Welcome!

News Feed Item

MarketBridge Releases Stringer™ for Salesforce

Latest release of Stringer customer intelligence technology guides sales reps on whom to target and content to share inside Salesforce.

BETHESDA, Md., Dec. 1, 2016 /PRNewswire/ -- MarketBridge today announced the general release of Stringer for Salesforce. Stringer customer intelligence technology has been deployed at over 20 Fortune 1000 clients and is now available inside Salesforce to optimize the CRM workflow by automating and simplifying customer research.

Photo - http://photos.prnewswire.com/prnh/20161130/444334

"MarketBridge is excited to scale what used to be custom technology in a way that combines Salesforce with other key data and content investments," said Tim Furey, CEO and founder, MarketBridge. "Customers no longer interact solely with sales people to make buying decisions. Using the data from various buyer interactions, we deliver insight and recommendations into the hands of sales reps to make the conversation more relevant."

Stringer for Salesforce strings together data from Salesforce CRM, marketing automation, content management systems and internal/external data sources, to offer prescriptive insights and alert sales teams on ready-to-buy contacts. The solutions capabilities center around an intelligent workflow that prioritizes contacts and recommends relevant content that can be shared via a one-click email workflow.

"Our strong suit in this product is the ability to give sales teams data-driven guidance on what to do next. The 'Stringer Recommends' features alert your reps on their top contacts, who to follow up with and which contacts need immediate attention, all within the rep's homepage in Salesforce," said Peter Guy, sr. VP of products, MarketBridge. "When we showed this functionality to our own Salesforce admin, she was visibly excited. The fact that this solution helps salespeople literally map out their day and keeps them focused on high propensity to buy contacts is a game-changer."

Key benefits of Stringer for Salesforce:

  • Streamlines workflow and reduces time spent researching: Built inside an existing CRM workflow, Stringer for Salesforce features, including contact scoring, 360 degree profiles and recommended content, reduce time spent and number of tech tools needed to prepare for outreach.
  • Improves ability to cross-sell and upsell: Stringer for Salesforce combines key customer data, such as purchase history, product usage, support history and more, to direct sales teams on who to go after for more effective cross-sell and upsell plays.

"We believe cross-selling, upselling and retention is becoming more important each year as Gartner reports that 80% of each company's future revenue will come from 20% of existing customers," said Jason Robinson, sr. VP of sales, MarketBridge.

  • Expands capacity and coverage: Stringer for Salesforce allows reps to expand their coverage to go after more accounts by prioritizing who is most likely to buy across their entire territory.

"As businesses look to increase ROI in conjunction with the need to meet greater revenue targets in 2017, many executives are asking themselves how they can go after more accounts – is it expanding their sales team or increasing sales productivity? Our assumption is that a rep with over 200 accounts is only targeting the top 10% of their accounts due to time constraints. Our solution solves the productivity problem," said Tim Furey, CEO and founder, MarketBridge.

  • Increases ROI of existing sales and marketing technology: Stringer for Salesforce is not just another app – instead, it brings together existing sales and marketing investments to gather intelligence, and in turn enhances their value and drives greater ROI.

About MarketBridge

MarketBridge helps companies better acquire new customers, cross-sell/upsell into existing accounts, and retain their customers for life. MarketBridge has customer intelligence and personalized content solutions for marketing and sales teams to effectively and efficiently engage and convert customers.

Media Contact:

Jean Shin
Phone: 347-431-0810
Email: [email protected]

This content was issued through the press release distribution service at Newswire.com. For more info visit: http://www.newswire.com

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/marketbridge-releases-stringer-for-salesforce-300371210.html

SOURCE MarketBridge

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists examined how DevOps helps to meet the de...
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
Cloud applications are seeing a deluge of requests to support the exploding advanced analytics market. “Open analytics” is the emerging strategy to deliver that data through an open data access layer, in the cloud, to be directly consumed by external analytics tools and popular programming languages. An increasing number of data engineers and data scientists use a variety of platforms and advanced analytics languages such as SAS, R, Python and Java, as well as frameworks such as Hadoop and Spark...
The Internet giants are fully embracing AI. All the services they offer to their customers are aimed at drawing a map of the world with the data they get. The AIs from these companies are used to build disruptive approaches that cannot be used by established enterprises, which are threatened by these disruptions. However, most leaders underestimate the effect this will have on their businesses. In his session at 21st Cloud Expo, Rene Buest, Director Market Research & Technology Evangelism at Ara...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Join us at Cloud Expo June 6-8 to find out how to securely connect your cloud app to any cloud or on-premises data source – without complex firewall changes. More users are demanding access to on-premises data from their cloud applications. It’s no longer a “nice-to-have” but an important differentiator that drives competitive advantages. It’s the new “must have” in the hybrid era. Users want capabilities that give them a unified view of the data to get closer to customers and grow business. The...
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...