News Feed Item

Apsalar Launches Apsalar Mobile Marketing Cloud

Mobile marketing suite uniting attribution, analytics, user data management, audience creation, and audience distribution capabilities empowers CMOs to action user insights and audiences to grow ROI.

SAN FRANCISCO, Nov. 30, 2016 /PRNewswire/ -- Apsalar, the industry-leading mobile insights and audiences company, today announced the launch of the Apsalar Mobile Marketing Cloud. This fully integrated app attribution, measurement, user data and audiences platform helps CMOs drive extraordinary ROI through more targeted customer acquisition and remarketing.

Apsalar Mobile Marketing Cloud Logo

Apsalar Mobile Marketing Cloud is a four-component suite that brings the benefits of data-driven marketing to the burgeoning mobile app sector. Its capabilities include:

  • Attribution Measurement: Premium attribution that measures the marketing effectiveness for partners, campaigns and creatives, and tracks all user actions in rich, first-party profiles.
  • Business and User Analytics: Category-leading analytics tools designed to enable both long-term business analysis and insights into the behaviors of high-value users.
  • User Data & Audience Management: Precision segmentation tools to create highly-targeted audiences of users for tailored marketing efforts and to analyze performance against key KPIs.
  • Audience Distribution: Synchronization engine to securely share audiences with mobile marketing partners for targeted efforts while protecting client businesses from costly data leakage.

Insight + Action

"CMOs understand that insight without action is pointless," said Michael Oiknine, cofounder and CEO of Apsalar. "The Apsalar Mobile Marketing Cloud connects the dots between attribution/analytics and data-driven marketing through audience segmentation, management and distribution. It delivers insight AND action, so mobile marketers can achieve their business goals."

Powering Extraordinary Growth Through Remarketing

One of the most common uses of the Apsalar Mobile Marketing Cloud is in delivering audiences for remarketing campaigns. Remarketing is a media strategy in which existing app users receive tailored messages designed to encourage deeper engagement and incremental purchases. Remarketing use cases include new user activation, engaging cart abandoners, driving reinstalls from users that have uninstalled apps and upsell/cross-sell.  Early results show that remarketing delivers up to six times as much ROI as targeting new app prospects.

Remarketing is the fastest growing segment of mobile app marketing. Across the Apsalar footprint, remarketing activity increased more than 1,500% during the past 18 months. Gaming, retail, travel and on-demand services are the most active app categories for remarketing, but interest is widespread and growing. A recent industry survey showed that 58% of app marketers have implemented remarketing programs, and 86% expect to leverage the tactic in the next 12 months.

"For years, web-centric businesses have reaped tremendous benefits from remarketing," continued Oiknine. "The new Apsalar Mobile Marketing Suite makes remarketing easily accessible to mobile app marketers, while helping them protect their first party data from potential leakage."

"We're encouraged by early results from customized marketing using audiences from the Apsalar Mobile Marketing Cloud," said Deniz Gezgin, Director of Digital Marketing at Topps. "Remarketing to app user segments offers us unique opportunities for improved engagement and customer relationships. We can deliver richer, more personal experiences that drive transactions and revenue."

New Revenue Streams for Media Partners

Remarketing represents an important new revenue stream for media companies that serve the app industry. As brands place greater focus on cultivating quality customer relationships, more and more media companies are finding that audience distribution integrations with Apsalar enable them to address these emerging business opportunities.

Apsalar can share audiences with any media provider, but its clients are more than 7-times as likely to field retargeting campaigns with media companies that have audience distribution integrations with the company. Such audience distribution integrations are distinct from Apsalar measurement integrations in that they enable seamless audience sharing with just a few clicks. Media companies integrated in this manner capture more than 80% of the remarketing investments across all Apsalar clients.

About Apsalar

Apsalar is the leading mobile insights and audiences company that helps leading brands and CMOs drive maximum return from all their marketing investments. The Apsalar Mobile Marketing Cloud is an integrated suite combining attribution, analytics, user data segmentation and distribution capabilities in a single, secure platform that increases user engagement and monetization through more effective, data-driven acquisition and remarketing. For more information, visit https://apsalar.com.

Logo - http://photos.prnewswire.com/prnh/20161129/443782LOGO



To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/apsalar-launches-apsalar-mobile-marketing-cloud-300370599.html

SOURCE Apsalar

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Imagine having the ability to leverage all of your current technology and to be able to compose it into one resource pool. Now imagine, as your business grows, not having to deploy a complete new appliance to scale your infrastructure. Also imagine a true multi-cloud capability that allows live migration without any modification between cloud environments regardless of whether that cloud is your private cloud or your public AWS, Azure or Google instance. Now think of a world that is not locked i...
SYS-CON Events announced today that Auditwerx will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Auditwerx specializes in SOC 1, SOC 2, and SOC 3 attestation services throughout the U.S. and Canada. As a division of Carr, Riggs & Ingram (CRI), one of the top 20 largest CPA firms nationally, you can expect the resources, skills, and experience of a much larger firm combined with the accessibility and atten...
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
MongoDB Atlas leverages VPC peering for AWS, a service that allows multiple VPC networks to interact. This includes VPCs that belong to other AWS account holders. By performing cross account VPC peering, users ensure networks that host and communicate their data are secure. In his session at 20th Cloud Expo, Jay Gordon, a Developer Advocate at MongoDB, will explain how to properly architect your VPC using existing AWS tools and then peer with your MongoDB Atlas cluster. He'll discuss the secur...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
SYS-CON Events announced today that Linux Academy, the foremost online Linux and cloud training platform and community, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Linux Academy was founded on the belief that providing high-quality, in-depth training should be available at an affordable price. Industry leaders in quality training, provided services, and student certification passes, its goal is to c...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, will present a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to m...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...