Welcome!

News Feed Item

New AI Driven Video Marketing Platform Meets Accelerated Need For Digital Video Creative At Scale

Magisto, the world’s most popular smart video storytelling application, today announced Magisto for Marketers, an amplification of its Magisto for Business platform tailored specifically to marketers. The new platform uses artificial intelligence to help drive the transition from traditional marketing creative to digital-first, mobile video marketing for businesses of all sizes.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161201005179/en/

Magisto for Marketers introduces Intelligent Marketing creative into Magisto’s patented artificial intelligence engine - Emotional Sense Technology™. This gives marketing professionals the ability to easily create marketing videos for a variety of disciplines including content marketing, product marketing, brand marketing and performance marketing.

Magisto’s new offering allows marketers to create multiple variations of optimized videos by use case, platform, audience, message, product and ROI performance. The AI technology incorporates easy-to-use editing styles designed for businesses, the ability to add custom branding to clone videos and to direct Magisto’s AI to refine messaging and produce multiple A/B test creatives. It also includes themes that automatically optimize marketing videos for Facebook, Instagram and YouTube.

“For the first time, we’re making video marketing agile, completely changing the economics of video production and drastically improving its ROI,” said Magisto’s CEO and Founder, Oren Boiman. “Magisto for Marketers distinctively meets a massive market need for producing digital video with scale, velocity and creative variation.”

Magisto’s AI-powered platform is uniquely designed to help businesses new to video creation easily deliver video marketing and help companies that already use video transition to digital.

In fact, Borrell Associates highlights the importance and growth of digital video. “As businesses work to include mobile with desktop and video with print, the digital marketing space rapidly evolves,” says Corey Elliott, VP of Research with Borrell Associates. “This year, almost $29 billion will be spent in the U.S. to produce online video and is predicted to grow to $41 billion in 2017.”

Shahar Erez, SVP Products at Kenshoo adds, “Marketers are facing a creative log jam when it comes to scalable video advertising. Magisto is a powerful video creative solution that allows marketers to refresh video creative regularly, adjust by publisher, and to understand which of these assets drives the best results. In partnership with Kenshoo’s Creative Manager and publisher network, marketers can deploy highly targeted videos at the speed the market demands.”

New York City marketing and loyalty platform, flok, recently used Magisto for Marketers as part of their customer acquisition efforts on Facebook.

“We see tremendous opportunity for video across all aspects of our business from product marketing to customer acquisition,” said Ido Gaver, CEO and co-founder of flok. “Magisto’s AI-driven creative platform helped accelerate our video marketing efforts by an order of magnitude compared to traditional video production.”

Magisto for Marketers is now available via the web and will be available on mobile early in 2017. To learn more about the Magisto for Marketers, click here; for a full feature list and pricing click here.

About Magisto

Magisto is the world’s most popular smart video storytelling application that uses Emotional Sense Technology™, patented story detection that automatically analyzes and edits raw video footage and photos into produced personal movies and professional marketing videos. Businesses use Magisto to create and deploy video marketing creative with unprecedented ease, agility and speed. Magisto is available for iOS, Android and the Web. It’s not magic, it’s Magisto. For more information, visit magisto.com, magisto.com/business or find us @magisto.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...
"We are an all-flash array storage provider but our focus has been on VM-aware storage specifically for virtualized applications," stated Dhiraj Sehgal of Tintri in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...