Welcome!

News Feed Item

MarketBridge Releases Stringer™ for Salesforce

Latest release of Stringer customer intelligence technology guides sales reps on whom to target and content to share inside Salesforce.

BETHESDA, Md., Dec. 1, 2016 /PRNewswire/ -- MarketBridge today announced the general release of Stringer for Salesforce. Stringer customer intelligence technology has been deployed at over 20 Fortune 1000 clients and is now available inside Salesforce to optimize the CRM workflow by automating and simplifying customer research.

Photo - http://photos.prnewswire.com/prnh/20161130/444334

"MarketBridge is excited to scale what used to be custom technology in a way that combines Salesforce with other key data and content investments," said Tim Furey, CEO and founder, MarketBridge. "Customers no longer interact solely with sales people to make buying decisions. Using the data from various buyer interactions, we deliver insight and recommendations into the hands of sales reps to make the conversation more relevant."

Stringer for Salesforce strings together data from Salesforce CRM, marketing automation, content management systems and internal/external data sources, to offer prescriptive insights and alert sales teams on ready-to-buy contacts. The solutions capabilities center around an intelligent workflow that prioritizes contacts and recommends relevant content that can be shared via a one-click email workflow.

"Our strong suit in this product is the ability to give sales teams data-driven guidance on what to do next. The 'Stringer Recommends' features alert your reps on their top contacts, who to follow up with and which contacts need immediate attention, all within the rep's homepage in Salesforce," said Peter Guy, sr. VP of products, MarketBridge. "When we showed this functionality to our own Salesforce admin, she was visibly excited. The fact that this solution helps salespeople literally map out their day and keeps them focused on high propensity to buy contacts is a game-changer."

Key benefits of Stringer for Salesforce:

  • Streamlines workflow and reduces time spent researching: Built inside an existing CRM workflow, Stringer for Salesforce features, including contact scoring, 360 degree profiles and recommended content, reduce time spent and number of tech tools needed to prepare for outreach.
  • Improves ability to cross-sell and upsell: Stringer for Salesforce combines key customer data, such as purchase history, product usage, support history and more, to direct sales teams on who to go after for more effective cross-sell and upsell plays.

"We believe cross-selling, upselling and retention is becoming more important each year as Gartner reports that 80% of each company's future revenue will come from 20% of existing customers," said Jason Robinson, sr. VP of sales, MarketBridge.

  • Expands capacity and coverage: Stringer for Salesforce allows reps to expand their coverage to go after more accounts by prioritizing who is most likely to buy across their entire territory.

"As businesses look to increase ROI in conjunction with the need to meet greater revenue targets in 2017, many executives are asking themselves how they can go after more accounts – is it expanding their sales team or increasing sales productivity? Our assumption is that a rep with over 200 accounts is only targeting the top 10% of their accounts due to time constraints. Our solution solves the productivity problem," said Tim Furey, CEO and founder, MarketBridge.

  • Increases ROI of existing sales and marketing technology: Stringer for Salesforce is not just another app – instead, it brings together existing sales and marketing investments to gather intelligence, and in turn enhances their value and drives greater ROI.

About MarketBridge

MarketBridge helps companies better acquire new customers, cross-sell/upsell into existing accounts, and retain their customers for life. MarketBridge has customer intelligence and personalized content solutions for marketing and sales teams to effectively and efficiently engage and convert customers.

Media Contact:

Jean Shin
Phone: 347-431-0810
Email: [email protected]

This content was issued through the press release distribution service at Newswire.com. For more info visit: http://www.newswire.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marketbridge-releases-stringer-for-salesforce-300371210.html

SOURCE MarketBridge

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Niagara Networks exhibited at the 19th International Cloud Expo, which took place at the Santa Clara Convention Center in Santa Clara, CA, in November 2016. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
SYS-CON Events announced today that HTBase will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. HTBase (Gartner 2016 Cool Vendor) delivers a Composable IT infrastructure solution architected for agility and increased efficiency. It turns compute, storage, and fabric into fluid pools of resources that are easily composed and re-composed to meet each application’s needs. With HTBase, companies can quickly prov...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
SYS-CON Events announced today that Outlyer, a monitoring service for DevOps and operations teams, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Outlyer is a monitoring service for DevOps and Operations teams running Cloud, SaaS, Microservices and IoT deployments. Designed for today's dynamic environments that need beyond cloud-scale monitoring, we make monitoring effortless so you ...
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex softw...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
SYS-CON Events announced today that Hitrons Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Hitrons Solutions Inc. is distributor in the North American market for unique products and services of small and medium-size businesses, including cloud services and solutions, SEO marketing platforms, and mobile applications.
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, will discuss some of the security challenges of the IoT infrastructure and relate how these aspects impact Smart Living. The material will be delivered i...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., will discuss how these tools can be leveraged to develop a lasting competitive advanta...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, will provide a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services ...
VeriStor Systems has announced that CRN has named VeriStor to its 2017 Managed Service Provider (MSP) 500 list in the Elite 150 category. This annual list recognizes North American solution providers with cutting-edge approaches to delivering managed services. Their offerings help companies navigate the complex and ever-changing landscape of IT, improve operational efficiencies, and maximize their return on IT investments. In today’s fast-paced business environments, MSPs play an important role...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...