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Entenmann's(R) Pours Into the Coffee Aisle
Coffee Holding Co., Inc. Announces Three-Year Licensing Agreement With Entenmann's Products, Inc.
|By Marketwired .
|July 2, 2007 12:45 PM EDT
BROOKLYN, NY -- (MARKET WIRE) -- 07/02/07 -- Coffee Holding Co., Inc. (AMEX: JVA) has
entered into a three-year licensing agreement with Entenmann's Products,
Inc., the owner of the famous Entenmann's trademarks and subsidiary of
Entenmann's, Inc., one of the nation's oldest baking companies, to
manufacturer and distribute a new line of coffee products bearing the
Entenmann's brand name. The agreement gives Coffee Holding Company the
exclusive rights to manufacture, market and distribute a full line of
Entenmann's brand coffee products throughout the United States. The
Joester Loria Group, a premiere licensing and marketing agency and
exclusive agent for Entenmann's Products, Inc., brokered the deal.
"We are extremely excited about this opportunity," said Andrew Gordon,
President and CEO of Coffee Holding Co. "Entenmann's is the premier name
in baked goods in Supermarket's around the country and we are proud to be
able to associate ourselves with them. Branding a line of coffees with the
Entenmann's name seems to be a natural as the synergies between the items
should prove to be a winning combination in the stores they currently are
known as well as the accounts which we already service."
"We anticipate a strong demand from consumers for Entenmann's coffee once
they see the product in their local stores," says Lorraine Hale, Category
Director for the Entenmann's companies. "We're looking forward to our
entry into the coffee category with Coffee Holding Co. and anticipate a
long and productive relationship."
With more than 100 products and over a century of experience, Entenmann's
is best-known for delivering daily fresh-baked sweets to store shelves from
coast-to-coast. All-time best sellers include the Original Recipe
soft-baked chocolate chip cookie, crumb cakes and rich frosted donuts.
Entenmann's continues to be an innovator in fresh-baked sweets, with the
success of products such as Entenmann's "Little Bites." Designed to deliver
the same great tastes in "right-sized" products, Entenmann's Little Bites
offer convenience and portion-control for busy on-the-go lifestyles of both
adults and children.
"We are delighted that the master bakers of Entenmann's and Coffee Holding
Company are working together to extend the Entenmann's brand into the
coffee category," says Joanne Loria, Executive Vice President and COO of
The Joester Loria Group. "This is just the first step for Entenmann's and
an exciting time for the brand as we continue to develop new, strategic
branding opportunities in the food and beverage category."
New York-based Entenmann's, Inc. has been baking cakes, pies, cookies,
Danish, donuts and other confections for over a century. Founded as a
family bakery in 1898, the company remained family owned until 1976.
Entenmann's, Inc. and Entenmann's Products, Inc. are now subsidiaries of
George Weston Bakeries Inc. Entenmann's bakery in Bay Shore, Long Island
is one of the largest in the country. Entenmann's delivers hundreds of
products all across the U.S. with "just baked" freshness.
About Coffee Holding
Coffee Holding is a leading integrated wholesale coffee roaster and dealer
in the United States and one of the few coffee companies that offers a
broad array of coffee products across the entire spectrum of consumer
tastes, preferences and price points. Coffee Holding has been a family
operated business for three generations and has remained profitable through
varying cycles in the coffee industry and the economy. The Company's
private label and branded coffee products are sold through the United
States, Canada and abroad to supermarkets, wholesalers, and individually
owned and multi unit retail customers.
Any statements that are not historical facts contained in this release are
"forward-looking statements" within the meaning of the Private Securities
Litigation Reform Act of 1995. It is possible that the assumptions made by
management for purposes of such statements may not materialize. Actual
results may differ materially from those projected or implied in any
forward-looking statements. Such statements may involve risks and
uncertainties, including but not limited to those relating to product
demand, pricing, market acceptance, the effect of economic conditions,
intellectual property rights, the outcome of competitive products, risks in
product development, the results of financing efforts, the ability to
complete transactions, and other factors discussed from time to time in the
Company's Securities and Exchange Commission filings. The Company
undertakes no obligation to update or revise any forward-looking statement
for events or circumstances after the date on which such statement is made.
About The Joester Loria Group
The Joester Loria Group, www.joesterloriagroup.com, is a full-service
licensing and marketing agency providing its clients with a full array of
services, including: strategic planning, competitive analysis,
implementation of licensing strategy, management of publicity and
advertising and marketing for licensing programs. The Joester Loria Group
represents DaimlerChrysler Company for Jeep and Chrysler; American
Greetings for Care Bears; Pepsi-Cola North America for Pepsi, Mountain Dew,
and Aquafina; Baked Goods Leader, Entenmann's Products; BBC series Planet
Earth, Fashion/lifestyle brand Couch Potato, Fido Dido, Zippo and award
winning pre-school property Baby Genius.
Coffee Holding Company, Inc.
Kelley DeVincentis/Lauren Fagan
Freeman Public Relations
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