Welcome!

News Feed Item

Branch Launches Deep Linked Feeds for Dynamic Ads to Enhance the Performance of Remarketing on Mobile

Advertisers can now easily integrate Branch deep links into their product feeds for dynamic ad campaigns that take consumers to content in native apps, delivering a better experience for mobile audiences while driving improved business outcomes.

PALO ALTO, Calif., Nov. 30, 2016 /PRNewswire/ -- Branch (https://branch.io), the linking infrastructure for the world's best apps, announced today the launch of Deep Linked Feeds for Dynamic Ads to help advertisers improve the performance and experience of their mobile remarketing campaigns. The new product allows advertisers to create mobile-optimized links for product feeds at scale that take consumers to ad content in the app with full attribution visibility; ultimately allowing advertisers to maximize return and engagement.

Branch Metrics logo (PRNewsFoto/Branch)

As the latest addition to Branch's premium solutions, Deep Linked Feeds makes it easy for advertisers to create and manage deep links for every item in their product feed. These links can then be used for dynamic remarketing campaigns that take users straight to content in a native app or fall back to the mobile website if the app isn't installed.

With 3x higher conversion rate and 2x higher retention rate than the mobile web, native apps represent a huge opportunity for today's digital advertisers. Deep linking allows advertisers to engage their target audience in the app to maximize revenue opportunities while providing a consistent mobile user experience - a key capability that wasn't easily available before. Launch partners Boxed and SeatGeek have all seen a significantly higher return from ad spend, driven by in-app conversions, after using Branch deep links in their advertising campaigns.

"We've been using Branch deep links in remarketing campaigns to better engage with mobile audiences, especially those with the Boxed app," says Helen Pan from the Marketing team at Boxed. "This has allowed us to serve personalized dynamic ads and route target audiences to the Boxed app across devices and we've seen strong results."

Branch Deep Linked Feeds offers an intuitive visual interface for advertisers to upload multiple product feeds, customize the links in the feed with specific data for attribution and deep linking, and then export feeds in the proper format to their ad network. Not only does the tool take the hassle out of creating and managing links across platforms, devices and ad networks, it also ensures rich attribution visibility at all levels, down to individual product performance.

"Native app users are typically the best, highest spending customers for brands. That's why we're excited to launch Deep Linked Feeds for Dynamic Ads to help advertisers give those customers the best user experience by linking them to the app when installed," says Alex Austin, Branch CEO and co-founder. "Dynamic remarketing campaigns on desktop have been proven to deliver 16x return on ad spend, and we're happy to see that initial results from partners have shown that deep linking your best customers to the native app has performed even better."

Leading ad tech companies are partnering with Branch to make deep linking easily available in remarketing campaigns, including Criteo, Fiksu DSP, Jampp, Liftoff, MediaMath, Remerge, Spongecell, with more to come.

Branch Deep Linked Feeds for Dynamic Ads is immediately available to all businesses. To learn more:

About Branch (https://branch.io/):
Branch is the industry-leading mobile linking platform for driving app growth and user engagement. Branch's robust deep linking solutions connect brands with their app users across all marketing channels while delivering the most optimal user experience. Branch is a trusted solution for over 15,000 apps including Airbnb, BuzzFeed, Jet, Pinterest, Target and many more to grow and stay engaged with their mobile audience.

Logo - http://photos.prnewswire.com/prnh/20160126/326088LOGO

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/branch-launches-deep-linked-feeds-for-dynamic-ads-to-enhance-the-performance-of-remarketing-on-mobile-300370696.html

SOURCE Branch

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
There are 66 million network cameras capturing terabytes of data. How did factories in Japan improve physical security at the facilities and improve employee productivity? Edge Computing reduces possible kilobytes of data collected per second to only a few kilobytes of data transmitted to the public cloud every day. Data is aggregated and analyzed close to sensors so only intelligent results need to be transmitted to the cloud. Non-essential data is recycled to optimize storage.
Building custom add-ons does not need to be limited to the ideas you see on a marketplace. In his session at 20th Cloud Expo, Sukhbir Dhillon, CEO and founder of Addteq, will go over some adventures they faced in developing integrations using Atlassian SDK and other technologies/platforms and how it has enabled development teams to experiment with newer paradigms like Serverless and newer features of Atlassian SDKs. In this presentation, you will be taken on a journey of Add-On and Integration ...
"I think that everyone recognizes that for IoT to really realize its full potential and value that it is about creating ecosystems and marketplaces and that no single vendor is able to support what is required," explained Esmeralda Swartz, VP, Marketing Enterprise and Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Interoute has announced the integration of its Global Cloud Infrastructure platform with Rancher Labs’ container management platform, Rancher. This approach enables enterprises to accelerate their digital transformation and infrastructure investments. Matthew Finnie, Interoute CTO commented “Enterprises developing and building apps in the cloud and those on a path to Digital Transformation need Digital ICT Infrastructure that allows them to build, test and deploy faster than ever before. The int...
The essence of cloud computing is that all consumable IT resources are delivered as services. In his session at 15th Cloud Expo, Yung Chou, Technology Evangelist at Microsoft, demonstrated the concepts and implementations of two important cloud computing deliveries: Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). He discussed from business and technical viewpoints what exactly they are, why we care, how they are different and in what ways, and the strategies for IT to transi...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership abi...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service.
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
Virtualization over the past years has become a key strategy for IT to acquire multi-tenancy, increase utilization, develop elasticity and improve security. And virtual machines (VMs) are quickly becoming a main vehicle for developing and deploying applications. The introduction of containers seems to be bringing another and perhaps overlapped solution for achieving the same above-mentioned benefits. Are a container and a virtual machine fundamentally the same or different? And how? Is one techn...
My team embarked on building a data lake for our sales and marketing data to better understand customer journeys. This required building a hybrid data pipeline to connect our cloud CRM with the new Hadoop Data Lake. One challenge is that IT was not in a position to provide support until we proved value and marketing did not have the experience, so we embarked on the journey ourselves within the product marketing team for our line of business within Progress. In his session at @BigDataExpo, Sum...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.