|By Business Wire||
|January 12, 2017 09:04 AM EST|
Climb Real Estate and roOomy are excited to announce today the participation of its virtual staging application, roOomy, in a Proof Of Concept (POC) partnership of its AR/VR technology with Tango, a technology from Google. With the partnership, the roOomy AR/VR staging app will provide Climb customers with an immersive home buying experience during open house and property viewings at a select number of active listings on Tango-enabled mobile devices.
One of the biggest hurdles in home buying is that 90% of consumers do not have the ability to visualize a space. The roOomy platform empowers consumers to make more informed purchase decisions on homes and home furnishings by offering the ultimate interior design experience and by bringing home furnishings to life. The technology allows users to mix real time, live views of interiors with newly designed interiors featuring virtual furnishings products. With a browse-able catalog of 100,000 high quality 3D products from 35 leading home furnishings retailers, roOomy provides inspiration to users looking to create new design ideas and allows them to switch between AR and VR views for a seamless experience.
Climb is an innovator within the real estate brokerage industry, well known for its distinctively innovative brand and business model, which helps reinvent the traditional home buying and selling experience. Climb is part of Realogy Brokerage Group, also owns well-known brands such as Sotheby’s, Coldwell Banker and Corcoran, and ranks among San Francisco’s top 10 residential real estate brokerages. Following the completion of a successful POC period, the capabilities of roOomy’s AR/VR staging app will be rolled out to a broader group of real estate agents at Climb to up-level the experience of purchasing a new home for a larger number of consumers.
The new app, roOomy Reality, will be available in the Google Play Store later this month.
“Homes that are well-staged sell faster and for more money as consumers struggle with fully visualizing a space's potential," said Pieter Aarts, CEO and Co-Founder of roOomy. “roOomy is eliminating this problem with its AR/VR app by allowing shoppers to easily experience how interior design styles and home furnishing products will look room to room. The introduction of this technology into real estate has huge potential to transform the buying and selling process for real estate agents and consumers.”
“roOomy’s platform powered by Tango utilizing mobile devices will be an invaluable tool for our agents, buyers and sellers alike,” commented Mark Choey, CTO and Co-Founder of Climb. “We are excited to offer home buyers an experience that will help them feel more confident in their big purchases, while providing our agents with a way to better showcase their properties.”
roOomy (Loft Inc.) is an innovator in the 3D visualization of home furnishings in rooms. Its core technology enables photographs of a room to quickly be turned into a 3D environment that can be redecorated and is used by leading branded furniture retailers. Its award-winning, cloud-based platform roOomy, enables virtual staging and redecoration in 3D of real estate listings, connecting home furnishings retailers and the real estate community with consumers at the moment they are considering a home purchase. roOomy is accessible on any device (website, iPad or iPhone app).
Climb Real Estate is an innovative full-service residential real estate brokerage that leverages the latest technology to serve clients in emerging, established, and luxury neighborhoods in San Francisco and around the Bay Area.
Climb is part of the private label strategy of NRT, the largest residential real estate brokerage company in the United States. NRT owns and operates companies in 50 of the 100 largest metropolitan areas in the country, with approximately 780 offices and 46,800 independent sales associates. NRT is a subsidiary of Realogy (NYSE: RLGY), a Fortune 500 global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
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