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Stirista Introduces New Life-Event Trigger Data

Stirista, a data-driven marketing company, announced today the release of its life-event trigger data. The new data offers information about people who are undergoing a variety of life-changing events, such as getting married, buying a home, and starting a business. In addition to postal addresses, Stirista can append email addresses and digital cookies to enable both B2B and B2C marketers to reach their audiences using postal, email, and display ads.

When asked about the new data, Stirista CEO Ajay Gupta said that he wanted to help companies advertise their products to more interested groups of people. “It can be tough getting your products in front of the right people, especially if you are at a smaller company,” Gupta said. “Our new life-event triggers will make that easier by giving companies the opportunity to advertise based on consumers’ immediate life situations, which is a new way of doing things in the data industry.”

According to Gupta, the new data has a wide variety of uses, ranging from targeting new movers with appliance ads to showing newly-engaged couples ads for honeymoon destinations. The new life-event triggers include data sets for the following groups:

  • New movers
  • Pre-movers (people who are moving within six months)
  • First-time home buyers
  • New business owners
  • Newly-engaged couples
  • Newlyweds
  • New moms

For more information about Stirista’s new life-event triggers, visit https://www.stirista.com/wp-content/uploads/LifeEventTriggers.pdf or call 1.866.340.7802.

About Stirista

Stirista is a data-driven marketing agency that specializes in creating custom audience segments and executing campaigns via digital, email, and social channels. Our multi-channel marketing approach allows us to evaluate data unlike any other provider, which results in our clients generating real conversions and leads. With some of the most comprehensive real-time databases in the world, Stirista gives a 360-degree view of an individual, getting you in front of the right people through email and online advertising. Our growth and success in six short years has made us a trusted industry leader, recognized for its expertise in helping companies acquire new clients.

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