards, and Premios Lo Nuestro. Roberto is an influential figure in Latin America, where he frequently visits to host beauty workshops to help fans perfect their style.
“Thanks to this collaboration with YouCam Makeup, my looks will reach millions of women, which I hope will inspire them to channel their inner goddess,” says Roberto., conveying a message that aligns seamlessly with the YouCam mission, “We hope that through this collaboration and the exciting new offerings added to our virtual makeup experience, millions of makeup fans all over the world will gain confidence in themselves and spotlight their true beauty,” said Alice H. Chang, CEO of Perfect Corp.
Roberto’s first look, “Belleza Para Otoño”, is an elegant everyday beauty look featuring contoured cheekbones, smoky eyes, and an orange-nude lip which users can try on directly from their mobile device, anywhere in the world. The second look in the series, “Alfombra Roja”, was inspired by the glamorous red carpet looks as seen at this year’s Latin GRAMMYs on Thursday, November 17th. Users get one step closer to the action, with a virtual glam squad to recreate this smoldering bronze shadow look in seconds through YouCam Makeup. Each look in the series is accompanied by a step-by-step “how to” to help users bring their virtual selfie to real life. Additionally, users will also have the ability to shop the look and purchase all of Roberto’s product recommendations directly from the app.
Together with Roberto, Perfect Corp. hopes to offer users a diverse beauty experience that combines expert insights from the industry with unprecedented augmented reality technology, all in the palm of your hand.
About Perfect Corp.
With over 350 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
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