Welcome!

News Feed Item

Clutch Acquires Persio to Extend Mobile Marketing Capabilities

Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform.

“Marketers have been pressed into using sales platforms that were never the right tool for the job, and because of that, they’ve had to bolt on additional solutions to solve new needs as they arise,” said Clutch CEO Ned Moore. “With this acquisition, the Clutch platform is the first to support the marketer with a comprehensive view of customers across all buying and marketing channels. The addition of Persio’s intelligent mobile platform will allow us to deliver these experiences instantly and with greater context.”

The transaction puts Clutch in a position to capture a bigger share of the $32 billion marketing technology industry, just as brands are increasingly looking to automate mobile solutions to deliver shipping notices, rewards, coupons, brand messages, and more. At the same time, their marketing departments need a technology stack that can do the work of several vendors hired to solve discrete problems.

“Clutch built its business on unifying data to give marketers an actionable, complete view of their customers, and blending our capabilities with theirs is just natural,” said Persio co-founder Nick Doulas. “Together we can integrate customer data into virtually every marketing activity, from loyalty and gift to direct mail or e-commerce, and of course, mobile.”

Clutch plans to make the new mobile functionality available to clients in the first quarter of 2017. The transaction closed in December.

A strong complement to other channels, SMS marketing has seen increased demand among brands and retailers looking to reach mobile customers in real time. In fact, SMS messages have a 98 percent open rate and 90 percent of SMS messages are opened within three minutes.

Persio, founded in 2012, has led hundreds of successful campaigns for retailers with inventive mobile marketing techniques like mobile scratch-and-win offers, image and video text messages, and promotions for mobile apps. More than 10 million subscribers receive this type of content from Persio clients, who typically send 40 million messages per month from the platform. A company might send an SMS message to remind its customers that their loyalty points are about to expire, wish them a happy birthday, review customer service, or invite a lapsed customer to return. Clients also take advantage of higher response rates on mobile, using it to reinforce messaging from other channels like email.

Ned Moore will remain Clutch’s CEO. Nick Doulas, co-founder of Persio, will be staying on as Head of Product. The combined company, which will retain the Clutch name, will employ a total of 75 in the Philadelphia suburbs and in Persio’s existing offices in Chicago.

In addition to acquiring Persio, Clutch secured a $5.25 million round of funding and added a new seat on its board of directors. Larry Stone will take that seat, bringing more than 27 years of executive experience to Clutch. He is a veteran of the payment processing industry where he developed deep expertise in managing companies and accelerating their growth. He currently serves on the board of directors at JetPay and acted as principal of Mercury Payment Systems, where he successfully shepherded the firm to its 2014 sale to Vantiv.

“Clutch has driven tremendous growth with its combination of comprehensive marketing technology, customer data management, and hands-on partnerships with clients,” Stone said. “As a board member, I’m dedicated to helping the company build on that momentum and grow its platform.”

About Clutch

Clutch’s Integrated Customer Management platform delivers customer intelligence and personalized engagements empowering B2C brands to identify, understand and motivate each segment of their customer base. Its advanced marketing platform integrates customer data across point-of-sale, ecommerce, mobile and social channels, delivering personalized engagements and increasing the value of each customer. Headquartered outside of Philadelphia, Clutch’s solutions impact over 65 million consumers of over 800 brands. Clutch is a proud partner of Safeguard Scientifics (NYSE:SFE), NewSpring Capital and Ben Franklin Technology Partners.

About Persio

Persio is an intelligent mobile marketing platform that uses behavioral and demographic data to drive revenue, acquisition and retention for SMS, app and web. Designed simply and with an intuitive UI, the cloud-based solution efficiently manages the mobile campaign process from start to finish. Marketers can create content, identify and target customer segments, deploy promotions, run tests and analyze results for multiple offer types including rich content, gamification, offers and discounts.

For more information visit clutch.com, follow Clutch Holdings on LinkedIn or @ClutchSuccess on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
SYS-CON Events announced today that Calligo, an innovative cloud service provider offering mid-sized companies the highest levels of data privacy and security, has been named "Bronze Sponsor" of SYS-CON's 21st International Cloud Expo ®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalised support service from its globally located cloud plat...
As enterprise cloud becomes the norm, businesses and government programs must address compounded regulatory compliance related to data privacy and information protection. The most recent, Controlled Unclassified Information and the EU’s GDPR have board level implications and companies still struggle with demonstrating due diligence. Developers and DevOps leaders, as part of the pre-planning process and the associated supply chain, could benefit from updating their code libraries and design by in...
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained Michael Fuhrman, Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devic...
"The Striim platform is a full end-to-end streaming integration and analytics platform that is middleware that covers a lot of different use cases," explained Steve Wilkes, Founder and CTO at Striim, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DivvyCloud as a company set out to help customers automate solutions to the most common cloud problems," noted Jeremy Snyder, VP of Business Development at DivvyCloud, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DX World EXPO, LLC., a Lighthouse Point, Florida-based startup trade show producer and the creator of "DXWorldEXPO® - Digital Transformation Conference & Expo" has announced its executive management team. The team is headed by Levent Selamoglu, who has been named CEO. "Now is the time for a truly global DX event, to bring together the leading minds from the technology world in a conversation about Digital Transformation," he said in making the announcement.
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...