News Feed Item

New Tool Turns Every Live Event Into a Job Interview

Greenhouse -- Splash integration enables recruiters to track job seekers across every company event they attend

NEW YORK, Dec. 1, 2016 /PRNewswire/ -- Splash, the leading event marketing automation software, and Greenhouse, the world's most transparent jobs and recruiting marketplace, today announced an integration that links applicant tracking to all company events resulting in an optimization that can cut the candidate life-cycle by up to one-third.

Splash is the leader in event marketing automation software.

"The most powerful recruiting happens in-person," said Ben Hindman, CEO and Co-Founder of Splash. "We're incredibly excited about this integration with Greenhouse because for the first time ever your entire event strategy is completely in sync with your recruiting process," he continued. "From filling your funnel with the right candidates to closing a C-level hire, this integration has the power to impact every single aspect of your recruitment pipeline."

The recruiting landscape has shifted dramatically in the past decade, mirroring advancements in digital marketing. Despite this shift, the industry has struggled to develop a cohesive strategy for recruiting via in-person initiatives. Events are typically siloed by team. The billions of dollars spent each year on marketing events, for example, may have little to no effect on overall recruitment because in-person connections go untracked in the recruiting funnel. This inefficiency costs millions of dollars per year in wasted time and lost candidates.

"Events are not just about employer branding -- they're an opportunity to effectively leverage your company culture by making data-driven decisions," said Daniel Chait, Co-Founder and CEO of Greenhouse. "Smart companies recognize this and today's best talent acquisition teams think and act more like digital marketers than the 'headhunters' of the past," he continued.

Corporations in the U.S. spend nearly $72 billion per year on recruitment efforts, yet the majority fail to recognize that every event is a recruiting opportunity. With Splash, these companies can cut the candidate life-cycle by up to a third. For qualifying candidates, determining their level of interest and then influencing that interest are all made more efficient with the personalized approach this integration enables.

"By partnering with Splash, we've given all our customers a platform that can track recruiting efforts across every company event and tools to optimize those efforts to make more informed hiring decisions," continued Chait. "Overall, the integration brings your company culture to life, delivers a deeper understanding of your candidates, and ensures an overall recruiting efficiency in your events."

Greenhouse customers now have access to the entirety of the Splash platform, allowing them to make smarter recruitment marketing investments by:

  • Capturing the attention of top talent by differentiating their brand with beautiful event pages.
  • Encouraging in-person candidate engagement by curating event calendars and sharing them across candidate touch points.
  • Linking applicant tracking to every event company-wide, including marketing events.
  • Seamlessly tracking event performance with automatically synced event RSVP and attendee data.
  • Gathering intelligence by customizing RSVP forms with questions pertaining to personal and career interests, areas of expertise or cultural fit.

With over half of the Fortune 500 already using Splash, this integration is poised to have an immediate impact on the recruiting industry.

"Every in-person interaction is an opportunity to gain a deeper understanding of that person's behavior," continued Hindman. "As companies wake up to this fact we're seeing them use the Splash platform in a variety of new and exciting ways. The impact event data is beginning to have on marketing, sales and recruiting efforts is profound."

About Splash
Billions of dollars are spent on events each year, making in-person initiatives among the most expensive aspects of any budget. Launched in 2012 by Ben Hindman and Brett Boskoff, Splash is the event automation software that optimizes that spend. With Splash, building beautiful event pages, selling tickets and seamlessly managing communications are only the beginning. Their proprietary software arms any company with the ability to track and analyze the in-person behavior of every individual that interacts with their brand. Over half of the Fortune 500 is using the data that Splash gathers to gain maximum ROI from their in-person marketing, sales and recruiting efforts. To make your events more efficient, visit: splashthat.com/business.

About Greenhouse
Greenhouse Software designs tools that help companies source, interview, hire and onboard the right talent. Headquartered in New York City with an office in San Francisco, Greenhouse was founded by Daniel Chait and Jon Stross. Recognized as a 2015 Best Place to Work in New York City by Crain's New York Business, the Greenhouse team currently works with over 1,500 of the world's most innovative people-driven companies, including Airbnb, Slack, Oscar Health and more. To learn more or request a demo, visit: greenhouse.io.

Media Contact: Chris O'Brien, (917) 719-4393

Logo - http://photos.prnewswire.com/prnh/20161201/444804LOGO

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/new-tool-turns-every-live-event-into-a-job-interview-300371618.html


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
In his session at 21st Cloud Expo, Michael Burley, a Senior Business Development Executive in IT Services at NetApp, described how NetApp designed a three-year program of work to migrate 25PB of a major telco's enterprise data to a new STaaS platform, and then secured a long-term contract to manage and operate the platform. This significant program blended the best of NetApp’s solutions and services capabilities to enable this telco’s successful adoption of private cloud storage and launching ...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone in...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...