Welcome!

News Feed Item

Retailers Serve Up Holiday Offers Early and Consumers Respond With Record Spending During the Thanksgiving to Cyber Monday Weekend

- 70% of major retailers on RetailMeNot started promoting Black Friday offers before Thanksgiving

AUSTIN, Texas, Dec. 1, 2016 /PRNewswire/ -- RetailMeNot, Inc. (NASDAQ: SALE) today announced consumer and retail marketing trends following the Thanksgiving to Cyber Monday shopping weekend. As released by Adobe, data showed both Black Friday and Cyber Monday broke sales records this year. Additionally, RetailMeNot, a leading digital savings destination connecting consumers with retailers, restaurants and brands online and in-store, was listed by Adobe as an example of a top promotion driver that helped increase sales to retailers this past weekend.  

RetailMeNot, Inc.

Retailer Promotional Trends

According to internal data from the RetailMeNot Promotions Index, RetailMeNot identified the following trends among retailers issuing promotions via its platforms:

  • Of more than 400 major retailers offering promotions via RetailMeNot, 70% started promoting Black Friday deals before Thanksgiving
  • On average, retailers had Black Friday–related promotions running for a 10-day period
  • Among RetailMeNot's top 100 promotions on Black Friday, there was a 43% year-over-year increase in retailers issuing omnichannel offers
  • Cyber Monday saw a 33% increase in omnichannel offers
  • Omnichannel offers received the highest engagement from RetailMeNot consumers

"There is a new Thanksgiving to Cyber Monday retail strategy: it's powered by promotions, it's omnichannel and promotions are on the market longer. The general trend we saw from retail marketers was early, omnichannel promotions that lasted through Cyber Monday," said Marissa Tarleton, chief marketing officer, North America for RetailMeNot, Inc. "Retailers sought to capture market share early, with a focus on driving e-commerce sales on Thanksgiving and Black Friday, which have traditionally been big days for in-store. We also saw retailers get creative with offering stackable discounts."

RetailMeNot Black Friday Data

  • Based on over 100,000 in-store and online deals experienced by RetailMeNot shoppers, the discount of percentage-off promotions averaged 34% on Thanksgiving and Black Friday
  • The average per-purchase savings reported by RetailMeNot consumers on Black Friday increased by 11% year-over-year to $24.50
  • 77% of traffic activity on RetailMeNot came through a mobile channel on Black Friday
  • Designer clothing, clothing and personal services categories showed the biggest increases in Black Friday percentage-off deals, and they are new to topping the list

RetailMeNot Cyber Monday Data

  • Based on over 100,000 in-store and online deals experienced by RetailMeNot shoppers, percentage-off promotions averaged 27% on Cyber Monday
  • The average per-purchase savings reported by RetailMeNot consumers on Cyber Monday decreased by 14% to $18.06 on a per-purchase basis
  • 61% of traffic activity on RetailMeNot came through a mobile channel on Cyber Monday
  • Food and entertainment, personal services and home and garden categories showed the biggest increases in Cyber Monday percentage-off deals, and they are new to topping the list

In aggregate, percentage-off deals, including coupons, promotional codes and sales, were larger than consumers experienced in 2015 from Thanksgiving through Cyber Monday by 1.8% (26.3% savings in 2016 versus 25.81% savings in 2015).

"RetailMeNot data has shown that most consumers begin their holiday shopping well in advance of Black Friday," said Tarleton. "The fact that retailers are following suit by optimizing deals and incenting consumers prior to Black Friday is a win for retailers and consumers alike."

