Welcome!

News Feed Item

MarketBridge Releases Stringer™ for Salesforce

Latest release of Stringer customer intelligence technology guides sales reps on whom to target and content to share inside Salesforce.

BETHESDA, Md., Dec. 1, 2016 /PRNewswire/ -- MarketBridge today announced the general release of Stringer for Salesforce. Stringer customer intelligence technology has been deployed at over 20 Fortune 1000 clients and is now available inside Salesforce to optimize the CRM workflow by automating and simplifying customer research.

Photo - http://photos.prnewswire.com/prnh/20161130/444334

"MarketBridge is excited to scale what used to be custom technology in a way that combines Salesforce with other key data and content investments," said Tim Furey, CEO and founder, MarketBridge. "Customers no longer interact solely with sales people to make buying decisions. Using the data from various buyer interactions, we deliver insight and recommendations into the hands of sales reps to make the conversation more relevant."

Stringer for Salesforce strings together data from Salesforce CRM, marketing automation, content management systems and internal/external data sources, to offer prescriptive insights and alert sales teams on ready-to-buy contacts. The solutions capabilities center around an intelligent workflow that prioritizes contacts and recommends relevant content that can be shared via a one-click email workflow.

"Our strong suit in this product is the ability to give sales teams data-driven guidance on what to do next. The 'Stringer Recommends' features alert your reps on their top contacts, who to follow up with and which contacts need immediate attention, all within the rep's homepage in Salesforce," said Peter Guy, sr. VP of products, MarketBridge. "When we showed this functionality to our own Salesforce admin, she was visibly excited. The fact that this solution helps salespeople literally map out their day and keeps them focused on high propensity to buy contacts is a game-changer."

Key benefits of Stringer for Salesforce:

  • Streamlines workflow and reduces time spent researching: Built inside an existing CRM workflow, Stringer for Salesforce features, including contact scoring, 360 degree profiles and recommended content, reduce time spent and number of tech tools needed to prepare for outreach.
  • Improves ability to cross-sell and upsell: Stringer for Salesforce combines key customer data, such as purchase history, product usage, support history and more, to direct sales teams on who to go after for more effective cross-sell and upsell plays.

"We believe cross-selling, upselling and retention is becoming more important each year as Gartner reports that 80% of each company's future revenue will come from 20% of existing customers," said Jason Robinson, sr. VP of sales, MarketBridge.

  • Expands capacity and coverage: Stringer for Salesforce allows reps to expand their coverage to go after more accounts by prioritizing who is most likely to buy across their entire territory.

"As businesses look to increase ROI in conjunction with the need to meet greater revenue targets in 2017, many executives are asking themselves how they can go after more accounts – is it expanding their sales team or increasing sales productivity? Our assumption is that a rep with over 200 accounts is only targeting the top 10% of their accounts due to time constraints. Our solution solves the productivity problem," said Tim Furey, CEO and founder, MarketBridge.

  • Increases ROI of existing sales and marketing technology: Stringer for Salesforce is not just another app – instead, it brings together existing sales and marketing investments to gather intelligence, and in turn enhances their value and drives greater ROI.

About MarketBridge

MarketBridge helps companies better acquire new customers, cross-sell/upsell into existing accounts, and retain their customers for life. MarketBridge has customer intelligence and personalized content solutions for marketing and sales teams to effectively and efficiently engage and convert customers.

Media Contact:

Jean Shin
Phone: 347-431-0810
Email: [email protected]

This content was issued through the press release distribution service at Newswire.com. For more info visit: http://www.newswire.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marketbridge-releases-stringer-for-salesforce-300371210.html

SOURCE MarketBridge

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Without a clear strategy for cost control and an architecture designed with cloud services in mind, costs and operational performance can quickly get out of control. To avoid multiple architectural redesigns requires extensive thought and planning. Boundary (now part of BMC) launched a new public-facing multi-tenant high resolution monitoring service on Amazon AWS two years ago, facing challenges and learning best practices in the early days of the new service. In his session at 19th Cloud Exp...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Regulatory requirements exist to promote the controlled sharing of information, while protecting the privacy and/or security of the information. Regulations for each type of information have their own set of rules, policies, and guidelines. Cloud Service Providers (CSP) are faced with increasing demand for services at decreasing prices. Demonstrating and maintaining compliance with regulations is a nontrivial task and doing so against numerous sets of regulatory requirements can be daunting task...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to impr...
Join Impiger for their featured webinar: ‘Cloud Computing: A Roadmap to Modern Software Delivery’ on November 10, 2016, at 12:00 pm CST. Very few companies have not experienced some impact to their IT delivery due to the evolution of cloud computing. This webinar is not about deciding whether you should entertain moving some or all of your IT to the cloud, but rather, a detailed look under the hood to help IT professionals understand how cloud adoption has evolved and what trends will impact th...