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Signpost Grows with Appointment of New SVP of Revenue

NEW YORK, Jan. 12, 2017 /PRNewswire/ -- Signpost, a leading provider of smart, AI-driven CRM and marketing automation software, today welcomes Chris Masino as senior vice president of revenue. In this role, Chris will be responsible for driving revenue in new and existing markets, as well as increasing predictable revenue growth and profitability.  

Chris brings more than 20 years of experience to the role, from driving global business to building and leading high-performance sales teams. 

"Local businesses – whether it's a well-known franchise or an iconic boutique – don't need another tool to help with their marketing plans. What they need is someone to handle it from beginning to end," said Chris. "Signpost's automated marketing assistant, Mia, is that person. Mia's goal-oriented program keeps stores connected to customers in real-time with authentic and personalized communication. I look forward to being a part of the team that uses the best-in-class artificial intelligence to change the future of marketing and communication." 

Prior to joining Signpost, Chris was the senior vice president of global sales at Smartling, an enterprise translation management platform for brands. Before Smartling, he was the senior vice president of worldwide sales at Jive Software, where he drove the company's revenue and profitability through an IPO. Chris was also the VP of Sales at Hewlett Packard Software, where he led the Financial Services industry business unit. 

"Working with more than 7,000 customers, the company is growing at a wonderful pace. While the artificial intelligence industry has exploded, it hasn't reached its fullest potential," said Stuart Wall, Signpost CEO. "Chris is an experienced leader with a proven track record of growing and scaling organizations. His appointment rounds out our team of top executive talent in the country, all of whom are focused on providing a world-class artificial intelligence solution to local businesses, large and small."

About Signpost 

With over 7,000 customers, Signpost's Mia is the future of communication for businesses with consumers. Powered by automated data collection and email remarketing, Mia's artificial intelligence drives 5 star reviews, new customers and loyalty. As one of Forbes' "Most Promising Companies" Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product.

Contact:  
Mary McGuire  
SHIFT Communications  
Phone: (646) 756-3709 
[email protected]  

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/signpost-grows-with-appointment-of-new-svp-of-revenue-300390163.html

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