Welcome!

News Feed Item

Twitter announces Globe as the first advertising partner in Asia for NBA Live Stream Shows

SINGAPORE -- (Marketwired) -- 12/01/16 -- Twitter and Globe today announced an advertising collaboration for the NBA's two live exclusive programmes streamed on Twitter and for custom NBA highlights on Twitter in the Philippines. The collaboration strengthens Twitter's live stream strategy in the region with Globe as Twitter's first official live stream advertising partner in Asia and reinforces Globe's commitment to provide the best customer proposition of giving access to world-class basketball entertainment.

As an advertising partner, Globe will collaborate with Twitter on the live stream of two new weekly NBA shows with first-of-its-kind elements created specifically for integration with Twitter conversation. The Starters Twitter Show, produced by Turner Sports, is streamed once a week for an hour. Similarly, the weekly 30-minute show, The Warmup, also produced by Turner Sports, is featured exclusively to Twitter's logged-in and logged-out audience. Read more on both programmes, which are live every Tuesday and Thursday worldwide on Twitter and connected devices: https://blog.twitter.com/2016/the-2016-17-nba-season-is-happening-on-twitter.

NBA fans can visit thestarters.twitter.com and thewarmup.twitter.com to watch the programmes on Twitter:

  • The Starters airs on Tuesdays, 11am ET / Wednesdays, 12am Singapore time throughout the regular season. Featuring co-hosts J.E. Skeets (@jeskeets) and Tas Melas (@TasMelas), along with contributors Trey Kerby (@treykerby), Leigh Ellis (@LeighEllis), Matt Osten (@StartersMatt) and Jason Coyle (@startersjd), the programme delivers their trademark passion for the game with the same fun, entertaining, and engaging content that they provide each week on NBA TV and through their podcasts.

  • The Warmup airs on Thursdays, 7:30pm ET / Fridays, 8:30am Singapore time. The show is a blend of the NBA, lifestyle, music, and pop culture, and is a weekly NBA show that integrates Twitter conversation into every programme. The Warmup is streamed live from Turner Studios in Atlanta and is co-hosted by sports and entertainment commentator Ben Lyons (@iamBenLyons) and emcee, DJ and sports personality Ro Parrish (@RoParrish). Both personalities have a wide range of experiences across television, radio, social and digital content, including host and guest appearances on prominent national shows.

"Twitter is where the world of sport is happening every single day, and the NBA is no exception," said Maya Hari, Managing Director for Southeast Asia and India, Twitter. "90% of male Twitter users in the Philippines are interested in basketball, with 76% of them actively following and watching the NBA. As part of Twitter's focus on live streaming of premium content, we are proud to partner with Globe to promote the NBA live stream programmes and game highlights to Filipino basketball fans."

"Our collaboration with Twitter strengthens our commitment to provide the best customer proposition of giving access to world class basketball entertainment. Twitter's live stream service allows us to strengthen our proposition to bring the best in sports to more Filipinos and in this case, more exclusive content on the NBA. With two exclusive shows on Twitter, customers are given a new platform where they can explore and get real-time updates about the NBA, from the leading teams to the top players in the league," said Globe Senior Advisor for Consumer Business, Dan Horan.

Since the NBA joined Twitter in 2009, the league has built the largest Twitter community of any sports league in the world with more than 23 million followers. Follow the NBA on Twitter at their official account @NBA (https://twitter.com/nba).

About Twitter
Twitter, Inc. (NYSE: TWTR) is what's happening in the world right now. From breaking news and entertainment to sports and politics, from big events to everyday interests. If it's happening anywhere, it's happening first on Twitter. Twitter is where the full story unfolds with all the live commentary and where live events come to life unlike anywhere else. Twitter is available in more than 40 languages around the world. The service can be accessed at Twitter.com, on a variety of mobile devices and via SMS. For more information, visit about.twitter.com or follow @twitter.

About Globe Telecom
Globe Telecom is a leading full service telecommunications company in the Philippines, serving the needs of consumers and businesses across an entire suite of products and services including mobile, fixed, broadband, data connections, internet and managed services. Its principals are Ayala Corporation and Singtel who are acknowledged industry leaders in the country and in the region. For more information, visit www.globe.com.ph or follow Globe Telecom on @EnjoyGlobe on Twitter.

About NBA Digital
NBA Digital is the NBA's extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports including NBA TV, NBA.com, the NBA App, NBA LEAGUE PASS, WNBA.com and NBADLEAGUE.com.

Media Relations Contact
Deborah Ng
Twitter Asia Pacific
Email Contact
@d_eb

David Chieng
Ogilvy Public Relations
Email Contact
+65 6213 7704

Martin B. David
Globe Telecom, Inc.
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
"WineSOFT is a software company making proxy server software, which is widely used in the telecommunication industry or the content delivery networks or e-commerce," explained Jonathan Ahn, COO of WineSOFT, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
"Digital transformation - what we knew about it in the past has been redefined. Automation is going to play such a huge role in that because the culture, the technology, and the business operations are being shifted now," stated Brian Boeggeman, VP of Alliances & Partnerships at Ayehu, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.