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Akamai Fumbles, Instart Logic Runs CDN Ball For Touchdown

For many years, Akamai has been the undisputed leader in the Content Delivery Network (CDN) market it pioneered. Now that CDN capabilities have largely become commoditized, however, disruption is upending the CDN segment – and relative newcomer Instart Logic is now running the ball toward the end zone.

Home Pages of Some of Instart Logic’s Customers

Home Pages of Some of Instart Logic’s Customers

The financial news from Instart Logic today is unquestionably positive: it tripled its bookings for the third year in a row, adding more than 60 new enterprise customers and ten new deals worth over $1 million each, a new record.

The contrast with Akamai’s results, furthermore, is dramatic. “We now regularly beat Akamai in competitive sales situations,” says Manav Mital, CEO and founder of Instart Logic, “and closed 5X more enterprise customers in FY ‘17 than the prior year.”

Akamai, in fact, has been struggling. It reports a leveling off of profits, as well as a 10% drop in Media Delivery Solutions revenue – a dramatic downturn, especially considering Instart Logic’s approach to the media market.

Instart Logic is doubling down on this trend by recognizing the commodity nature of traditional CDN services, still the core of Akamai’s business. “Pure transport and delivery has become commoditized,” Mital claims. “Customers should not be forced to pay a premium for this commodity.”

To read the entire article, go to http://www.forbes.com/sites/jasonbloomberg/2017/02/15/akamai-fumbles-instart-logic-runs-cdn-ball-for-touchdown/.

Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, Instart Logic is an Intellyx customer. None of the other organizations mentioned in this article are Intellyx customers. Image credit: Jason Bloomberg.

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More Stories By Jason Bloomberg

Jason Bloomberg is the leading expert on architecting agility for the enterprise. As president of Intellyx, Mr. Bloomberg brings his years of thought leadership in the areas of Cloud Computing, Enterprise Architecture, and Service-Oriented Architecture to a global clientele of business executives, architects, software vendors, and Cloud service providers looking to achieve technology-enabled business agility across their organizations and for their customers. His latest book, The Agile Architecture Revolution (John Wiley & Sons, 2013), sets the stage for Mr. Bloomberg’s groundbreaking Agile Architecture vision.

Mr. Bloomberg is perhaps best known for his twelve years at ZapThink, where he created and delivered the Licensed ZapThink Architect (LZA) SOA course and associated credential, certifying over 1,700 professionals worldwide. He is one of the original Managing Partners of ZapThink LLC, the leading SOA advisory and analysis firm, which was acquired by Dovel Technologies in 2011. He now runs the successor to the LZA program, the Bloomberg Agile Architecture Course, around the world.

Mr. Bloomberg is a frequent conference speaker and prolific writer. He has published over 500 articles, spoken at over 300 conferences, Webinars, and other events, and has been quoted in the press over 1,400 times as the leading expert on agile approaches to architecture in the enterprise.

Mr. Bloomberg’s previous book, Service Orient or Be Doomed! How Service Orientation Will Change Your Business (John Wiley & Sons, 2006, coauthored with Ron Schmelzer), is recognized as the leading business book on Service Orientation. He also co-authored the books XML and Web Services Unleashed (SAMS Publishing, 2002), and Web Page Scripting Techniques (Hayden Books, 1996).

Prior to ZapThink, Mr. Bloomberg built a diverse background in eBusiness technology management and industry analysis, including serving as a senior analyst in IDC’s eBusiness Advisory group, as well as holding eBusiness management positions at USWeb/CKS (later marchFIRST) and WaveBend Solutions (now Hitachi Consulting).

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