|By Business Wire||
|January 12, 2017 09:00 AM EST|
True Fit, footwear and apparel’s discovery platform, today announced the appointment of Troy Brown to chief retail officer. In this new role, he will lead True Fit’s go-to-market team and drive the global growth of True Fit’s retail partnerships, overseeing all aspects of sales, delivery and client success.
As an industry veteran with extensive experience in e-commerce and retail, Troy will be responsible for the proliferation of True Fit’s SaaS solutions including the company’s new Discovery® platform across retail environments where consumers shop. From online and in-store to mobile and social, True Fit’s innovative products that stem from its Genome® platform help footwear and apparel retailers create seamless, personalized experiences. True Fit’s data-driven personalization platform drives a four to six percent overall lift to retailers’ net revenue by personalizing assortments and catalogs to each user and eliminating the guesswork from fit and sizing, to style and performance preferences.
In July 2016, True Fit announced a $25 million Series B financing to serve three areas: rising demand and growth, continued innovation for retailers across channels, and increased hiring for growth and innovation. The company recently doubled year-on-year growth again, and True Fit’s community of registered user is also growing very rapidly having recently surpassed thirty-million.
“We’re thrilled to welcome Troy to the team,” said William R. Adler, CEO of True Fit. “His passion for our mission stems from the beginning, when he became an early investor, and he’s been a trusted advisor during these high growth years. We’re very pleased he’s now officially part of our leadership team. Troy is a high-integrity leader with a great playbook, blending expertise from a world-class brand and retailer, as well as a successful technology platform. Troy will lead the teams that drive our continued global growth as we scale from a distinctive point solution product to a complete and expansive data platform with multiple diverse products and insights that enable retail growth.”
“I’ve been following True Fit’s growth and success for many years,” expressed Brown. “I’m excited to be joining a company that drives verifiable revenue lift, return rate reduction and stronger consumer trust. No other company in the world has amassed and connected such a rich platform of unique data sets from thousands of brands, tens of millions registered users and many of the world’s leading retailers. This data set is unparalleled and leveraging the rich Genome will further reward retailers and brands with more insight and incremental growth. There is a significant appetite in the industry for impactful retail solutions, and I’m eager to serve that enthusiasm and guide True Fit in its growth to scale. Further, I’m really looking forward to working with a team that is innovative, collaborative and truly best-in-class.”
Prior to True Fit, Troy was acting vice president of North American sales at Demandware, which was acquired by Salesforce in July 2016. In his eight years of tenure at the company, he held responsibility for everything from growing its global customer base, scaling customer success, and scaling newly acquired technology to commanding the sales process and pipeline. Earlier in his career, Troy held general management and e-commerce roles at The Timberland Company, and served on the board of Shop.org for six years until 2012.
About True Fit
True Fit is a data-driven personalization platform for footwear and apparel retailers. It has organized the largest platform of apparel and footwear data through its partnerships with thousands of top brands, the world’s leading retailers, and millions of consumers. True Fit mapped the first-ever Genome™ for footwear and apparel, which helps retailers and brands unlock digital growth in the nearly $2 trillion footwear and apparel industry. True Fit's Genome powers its award-winning Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections to each consumer, as well as True Insight™, which provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development. Consumers who use True Fit buy more, and return less: through several A/B tests conducted by independent expert firms like Brooks Bell, True Fit continually demonstrates a 5 percent incremental site-wide lift to retailers’ net revenue. Follow us on LinkedIn, Facebook, YouTube, and @TrueFit on Twitter.
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