Welcome!

News Feed Item

Cash Back is the New Coupon, Thanks to Rewards21 CLO Technology Platform

Rewards21 – a Chicago-based rewards program that provides cash back for dining – today introduced a card-linked offer (CLO) technology platform that enables registered consumers to earn cash back by simply using their credit or debit cards at participating restaurants, removing the hassles of coupons. The technology can track an online advertisement or registration to an offline transaction in less than a minute.

The Rewards21 CLO platform provides an easy, free and seamless experience for both diners and restaurants. After registering for free, rewards21.com diners can earn rewards on top of the rewards they already earn by paying with their registered credit or debit cards. Restaurants can harness massive marketing power without the hassles of creating and managing coupons, dealing with fine print, wait staff training, mistakes on tipping, and all the other friction associated with coupon distribution and management.

“Cash back is the new coupon,” said Rewards21 CEO Cary Chessick. “CLO technology gives consumers a way to save by paying with their very own cards. It removes the steps of purchasing, printing, presenting and redeeming a coupon.” The coupon industry has seen evolution over the years. Consumers once found coupons in circulars, then online, and in recent years while the purchase of coupons became wildly popular, the consumer was left with a multi-step process of purchasing, printing and presenting to merchants to earn the discount. “Now, the coupon is simply and automatically attached to your very own credit or debit card through the Rewards21 technology platform,” Chessick said. “It couldn’t be more convenient.”

Equity financing will enable Rewards21 to offer convenience and savings to more O2O consumers

Rewards21 recently completed an equity financing round bringing raised capital to $2,725,000. The round will help expand Rewards21’s presence and offerings across the country. Chessick said the Rewards21 technology is a prime example of online to offline (O2O) commerce as it can track an online action to an in-store transaction, ultimately providing the ability to give attribution to the online advertiser. In this case, a simple one-time online registration can be tracked to a transaction in a restaurant or any retailer. Industry experts estimate O2O commerce to be a trillion-dollar growth opportunity.

Consumers register one time by designating a credit or debit card at Rewards21, dine in the network and get rewarded with cash back, it’s that simple. “There is a new ‘reg’ path in town called card on file. A one-time card on file registration, followed by long-term convenience and savings, is the new registration path. This is the expectation of the modern-day consumer and is quickly becoming the user experience of choice. Uber has proven that,” Chessick stated.

Rewards21 is great for business lunches and dinners, entertaining clients, dates – any dining experience where the diner wants to avoid the stigma and friction of a coupon, he said. The Rewards21 team is led and backed by industry veterans that “got the band back together” to build something big and disruptive. “The timing is right, the technology has arrived, and the market is already embracing cash back as the new coupon,” he stated.

About Rewards21

Rewards21 is an easy and convenient rewards program that gives registered members cash back for dining at restaurants. Rewards21 gives these consumers a discreet and seamless way to save money without the hassles and stigma of coupons. Rather, by registering with Rewards21, the member gains cash back to the registered credit or debit card.

Rewards21 has rolled out its Employee & Customer Rewards Program, bringing card-linked offers (CLOs) and disruptive technology to the rewards and incentive industry. As companies look to offer, reward and incent both employees and customers this season, Rewards21 removes the many steps historically necessary to purchase, print, present and redeem a coupon. Instead, consumers register for free, link their cards and codes, dine at Rewards21 restaurants, and start earning cash back. Go to rewards21.com to find great restaurants nearby.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Datanami has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Datanami is a communication channel dedicated to providing insight, analysis and up-to-the-minute information about emerging trends and solutions in Big Data. The publication sheds light on all cutting-edge technologies including networking, storage and applications, and the...
After more than five years of DevOps, definitions are evolving, boundaries are expanding, ‘unicorns’ are no longer rare, enterprises are on board, and pundits are moving on. Can we now look at an evolution of DevOps? Should we? Is the foundation of DevOps ‘done’, or is there still too much left to do? What is mature, and what is still missing? What does the next 5 years of DevOps look like? In this Power Panel at DevOps Summit, moderated by DevOps Summit Conference Chair Andi Mann, panelists loo...
SYS-CON Events announced today that EnterpriseTech has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. EnterpriseTech is a professional resource for news and intelligence covering the migration of high-end technologies into the enterprise and business-IT industry, with a special focus on high-tech solutions in new product development, workload management, increased effi...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
Cloud promises the agility required by today’s digital businesses. As organizations adopt cloud based infrastructures and services, their IT resources become increasingly dynamic and hybrid in nature. Managing these require modern IT operations and tools. In his session at 20th Cloud Expo, Raj Sundaram, Senior Principal Product Manager at CA Technologies, will discuss how to modernize your IT operations in order to proactively manage your hybrid cloud and IT environments. He will be sharing bes...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, paneli...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
SYS-CON Events announced today that GrapeUp, the leading provider of rapid product development at the speed of business, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market acr...
SYS-CON Events announced today that Ayehu will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara California. Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infras...
Artificial intelligence, machine learning, neural networks. We’re in the midst of a wave of excitement around AI such as hasn’t been seen for a few decades. But those previous periods of inflated expectations led to troughs of disappointment. Will this time be different? Most likely. Applications of AI such as predictive analytics are already decreasing costs and improving reliability of industrial machinery. Furthermore, the funding and research going into AI now comes from a wide range of com...
SYS-CON Events announced today that SourceForge has been named “Media Sponsor” of SYS-CON's 21st International Cloud Expo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SourceForge is the largest, most trusted destination for Open Source Software development, collaboration, discovery and download on the web serving over 32 million viewers, 150 million downloads and over 460,000 active development projects each and every month.
In this presentation, Striim CTO and founder Steve Wilkes will discuss practical strategies for counteracting fraud and cyberattacks by leveraging real-time streaming analytics. In his session at @ThingsExpo, Steve Wilkes, Founder and Chief Technology Officer at Striim, will provide a detailed look into leveraging streaming data management to correlate events in real time, and identify potential breaches across IoT and non-IoT systems throughout the enterprise. Strategies for processing massive ...