Welcome!

News Feed Item

Mobile Dominates eCommerce Holiday Sales, Demonstrates Shift in Brick-and-Mortar Black Friday Shopping Traditions

Black Friday mobile sales reach an all-time high at 38% of all online transactions

NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Criteo (NASDAQ: CRTO), the performance marketing technology company, today released analysis of shopping trends around this year's biggest holiday sales weekend. The insights reveal a shift in holiday shopping and eCommerce behavior. The findings are based on real-time analysis of over 350 retailers and 29.9 million online transactions from the 2016 Black Friday to Bounceback Tuesday period.

Criteo Black Friday 2016 Infographic

Bargain hunters across the nation were pushed to stay indoors this year, with hundreds of stores, including the largest mall in America, choosing to close their doors on Thanksgiving Day for the first time in decades. Brick-and-mortar Black Friday sales dropped a whopping $1 Billion in 2015, and this year has followed suit with a further 5% decline. The diminishing brick-and-mortar Black Friday tradition is actually a tremendous boost for online retailers.

Consumers set new records for online sales this year across Black Friday, Cyber Monday and Bounceback Tuesday, marking a 15.7% YoY increase in transactions compared to online holiday sales last year. On Black Friday, 53% of visitors browsed products on mobile devices; however, desktops still exceeded mobile in actual conversion with 62% of purchases occurring on desktop compared to 38% on mobile. Criteo's deep-dive into consumer browsing and buying activity found:

The Rise of "e-Black Friday" Drives Digital Success

Taking the reins from the brick-and-mortar market, online retailers shocked the industry with a new record of Black Friday digital transactions. The rise of this "e-Black Friday" even trumps the traditionally digital Cyber Monday holiday. Black Friday online shoppers accounted for 33.7% of sales in eCommerce transactions on the three major sales days.

  • The tablet is tanking: Tablet transactions are down 25% YoY on Android and 12% YoY on iPads.
  • Smartphones are soaring - and iPhones remain on top:
    • iPhone user growth increased 59% vs. 18% for Android phone.
    • iPhone transaction growth increased 58% vs. 27% for Android phone.
  • The hunt for the best price: Consumers were 70% more likely to visit competing retailer websites on Black Friday.
  • Desktop Continues to Stay Relevant: Mobile devices are winning when it comes to number of users, but desktop still converts browsers to buyers -- garnering an 11% conversion rate vs. 5-6% on smartphones.

Cyber Monday Driven by Mobile Growth

Cyber Monday sales this year did not disappoint, with transactions increasing 15.1% over 2015. And this digital holiday is increasingly going more mobile year after year. Consumers still take a complex path to purchase across all devices, and this year mobile expanded its reach with 31.1% of overall sales the Monday after Thanksgiving, a 156% increase from 2015. Though mobile growth is strong, it has yet to surpass desktop, which garnered 68.9% of online transactions this year.

  • Different devices for different days: Mobile [outperforms desktop] on Black Friday, but desktop overtakes mobile on Cyber Monday with 68.9% of total transactions.

Completing the path to purchase: Cyber Monday saw the highest cart propensity – the number of consumers adding items to their carts – with an index value of 154.3, surpassing both Black Friday at 147.2 and Bounceback Tuesday at 153.8.

Bounceback Tuesday Helps Retailers Pass New Milestone

Shoppers this 1year rode the bargain hype long past Black Friday, taking advantage of sales spreading further into the week. Criteo-defined "Bounceback Tuesday" (the day right after Cyber Monday where advertisers are actively re-engaging shoppers for additional sales) proved to be the golden ticket for many retailers. 

  • Maintaining momentum: Bounceback Tuesday saw steady growth in 2016 with a 14.8% YoY increase in transactions and a 10.1% YoY increase in shoppers.
  • Smartphones drive mobile sales: While conversions on mobile increased 5.8% year over year, tablet shopping saw the steepest decline on Bounceback Tuesday, decreasing 12.3% YoY.

"Mastering smartphone e-commerce continues to be a top priority for online retailers," said Jaysen Gillespie, Head of Data Science and Analytics at Criteo. "Not only are record numbers of users now transacting directly on smartphones but these users are also leveraging the smartphone to research transactions that ultimately materialize later on other devices.  Marketers and marketing vendors who can correctly connect users across devices, via their own cross-device identity or the use of a third-party open-system identity graph, will boost marketing efficiency and gain valuable insights on the path-to-purchase."  

To learn more visit http://www.criteo.com/resources/holidays/.

Methodology

These findings were pulled from original Criteo data and an analysis of over 350 retailers and 29.9 million online transactions during the 2016 Black Friday, Cyber Monday and Bounceback Tuesday shopping holidays. All indexes are measured against a baseline of Nov 1Nov 14 data.

About Criteo

Criteo (NASDAQ: CRTO) delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,200 employees in 30 offices across the Americas, EMEA and Asia-Pacific, serving 13,000 advertisers worldwide and with direct relationships with 17,500 publishers.

Media Contact:
Kenya Hayes
[email protected]
(703) 589-7595

Criteo Logo (PRNewsFoto/Criteo)

Photo - http://photos.prnewswire.com/prnh/20161201/444780-INFO
Logo - http://photos.prnewswire.com/prnh/20160216/333808LOGO

 

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/mobile-dominates-ecommerce-holiday-sales-demonstrates-shift-in-brick-and-mortar-black-friday-shopping-traditions-300371559.html

SOURCE Criteo

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Enzu will exhibit at SYS-CON's 21st Int\ernational Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Enzu’s mission is to be the leading provider of enterprise cloud solutions worldwide. Enzu enables online businesses to use its IT infrastructure to their competitive advantage. By offering a suite of proven hosting and management services, Enzu wants companies to focus on the core of their ...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"Loom is applying artificial intelligence and machine learning into the entire log analysis process, from start to finish and at the end you will get a human touch,” explained Sabo Taylor Diab, Vice President, Marketing at Loom Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assista...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities. In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, posited that disruption is inevitable for comp...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
For organizations that have amassed large sums of software complexity, taking a microservices approach is the first step toward DevOps and continuous improvement / development. Integrating system-level analysis with microservices makes it easier to change and add functionality to applications at any time without the increase of risk. Before you start big transformation projects or a cloud migration, make sure these changes won’t take down your entire organization.
When growing capacity and power in the data center, the architectural trade-offs between server scale-up vs. scale-out continue to be debated. Both approaches are valid: scale-out adds multiple, smaller servers running in a distributed computing model, while scale-up adds fewer, more powerful servers that are capable of running larger workloads. It’s worth noting that there are additional, unique advantages that scale-up architectures offer. One big advantage is large memory and compute capacity...
"We are a monitoring company. We work with Salesforce, BBC, and quite a few other big logos. We basically provide monitoring for them, structure for their cloud services and we fit into the DevOps world" explained David Gildeh, Co-founder and CEO of Outlyer, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"When we talk about cloud without compromise what we're talking about is that when people think about 'I need the flexibility of the cloud' - it's the ability to create applications and run them in a cloud environment that's far more flexible,” explained Matthew Finnie, CTO of Interoute, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
No hype cycles or predictions of zillions of things here. IoT is big. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, Associate Partner at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He discussed the evaluation of communication standards and IoT messaging protocols, data analytics considerations, edge-to-cloud tec...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...