RetailMeNot also surveyed shoppers via MFour geo-location technology on their mobile devices after shopping in a store or mall from Thanksgiving through Cyber Monday. Nearly 70% of consumers who shopped in-store during that time also shopped online. Additional trends from the survey include:

Deal-Seeking Behavior

  • Nearly 60% (57%) of shoppers surveyed over the weekend rated the deals they experienced in-store as above-average
  • Almost 80% (78%) of shoppers searched for deals in advance of heading to a store
  • Close to 70% (69%) of shoppers used an app to find deals        
  • The vast majority—82%—bought something using a promotion
  • Nearly 70% (69%) of shoppers said the best deals they found were for clothing and shoes
  • Non-RetailMeNot app users were most likely to spend less than $100 on gifts from Thanksgiving through Cyber Monday, while RetailMeNot app users were most likely to have spent between $101 and $250

Shopping Trends

  • 75% of respondents were shopping for themselves
  • Nearly 50% were shopping for a significant other
  • 39% were shopping for their children
  • 10% of shoppers said they will do the majority of their holiday shopping on their smartphone
  • 50% responded that most of their holiday shopping will happen in a physical store

"Promotions are driving the success of the season, and retailers used the holiday weekend to promote new categories that we haven't typically seen during this time," said Tarleton.

About RetailMeNot, Inc. 

RetailMeNot, Inc. (http://www.retailmenot.com/corp/) is a leading digital savings destination connecting consumers with retailers, restaurants and brands, both online and in-store. The company enables consumers across the globe to find hundreds of thousands of digital offers to save money while they shop or dine out. During the 12 months ended September 30, 2016, RetailMeNot, Inc. experienced over 675 million visits to its websites. It also averaged 19.2 million mobile unique visitors per month during the three months ended September 30, 2016. RetailMeNot, Inc. estimates that approximately $4.8 billion in retailer sales were attributable to consumer transactions from paid digital offers in its marketplace in 2015, more than $600 million of which were attributable to its in-store solution. The RetailMeNot, Inc. portfolio of websites and mobile applications includes RetailMeNot.com in the United States; RetailMeNot.ca in Canada; VoucherCodes.co.uk in the United Kingdom; retailmenot.de in Germany; Actiepagina.nl in the Netherlands; ma-reduc.com and Poulpeo.com in France; RetailMeNot.es in Spain; RetailMeNot.it in Italy; RetailMeNot.pl in Poland; and GiftCardZen.com and Deals2Buy.com in North America. RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the ticker symbol "SALE."

MFour Survey Methodology:

The RetailMeNot, Inc. November 2016 survey was conducted by MFour between November 24 and 28, 2016, among 1,500 nationally representative Americans ages 18 and over. RetailMeNot, Inc. utilized MFour's geo-location technology to intercept and survey U.S. consumers walking out of the top 1,000 shopping malls in America. Once geo-located, participants chose to opt-in and complete a mobile survey on their Surveys on the Go® app.* Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results.

*Delivered on MFour's Surveys On The Go® app, Geo-Intercepts feature proprietary GPS technology: GeoFencing, GeoValidation®, GeoIntensity® and GeoNotification®. GeoFencing identifies a boundary around a venue and the app tracks when users enter or exit the area. GeoValidation® verifies the location from a satellite and GeoIntensity® focuses in on the targeted venue to within 10 meters. GeoNotification® push-notifies users through their smartphone that a survey is available.

Media Contact
RetailMeNot, Inc.
Michelle Skupin
(808) 224-3215
[email protected]

Logo - http://photos.prnewswire.com/prnh/20130626/DA38415LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/retailers-serve-up-holiday-offers-early-and-consumers-respond-with-record-spending-during-the-thanksgiving-to-cyber-monday-weekend-300371234.html

SOURCE RetailMeNot, Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
SYS-CON Events announced today that Silicon India has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Published in Silicon Valley, Silicon India magazine is the premiere platform for CIOs to discuss their innovative enterprise solutions and allows IT vendors to learn about new solutions that can help grow their business.
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that Conference Guru has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. A valuable conference experience generates new contacts, sales leads, potential strategic partners and potential investors; helps gather competitive intelligence and even provides inspiration for new products and services. Conference Guru works with conference organi...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"MobiDev is a Ukraine-based software development company. We do mobile development, and we're specialists in that. But we do full stack software development for entrepreneurs, for emerging companies, and for enterprise ventures," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
SYS-CON Events announced today that TechTarget has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget storage websites are the best online information resource for news, tips and expert advice for the storage, backup and disaster recovery markets.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...