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sweetFrog Turns Shops Red For The Salvation Army's Red Kettle Campaign

RICHMOND, VA--(Marketwired - December 01, 2016) - sweetFrog is turning their shops red to join The Salvation Army's 126th annual Red Kettle Campaign. Customers will have the opportunity to "turn the shop red" by purchasing Salvation Army pin-ups featuring special holiday messages. The pin-ups will be hung in each store to showcase the Red Kettle Campaign.

To recognize this new partnership, sweetFrog will name its December sweetFrog Swirl in honor of The Salvation Army. "Santa's Sweet Salvation," is a treat that features a Peppermint Froyo and Chocolate Gelato swirl topped with mini York Peppermint Patties and chocolate sauce. It will be available at shops nationwide and will feature messaging to encourage Red Kettle donations.

In addition, sweetFrog has created a limited edition red "tacky" sweatshirt featuring their lovable mascots, Scoop and Cookie, as snowmen. Proceeds from the online sales of the festive apparel (https://www.bonfire.com/sweetfrog-holiday-campaign/) will also benefit The Salvation Army.

"The Salvation Army is known across the globe for doing the most good," said Matt Smith, sweetFrog chief marketing officer. "sweetFrog is honored to help these programs that fight hunger, provide shelter or ensure Christmas assistance for those in need."

"We feel incredibly fortunate that sweetFrog has decided to partner with The Salvation Army this year to turn their shops red," said Lt. Col. Ron Busroe, national community relations and development secretary for The Salvation Army. "Each element of the partnership will hopefully leave a sweet taste in the mouths of customers and help drive awareness of the good works The Salvation Army does to meet need every day, all year long."

From its humble beginnings as a program started by a Salvation Army captain in San Francisco in 1891, the Red Kettle Campaign has grown into one of the most recognizable and important charitable campaigns in the United States. It provides toys for kids, coats for the homeless, food for the hungry and countless social service programs year-round.

About sweetFrog Frozen Yogurt:
Sweet Frog (http://www.sweetfrog.com) is the fastest growing premium, all natural, self-serve frozen yogurt restaurant company in the country. With a wide selection of premium frozen yogurt flavors and fresh topping choices, sweetFrog was named Best Frozen Yogurt in the USA by The Daily Meal in 2014 and 2016. sweetFrog has 340 stores including both company-owned, franchise and independently licensed locations either open or under contract in twenty-four states in the U.S, Dominican Republic, United Kingdom and Egypt. The company was founded in 2009 and is based in Richmond, Virginia. Sweet Frog prides itself on providing a family-friendly environment where customers can enjoy soft-serve frozen yogurt, gelato and sorbets with the toppings of their choice. The company was founded on Christian principles and seeks to bring happiness and a positive attitude into the lives of the communities it calls home.

About The Salvation Army:
The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 135 years in the U.S. More than 25 million Americans receive assistance from The Salvation Army each year through a range of social services including food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. For every dollar donated to The Salvation Army, 82 cents is used to support those services in 5,000 communities nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index (HumanNeedsIndex.org). For more information, see SalvationArmyUSA.org or on Twitter @SalvationArmyUS.

For more information about The Salvation Army and Red Kettle Kickoff, please visit blog.salvationarmyusa.org, facebook.com/SalvationArmyUSA or twitter.com/salvationarmyus.

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Embedded Video Available: https://www.youtube.com/watch?v=P4sutMl5L8s&feature=youtu.be

Erin Kanter
214-891-5848
[email protected]

Matt Smith
804-514-5567
[email protected]

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