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SPI Unveils New Brand Identity at NRF 2017, Highlighting Digital Thought Leadership

SPI (Software Paradigms International Group, LLC), an Atlanta-based global IT services and solutions provider to retailers has announced their corporate rebranding to Softvision.

Coming less than a year after the SPI merger with Softvision, a leading global provider of digital and mobility development services, this rebranding sets the stage for the enhanced strategy to be the leader in digital development services for retailers. It marks a long-term commitment to creating value for customers by providing a cutting-edge array of digital services and retail products. “As the key partner for our retail clients, I’m excited about the full set of capabilities we now have at hand for retailers. We’re fully prepared to enable any retailer’s Omni-Channel journey,” says Darryl McCaskill, Executive Vice President of Service Delivery.

SPI’s corporate rebranding highlights the Softvision reputation for delivering accelerated innovation to its customer base. "We’re excited about helping our retail customers win in the marketplace by providing access to our enterprise-tested digital and mobility products and services,” says Laurentiu Russo, founder and President, Digital at Softvision. “With a top-tier participant list and access to an industry that expects innovation and customization, NRF is the perfect audience for us to introduce our new Softvision brand as we develop innovative digital offerings designed to take the customer experience to new heights.”

The company’s new logo is part of a comprehensive rebranding program that includes a full website launch at the National Retail Federation’s Big Show, the retail industry’s flagship event being held at the Javits Center in New York City January 15 to 17, 2017. The new website fully details the company’s core combined strengths: deep retail and digital experience, strong communication cultures and an agile development process. These assets combine to create an unparalleled customer experience. The redesigned website features an easy-to-navigate design that creates a highly interactive experience for visitors while fully communicating Softvision’s core messages and competitive advantages.

About Softvision Consulting LLC

Established in 1998, Softvision is a leader of software product development services within Silicon Valley in the United States. With over 1,400 development engineering resources and over 80 client customers, Softvision provides a unique business model that delivers high value to their clients in highly competitive industries by accelerating innovation.

For more information, please visit http://www.softvision.com.

About Software Paradigms International Group, LLC

Established in 1994, SPI is an award-winning IT services and solutions provider for retailers around the globe. SPI is headquartered in Atlanta, GA with offices in Australia, Brazil, Canada, Singapore and development centers in India and Nepal. SPI assists retailers transform the retail value chain from silos to customer centric Omni-Channel agile organizations. SPI offers complete IT solutions and services to global retailers, including mobility, eCommerce, integration, consulting, merchandising, analytics, vendor management, and infrastructure.

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