|By PR Newswire||
|November 30, 2016 03:13 PM EST|
The agency will be part of Publicis Communications, will add a new market, social/digital and creative strength in Canada
PARIS and TORONTO, Nov. 30, 2016 /PRNewswire/ -- MSLGROUP announced today that it has acquired 100% of North Strategic, one of the fastest growing independent public relations firms in Canada. The agency, based in Toronto will be aligned with the strategic communications and engagement company of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], which is a part of Publicis Communications in Canada. Publicis Communications is one of Publicis Groupe's four Solution hubs bringing together its global creative networks.
The acquisition includes Notch Video, North Strategic's online video marketplace and content hub. North Strategic and Notch video will retain their names and will work separately but seamlessly alongside the existing MSLGROUP and Publicis Communications operations. With offices in Toronto, Montreal and Calgary, North Strategic essentially triples MSLGROUP's presence in the country. MSLGROUP has existing offices in Toronto and Montreal. Calgary will be a new market for MSLGROUP.
Founded in 2011 by Mia Pearson and Justin Creally, North Strategic has been recognized with numerous awards as one of Canada's most distinctive and creative agencies. Holmes Report named North Strategic Canadian PR Agency of the Year in 2015 and 2016 and a finalist for Global Digital Agency of the Year in 2016. Marketing Magazine honored the company as one of the Top 10 Marketing Agencies in Canada for three consecutive years from 2013 – 2015.
With significant strength in consumer marketing, brand strategy as well as corporate communications, the agency brings earned media, influencer relations and social media content together for top brands such as Samsung, Canadian Tire, Tim Hortons, Cadillac Fairview, Twitter and Airbnb.
Mia Pearson will be CEO, Canada for the MSLGROUP companies in the market, reporting to Guillaume Herbette, Global MSLGROUP CEO. Gayla Brock-Woodland will continue to lead MSL Canada as President and will report to Pearson.
"The time is right to maximize our growth in Canada, particularly in the advanced areas of social and digital communications and content creation," said Herbette. "Together with the existing MSLGROUP team in Canada that was the Strategy PR Agency of the Year in Canada in 2015, we will be a powerful force in this important marketplace. The acquisition also supports Publicis Communications' ability to compete as a 'Power of One' in the Canadian marketplace and around the world, allowing us to offer our clients a strong collaborative approach matched with best-in-class competencies."
Mia Pearson added, "The unique North and Notch combination has helped us achieve unparalleled growth in the Canadian market. Joining forces with the Publicis network in Canada is an exciting next step in the evolution of North and Notch."
Creally added. "Our teams are constantly learning and gaining new insights on behalf of our clients. We are excited about the power of the Publicis network to add expertise and skills to our teams while also opening the doors to international careers."
About North Strategic
North Strategic is Canada's fastest growing PR and social media agency. Our passionate and entrepreneurial team brings mass media coverage, word-of-mouth buzz, and social media savvy together with brand strategy and storytelling to create the perfect marketing formula to propel our clients' businesses forward. North was recognized as the 2015 and 2016 Canadian Agency of the Year by The Holmes Report –SABRE Awards, Marketing Magazine's List of Top 10 agencies for each of the last three years and most recently shortlisted as Digital Agency of the Year globally by The Holmes Report. With offices in Toronto, Montreal and Calgary, North works with some of Canada largest and most beloved consumer brands to create lasting campaigns that get noticed and generate tangible business results. Facebook Twitter Instagram
About Notch Video
Notch Video provides a fresh take on creative content production, built from the ground up to deliver engaging, cost-effective solutions for brands. We believe today's marketers need the kind of on-demand videos, stories, and digital content that people are excited to consume wherever and whenever they're watching. Our unique Notch Video production model – based on a curated network of more than 800 talented video creators – has allowed us to disrupt the traditional content marketing industry. We provide full-service video strategy, creative production, post production, and distribution, with a team that delivers award-winning videos, photos, GIFs, cinemagraphs, and every other manner of digital content. Facebook Twitter Instagram
About Publicis Communications
Publicis Communications is one of the four solutions hubs of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], alongside Publicis Media, Publicis.Sapient and Publicis Healthcare. Led by Arthur Sadoun, CEO, Publicis Communications unites the Groupe's creative offering: Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, BBH, Fallon, Marcel, Prodigious, a global production leader, and MSLGROUP, specialized in strategic communications. Present in 20 markets, Publicis Communications aims to be the indispensable creative partner in their clients' transformation. Publicis Communications draws upon the expertise of over 30,000 employees.
MSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across 110 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. It offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. mslgroup.com| Twitter| Facebook| LinkedIn| YouTube| Slideshare| Pinterest
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mslgroup-acquires-north-strategic-in-canada-300370766.html
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
Mar. 23, 2017 03:00 AM EDT Reads: 5,301
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Mar. 23, 2017 03:00 AM EDT Reads: 2,874
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Mar. 23, 2017 02:15 AM EDT Reads: 11,087
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Mar. 23, 2017 02:15 AM EDT Reads: 2,241
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
Mar. 23, 2017 02:00 AM EDT Reads: 3,643
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
Mar. 23, 2017 01:15 AM EDT Reads: 3,283
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
Mar. 23, 2017 12:00 AM EDT Reads: 1,150
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
Mar. 22, 2017 11:00 PM EDT Reads: 2,930
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Mar. 22, 2017 10:15 PM EDT Reads: 1,701
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
Mar. 22, 2017 10:15 PM EDT Reads: 3,244
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Mar. 22, 2017 10:15 PM EDT Reads: 3,226
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Mar. 22, 2017 09:30 PM EDT Reads: 2,302
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
Mar. 22, 2017 06:15 PM EDT Reads: 3,930
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
Mar. 22, 2017 05:45 PM EDT Reads: 1,803
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Mar. 22, 2017 03:45 PM EDT Reads: 1,171